| Product Code: ETC4380625 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile money market in India is witnessing rapid growth as it facilitates financial inclusion and digital payments. Mobile money services have become an essential tool for enabling secure, convenient, and efficient transactions, especially in regions with limited access to traditional banking services. As India advances in its digital payment ecosystem, the mobile money market is expected to play a crucial role in transforming the way people handle their finances and make payments.
The India mobile marketing market is being primarily driven by the rapid adoption of smartphones, which has led to an increase in mobile app usage and internet connectivity. Marketers are leveraging mobile platforms to reach a larger and more engaged audience. Additionally, the availability of data analytics tools and the growing importance of personalized marketing strategies have contributed to the expansion of this market.
Challenges include building trust among users, addressing security concerns, and ensuring widespread adoption of mobile money services in a diverse and sometimes cash-dependent economy.
The mobile money market in India saw substantial growth during the COVID-19 pandemic. As physical transactions and cash handling became less desirable due to health concerns, the adoption of mobile payment and digital wallet services increased. Mobile money emerged as a secure and convenient way to conduct financial transactions, pay bills, and shop online, driving the market`s expansion.
The India Mobile Money Market is shaped by key players offering digital payment and mobile wallet solutions. Notable companies in this space include Paytm, PhonePe, Google Pay, and Amazon Pay. These firms enable secure and convenient mobile money transactions, contributing to the digital payment ecosystem`s growth and financial inclusion in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Mobile Money Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 India Mobile Money Market - Industry Life Cycle |
3.4 India Mobile Money Market - Porter's Five Forces |
3.5 India Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 India Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 India Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 India Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 India Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in India leading to higher adoption of mobile money services |
4.2.2 Government initiatives promoting digital payments and financial inclusion |
4.2.3 Growing awareness and acceptance of mobile wallets and payment apps among Indian consumers |
4.3 Market Restraints |
4.3.1 Security concerns and risks associated with mobile money transactions |
4.3.2 Lack of widespread internet connectivity and digital infrastructure in certain regions of India |
4.3.3 Resistance to change and traditional cash-based payment habits among some segments of the population |
5 India Mobile Money Market Trends |
6 India Mobile Money Market, By Types |
6.1 India Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 India Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 India Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 India Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 India Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 India Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 India Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 India Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 India Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 India Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 India Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 India Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 India Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 India Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 India Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 India Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 India Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 India Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 India Mobile Money Market Import-Export Trade Statistics |
7.1 India Mobile Money Market Export to Major Countries |
7.2 India Mobile Money Market Imports from Major Countries |
8 India Mobile Money Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile money users |
8.3 Frequency of mobile money transactions per user |
9 India Mobile Money Market - Opportunity Assessment |
9.1 India Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 India Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 India Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 India Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 India Mobile Money Market - Competitive Landscape |
10.1 India Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 India Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |