Indonesia Candy Market (2025-2031) | Trends, Industry, Outlook, Analysis, Revenue, Value, Share, Size, Forecast, Companies & Growth

Market Forecast By Product Type (Chocolate Candy, Non-Chocolate Candy), By Distribution (Supermarkets and Hypermarkets, Convenience Stores, Specalist Retailers, Online Retail, Others) And Competitive Landscape

Product Code: ETC040149 Publication Date: Jul 2023 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Indonesia Candy Market Size Growth Rate


The Indonesia Candy Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 10.35% in 2025, the growth rate steadily ascends to 12.92% in 2029.

Indonesia Candy Market Growth Rate

Candy Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)


In the Asia region, the Candy market in Indonesia is projected to expand at a high growth rate of 11.72% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

Candy Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)

Indonesia Candy Market Size Growth Rate

As per 6Wresearch, Indonesia Candy Market Size is projected to reach USD 16.2 billion by 2031 from USD 11.5 billion, growing at a CAGR between 4.7% during the 2025 to 2031. E-commerce platforms and digital marketplaces have made it increasingly convenient for consumers to access a wide variety of candy products.

 Indonesia Candy Market Highlights

Report Name Indonesia Candy Market
Forecast period 2025-2031
CAGR 4.7%
Growing Sector Sugar-Free and Functional Candies

Topics Covered in the Indonesia Candy Market Report

The Indonesia Candy Market report offers a comprehensive analysis segmented by Product Type and Distribution. It provides an unbiased and detailed examination of current market trends, high-growth areas, and key drivers, assisting stakeholders in formulating strategies aligned with present and future market dynamics.

Indonesia Candy Market Synopsis

Between 2025 and 2031, the Indonesian candy market will grow slowly. This is because more people are moving to cities, people have more money to spend, and there are more young people who love sweets. Demand for a wide range of candy products is still high in Indonesia because of its big population, especially its children and young adults. A bigger market can also be reached by expanding retail and online shopping options in the country.

Indonesia Candy Market is estimated to grow at a CAGR of 4.7% during 2025–2031. As the market grows, more and more people want both bad and sweet candy options. More and more health-conscious people are buying sugar-free sweets made with herbs and vitamins that are also good for you.
Sugar prices go up and down, and there are strict rules about how much sugar people can eat. The market is growing, but there are problems. It's still very important to come up with new brand ideas and marketing plans to keep growth going.

Indonesia Candy Market Trends

People in Indonesia, where candy is offered, are buying more and more sugar-free and low-calorie sweets that are better for them. Better for you ingredients like vitamins, probiotics, and natural sweeteners are being added to sweets more and more. Brands also stand out by releasing new tastes and packages that are based on holidays or local culture.

Investment Opportunities in the Indonesia Candy Market

There are lots of ways to make money in Indonesia in the markets for high-end, helpful, and sugar-free candy. People who care more about their health can make money by making foods that are both tasty and good for you. To get a bigger part of the market, you can also use localised distribution and mobile commerce platforms to move into tier-2 and tier-3 cities.

Leading Players in the Indonesia Candy Market

Key players in the Indonesia candy market include Mayora Indah, Perfetti Van Melle, Nestlé, Mars Inc., and Mondelez International. These companies are actively engaged in expanding their product portfolios, innovating with healthier alternatives, and improving their supply chain networks across the country.

Government Regulations

Some of the ways the Indonesian government controls the candy market are through laws about food safety, limits on the amount of sugar in candy, and rules about how to name candy. Groups such as the National Agency of Drug and Food Control (BPOM) keep an eye on compliance to protect customer health and product quality. There are rules that manufacturers must follow when it comes to cleanliness, nutrition facts, and adding chemicals that are bad for you. The government just started programs to get candy companies to lower the amount of sugar in their goods. These programs are meant to help fight health problems like diabetes and obesity.

Future Insights of the Indonesia Candy Market

As more people want healthier, more helpful, and better-quality goods, Indonesia's candy market will continue to grow and change. Technology will become even more important as more companies use digital and automated tools for making, selling, and distributing their goods. AR-based packaging, interesting campaigns, and online customisations that make it easier for people to get involved will likely change the way people eat candy in the future.

Market Segmentation Analysis

The report provides a detailed analysis of the following market segments

Chocolate Candy to Dominate the Market – By Product Type

According to Ravi, Research Head at 6Wresearch, In Indonesia, the candy market is busy and has a lot of different kinds of candy. People of all ages love sweet candy. A lot of people like chocolate candy because it's rich and sweet. It's an important part of the candy business.

Supermarket and Hypermarket to Dominate the Market – By End-User

A lot of what makes the candy market in Indonesia what it is are the stores and hypermarkets. These big shops are important ways for a lot of people to get a lot of different kinds of candy. Because they are well-organised and sell themselves well, they get a lot of different kinds of customers, from families looking for things for the house to people looking for quick snacks.

Key Attractiveness of the Report

  • 10 Years of Market Numbers
  • Historical Data Starting from 2021 to 2024
  • Base Year 2024
  • Forecast Data until 2031
  • Key Performance Indicators Impacting the Market
  • Major Upcoming Developments and Projects

Key Highlights of the Report:

  • Indonesia Candy Market Outlook
  • Market Size of Indonesia Candy Market, 2024
  • Forecast of Indonesia Candy Market, 2031
  • Historical Data and Forecast of Indonesia Candy Revenues & Volume for the Period 2021-2031
  • Indonesia Candy Market Trend Evolution
  • Indonesia Candy Market Drivers and Challenges
  • Indonesia Candy Price Trends
  • Indonesia Candy Porter's Five Forces
  • Indonesia Candy Industry Life Cycle
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Chocolate Candy for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Non-Chocolate Candy for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Distribution for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Specalist Retailers for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Online Retail for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Candy Market Revenues & Volume By Others for the Period 2021-2031
  • Indonesia Candy Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution
  • Indonesia Candy Top Companies Market Share
  • Indonesia Candy Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Candy Company Profiles
  • Indonesia Candy Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments

By Product Type

  • Chocolate Candy
  • Non-Chocolate Candy

By Distribution

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specalist Retailers
  • Online Retail
  • Others

Indonesia Candy Market (2025-2031): FAQs

Growth is fueled by urbanization, rising income levels, health-conscious trends, and the increasing demand for functional and sugar-free candies.
Sugar-free and functional candies are gaining rapid popularity due to health trends and increased consumer awareness about sugar consumption.
Yes, local brands have strong opportunities by offering regionally inspired flavors, affordable pricing, and leveraging digital marketing channels.
The trend of health and wellness is leading manufacturers to innovate with reduced-sugar, organic, and vitamin-enriched candy products.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Indonesia Candy Market Overview
3.1 Indonesia Country Macro Economic Indicators
3.2 Indonesia Candy Market Revenues & Volume, 2021 & 2031F
3.3 Indonesia Candy Market - Industry Life Cycle
3.4 Indonesia Candy Market - Porter's Five Forces
3.5 Indonesia Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F
3.6 Indonesia Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F
4 Indonesia Candy Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 Indonesia Candy Market Trends
6 Indonesia Candy Market, By Types
6.1 Indonesia Candy Market, By Product Type
6.1.1 Overview and Analysis
6.1.2 Indonesia Candy Market Revenues & Volume, By Product Type, 2021-2031F
6.1.3 Indonesia Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F
6.1.4 Indonesia Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F
6.2 Indonesia Candy Market, By Distribution
6.2.1 Overview and Analysis
6.2.2 Indonesia Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F
6.2.3 Indonesia Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F
6.2.4 Indonesia Candy Market Revenues & Volume, By Specalist Retailers, 2021-2031F
6.2.5 Indonesia Candy Market Revenues & Volume, By Online Retail, 2021-2031F
6.2.6 Indonesia Candy Market Revenues & Volume, By Others, 2021-2031F
7 Indonesia Candy Market Import-Export Trade Statistics
7.1 Indonesia Candy Market Export to Major Countries
7.2 Indonesia Candy Market Imports from Major Countries
8 Indonesia Candy Market Key Performance Indicators
9 Indonesia Candy Market - Opportunity Assessment
9.1 Indonesia Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F
9.2 Indonesia Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F
10 Indonesia Candy Market - Competitive Landscape
10.1 Indonesia Candy Market Revenue Share, By Companies, 2024
10.2 Indonesia Candy Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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