Market Forecast By Product Type (Chocolate Candy, Non-Chocolate Candy), By Distribution (Supermarkets and Hypermarkets, Convenience Stores, Specalist Retailers, Online Retail, Others) And Competitive Landscape
Product Code: ETC040149 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Indonesia Candy Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 10.35% in 2025, the growth rate steadily ascends to 12.92% in 2029.
In the Asia region, the Candy market in Indonesia is projected to expand at a high growth rate of 11.72% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
As per 6Wresearch, Indonesia Candy Market Size is projected to reach USD 16.2 billion by 2031 from USD 11.5 billion, growing at a CAGR between 4.7% during the 2025 to 2031. E-commerce platforms and digital marketplaces have made it increasingly convenient for consumers to access a wide variety of candy products.
Report Name | Indonesia Candy Market |
Forecast period | 2025-2031 |
CAGR | 4.7% |
Growing Sector | Sugar-Free and Functional Candies |
The Indonesia Candy Market report offers a comprehensive analysis segmented by Product Type and Distribution. It provides an unbiased and detailed examination of current market trends, high-growth areas, and key drivers, assisting stakeholders in formulating strategies aligned with present and future market dynamics.
Between 2025 and 2031, the Indonesian candy market will grow slowly. This is because more people are moving to cities, people have more money to spend, and there are more young people who love sweets. Demand for a wide range of candy products is still high in Indonesia because of its big population, especially its children and young adults. A bigger market can also be reached by expanding retail and online shopping options in the country.
Indonesia Candy Market is estimated to grow at a CAGR of 4.7% during 2025–2031. As the market grows, more and more people want both bad and sweet candy options. More and more health-conscious people are buying sugar-free sweets made with herbs and vitamins that are also good for you.
Sugar prices go up and down, and there are strict rules about how much sugar people can eat. The market is growing, but there are problems. It's still very important to come up with new brand ideas and marketing plans to keep growth going.
People in Indonesia, where candy is offered, are buying more and more sugar-free and low-calorie sweets that are better for them. Better for you ingredients like vitamins, probiotics, and natural sweeteners are being added to sweets more and more. Brands also stand out by releasing new tastes and packages that are based on holidays or local culture.
There are lots of ways to make money in Indonesia in the markets for high-end, helpful, and sugar-free candy. People who care more about their health can make money by making foods that are both tasty and good for you. To get a bigger part of the market, you can also use localised distribution and mobile commerce platforms to move into tier-2 and tier-3 cities.
Key players in the Indonesia candy market include Mayora Indah, Perfetti Van Melle, Nestlé, Mars Inc., and Mondelez International. These companies are actively engaged in expanding their product portfolios, innovating with healthier alternatives, and improving their supply chain networks across the country.
Some of the ways the Indonesian government controls the candy market are through laws about food safety, limits on the amount of sugar in candy, and rules about how to name candy. Groups such as the National Agency of Drug and Food Control (BPOM) keep an eye on compliance to protect customer health and product quality. There are rules that manufacturers must follow when it comes to cleanliness, nutrition facts, and adding chemicals that are bad for you. The government just started programs to get candy companies to lower the amount of sugar in their goods. These programs are meant to help fight health problems like diabetes and obesity.
As more people want healthier, more helpful, and better-quality goods, Indonesia's candy market will continue to grow and change. Technology will become even more important as more companies use digital and automated tools for making, selling, and distributing their goods. AR-based packaging, interesting campaigns, and online customisations that make it easier for people to get involved will likely change the way people eat candy in the future.
The report provides a detailed analysis of the following market segments
According to Ravi, Research Head at 6Wresearch, In Indonesia, the candy market is busy and has a lot of different kinds of candy. People of all ages love sweet candy. A lot of people like chocolate candy because it's rich and sweet. It's an important part of the candy business.
A lot of what makes the candy market in Indonesia what it is are the stores and hypermarkets. These big shops are important ways for a lot of people to get a lot of different kinds of candy. Because they are well-organised and sell themselves well, they get a lot of different kinds of customers, from families looking for things for the house to people looking for quick snacks.
The report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Candy Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Candy Market - Industry Life Cycle |
3.4 Indonesia Candy Market - Porter's Five Forces |
3.5 Indonesia Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Indonesia Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Candy Market Trends |
6 Indonesia Candy Market, By Types |
6.1 Indonesia Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Candy Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Indonesia Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.4 Indonesia Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Indonesia Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Indonesia Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Indonesia Candy Market Revenues & Volume, By Specalist Retailers, 2021-2031F |
6.2.5 Indonesia Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Indonesia Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Candy Market Import-Export Trade Statistics |
7.1 Indonesia Candy Market Export to Major Countries |
7.2 Indonesia Candy Market Imports from Major Countries |
8 Indonesia Candy Market Key Performance Indicators |
9 Indonesia Candy Market - Opportunity Assessment |
9.1 Indonesia Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Indonesia Candy Market - Competitive Landscape |
10.1 Indonesia Candy Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |