| Product Code: ETC4600829 | Publication Date: Jul 2023 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In the Indonesia graphic film market, the import trend exhibited a notable growth rate of 19.33% from 2023 to 2024, contrasting with a compound annual growth rate (CAGR) of -16.52% from 2020 to 2024. This shift may be attributed to evolving consumer preferences or changes in trade policies impacting market dynamics.

The graphic film market in Indonesia has been witnessing steady growth in recent years. Graphic films are widely used in the advertising and marketing sectors for various applications, including outdoor signage, vehicle wraps, and promotional materials. The market is driven by the increasing demand for visually appealing and durable advertising materials. With the growth of the Indonesian economy and businesses` expanding marketing efforts, the graphic film market is expected to continue its positive trajectory.
The Indonesia graphic film market is experiencing growth, primarily attributed to the expansion of the advertising and branding sectors. Businesses are increasingly investing in eye-catching and visually appealing graphic films to market their products and services effectively. The rapid urbanization and increased consumer spending contribute to this trend. Moreover, the rise of digital printing technologies has made it easier to create custom graphics, further boosting the demand for graphic films.
The Indonesia Graphic Film market faces several challenges. One of the primary issues is the environmental impact of graphic films, as the industry must adapt to increasingly stringent regulations related to plastic waste and pollution. Finding sustainable alternatives while maintaining the desired quality is a significant challenge. Moreover, the market is highly competitive, making it difficult for companies to differentiate their products and maintain profitability. Additionally, the need to keep up with evolving technology and consumer preferences poses a continuous challenge for businesses in this sector.
The COVID-19 pandemic has significantly affected the Indonesia graphic film market. With economic uncertainties and restrictions on movement, many businesses reduced their marketing budgets, leading to a decreased demand for graphic films. This downturn prompted graphic film manufacturers to adapt and innovate to meet changing market needs.
The graphic film market in Indonesia has seen the participation of companies such as PT. Grafindo Nusantara and PT. Sunrise Bumi Textile. These companies produce graphic films used in advertising and promotional materials.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Graphic Film Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Graphic Film Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Graphic Film Market - Industry Life Cycle |
3.4 Indonesia Graphic Film Market - Porter's Five Forces |
3.5 Indonesia Graphic Film Market Revenues & Volume Share, By Polymer, 2021 & 2031F |
3.6 Indonesia Graphic Film Market Revenues & Volume Share, By Film Type, 2021 & 2031F |
3.7 Indonesia Graphic Film Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Indonesia Graphic Film Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for graphic films in packaging and labeling industries |
4.2.2 Growth in the advertising and promotional activities in Indonesia |
4.2.3 Technological advancements leading to the development of innovative graphic films |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices affecting production costs |
4.3.2 Intense competition from substitute products like paper-based packaging |
4.3.3 Regulatory challenges related to environmental concerns and sustainability |
5 Indonesia Graphic Film Market Trends |
6 Indonesia Graphic Film Market, By Types |
6.1 Indonesia Graphic Film Market, By Polymer |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Graphic Film Market Revenues & Volume, By Polymer, 2021-2031F |
6.1.3 Indonesia Graphic Film Market Revenues & Volume, By PVC, 2021-2031F |
6.1.4 Indonesia Graphic Film Market Revenues & Volume, By PP, 2021-2031F |
6.1.5 Indonesia Graphic Film Market Revenues & Volume, By PE, 2021-2031F |
6.2 Indonesia Graphic Film Market, By Film Type |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Graphic Film Market Revenues & Volume, By Opaque, 2021-2031F |
6.2.3 Indonesia Graphic Film Market Revenues & Volume, By Reflective, 2021-2031F |
6.2.4 Indonesia Graphic Film Market Revenues & Volume, By Transparent, 2021-2031F |
6.2.5 Indonesia Graphic Film Market Revenues & Volume, By Translucent, 2021-2031F |
6.3 Indonesia Graphic Film Market, By End Use |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Graphic Film Market Revenues & Volume, By Promotional & Advertisement, 2021-2031F |
6.3.3 Indonesia Graphic Film Market Revenues & Volume, By Industrial, 2021-2031F |
6.3.4 Indonesia Graphic Film Market Revenues & Volume, By Automotive, 2021-2031F |
7 Indonesia Graphic Film Market Import-Export Trade Statistics |
7.1 Indonesia Graphic Film Market Export to Major Countries |
7.2 Indonesia Graphic Film Market Imports from Major Countries |
8 Indonesia Graphic Film Market Key Performance Indicators |
8.1 Adoption rate of eco-friendly graphic films in the market |
8.2 Number of collaborations with local designers and artists for custom graphic film designs |
8.3 Rate of investment in research and development for new graphic film technologies |
9 Indonesia Graphic Film Market - Opportunity Assessment |
9.1 Indonesia Graphic Film Market Opportunity Assessment, By Polymer, 2021 & 2031F |
9.2 Indonesia Graphic Film Market Opportunity Assessment, By Film Type, 2021 & 2031F |
9.3 Indonesia Graphic Film Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Indonesia Graphic Film Market - Competitive Landscape |
10.1 Indonesia Graphic Film Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Graphic Film Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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