| Product Code: ETC099341 | Publication Date: Jun 2021 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Despite a decline in growth rate in 2024, Japan continues to import electric shavers primarily from China, Germany, Netherlands, Thailand, and Indonesia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The negative compound annual growth rate (CAGR) from 2020 to 2024 suggests a challenging landscape for electric shaver imports in Japan. The significant decrease in growth rate from 2023 to 2024 further highlights the market's current struggles and potential barriers to growth in the near future.

The Japan electric shavers market is experiencing steady growth driven by factors such as increasing focus on personal grooming, technological advancements in shaver design, and rising disposable income levels among consumers. The market is highly competitive with major players like Panasonic, Philips, and Braun dominating the industry. Japanese consumers are known for their preference for high-quality products, which has led to a demand for electric shavers that offer superior performance and precision. Additionally, the growing trend of convenience and time-saving grooming solutions has further fueled the adoption of electric shavers in the Japanese market. With continuous innovation and product development, the electric shavers market in Japan is expected to witness sustained growth in the coming years.
The Japan Electric shavers market is experiencing a shift towards advanced technology and features to meet the growing demand for convenience and precision in grooming. Key trends include the rising popularity of multi-functional shavers that offer versatile grooming options such as wet and dry shaving capabilities, adjustable blade settings, and sophisticated trimming attachments. Additionally, there is a growing emphasis on sustainability and eco-friendliness, leading to the development of electric shavers with rechargeable batteries and energy-efficient designs. The market is also witnessing a surge in the adoption of smart features such as Bluetooth connectivity, smartphone app integration, and personalized settings for a customized grooming experience. Overall, the Japan Electric shavers market is evolving to cater to the modern consumer`s desire for innovative and efficient grooming solutions.
In the Japan Electric shavers market, challenges include intense competition among established brands like Panasonic, Philips, and Braun, leading to price wars and the need for continuous product innovation to stand out. Additionally, cultural factors play a role, as some Japanese consumers prefer traditional wet shaving methods over electric shavers. The aging population in Japan also presents a challenge, as older individuals may be less inclined to adopt new technologies like electric shavers. Furthermore, the market faces regulatory hurdles related to product safety standards and certifications required for electrical devices. Overall, navigating these challenges requires a deep understanding of consumer preferences, effective marketing strategies, and a commitment to technological advancements in the electric shavers industry.
The Japan Electric shavers market presents several investment opportunities driven by factors such as the growing demand for grooming products, technological advancements in shaver design, and increasing disposable income levels. Investing in innovative electric shaver technologies, such as those incorporating AI or IoT capabilities for personalized grooming experiences, could be lucrative. Additionally, targeting niche segments like eco-friendly shavers or those designed for sensitive skin could capture a specific market share. Collaborating with Japanese brands or retailers to expand distribution channels or entering the market with unique selling propositions could also be advantageous. Overall, the Japan Electric shavers market offers opportunities for investors to capitalize on consumer trends, technological innovations, and strategic partnerships for growth and profitability.
The Japanese government has implemented various policies to regulate the Electric shavers market. These policies primarily focus on consumer safety, quality standards, and environmental sustainability. The Ministry of Economy, Trade and Industry (METI) and the Consumer Affairs Agency (CAA) are responsible for enforcing regulations related to product safety and quality control. Additionally, the government promotes eco-friendly practices in manufacturing and encourages companies to adhere to energy efficiency standards. The Japan Fair Trade Commission (JFTC) ensures fair competition in the market and prohibits anti-competitive behavior. Overall, the government`s policies aim to protect consumer interests, promote innovation, and ensure a level playing field for companies operating in the Electric shavers market in Japan.
The Japan Electric shavers market is expected to witness steady growth in the coming years due to a growing emphasis on personal grooming, technological advancements in shaver design, and increasing disposable income levels among consumers. The market is likely to be driven by the rising popularity of electric shavers for their convenience, efficiency, and skin-friendly features. Additionally, the increasing focus on sustainability and eco-friendly products may lead to the development of more energy-efficient and environmentally friendly electric shavers. With the aging population in Japan and a growing trend towards male grooming, the demand for electric shavers is expected to remain strong, presenting opportunities for manufacturers to innovate and expand their product offerings to cater to evolving consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Electric shavers Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Electric shavers Market Revenues & Volume, 2021 & 2027F |
3.3 Japan Electric shavers Market - Industry Life Cycle |
3.4 Japan Electric shavers Market - Porter's Five Forces |
3.5 Japan Electric shavers Market Revenues & Volume Share, By Product, 2021 & 2027F |
3.6 Japan Electric shavers Market Revenues & Volume Share, By End-user, 2021 & 2027F |
3.7 Japan Electric shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2027F |
3.8 Japan Electric shavers Market Revenues & Volume Share, By Type, 2021 & 2027F |
4 Japan Electric shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on personal grooming and hygiene in Japan |
4.2.2 Technological advancements leading to improved features in electric shavers |
4.2.3 Rising disposable income and changing lifestyle preferences |
4.3 Market Restraints |
4.3.1 Competition from traditional manual razors and other hair removal methods |
4.3.2 High initial cost of electric shavers compared to disposable razors |
4.3.3 Limited awareness and adoption of electric shavers in certain demographics |
5 Japan Electric shavers Market Trends |
6 Japan Electric shavers Market, By Types |
6.1 Japan Electric shavers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Japan Electric shavers Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 Japan Electric shavers Market Revenues & Volume, By Oil Shaver, 2018 - 2027F |
6.1.4 Japan Electric shavers Market Revenues & Volume, By Wet/Dry Shaver, 2018 - 2027F |
6.1.5 Japan Electric shavers Market Revenues & Volume, By Clippers, 2018 - 2027F |
6.1.6 Japan Electric shavers Market Revenues & Volume, By A Rotary Shaver, 2018 - 2027F |
6.1.7 Japan Electric shavers Market Revenues & Volume, By Accessories, 2018 - 2027F |
6.2 Japan Electric shavers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Japan Electric shavers Market Revenues & Volume, By Male, 2018 - 2027F |
6.2.3 Japan Electric shavers Market Revenues & Volume, By Female, 2018 - 2027F |
6.3 Japan Electric shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Japan Electric shavers Market Revenues & Volume, By Health & Beauty Stores, 2018 - 2027F |
6.3.3 Japan Electric shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2018 - 2027F |
6.3.4 Japan Electric shavers Market Revenues & Volume, By Supermarkets & Hypermarkets, 2018 - 2027F |
6.3.5 Japan Electric shavers Market Revenues & Volume, By Others, 2018 - 2027F |
6.4 Japan Electric shavers Market, By Type |
6.4.1 Overview and Analysis |
6.4.2 Japan Electric shavers Market Revenues & Volume, By Rechargeable Shaver, 2018 - 2027F |
6.4.3 Japan Electric shavers Market Revenues & Volume, By Battery Type Shaver, 2018 - 2027F |
7 Japan Electric shavers Market Import-Export Trade Statistics |
7.1 Japan Electric shavers Market Export to Major Countries |
7.2 Japan Electric shavers Market Imports from Major Countries |
8 Japan Electric shavers Market Key Performance Indicators |
8.1 Average time spent on grooming activities per capita in Japan |
8.2 Number of new product launches and innovations in the electric shavers market |
8.3 Percentage of population using electric shavers versus traditional razors |
8.4 Consumer satisfaction and loyalty metrics for electric shaver brands |
9 Japan Electric shavers Market - Opportunity Assessment |
9.1 Japan Electric shavers Market Opportunity Assessment, By Product, 2021 & 2027F |
9.2 Japan Electric shavers Market Opportunity Assessment, By End-user, 2021 & 2027F |
9.3 Japan Electric shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2027F |
9.4 Japan Electric shavers Market Opportunity Assessment, By Type, 2021 & 2027F |
10 Japan Electric shavers Market - Competitive Landscape |
10.1 Japan Electric shavers Market Revenue Share, By Companies, 2021 |
10.2 Japan Electric shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |