| Product Code: ETC4853647 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand vodka import market in 2024 saw significant contributions from top exporting countries such as Australia, Sweden, USA, Finland, and Poland. Despite a slight increase in market concentration with a high Herfindahl-Hirschman Index (HHI), the industry experienced minimal growth with a CAGR of 0.21% from 2020 to 2024. However, there was a decline in growth rate from 2023 to 2024 at -12.69%, indicating a challenging year for the market. The continued presence of key exporting countries underscores the competitive landscape in the New Zealand vodka import sector.

The New Zealand vodka market reflects the preferences of consumers for premium spirits and unique flavor profiles. With a growing appreciation for craft distillation techniques and artisanal ingredients, local distilleries have emerged, offering a diverse range of vodka products to cater to different tastes and preferences.
Changing consumer preferences, increasing disposable income, and the growing popularity of cocktails and spirits among the younger population are driving the growth of the vodka market in New Zealand. Moreover, the emergence of craft distilleries and premiumization trends further propel market expansion.
In the New Zealand Vodka market, challenges could include changing consumer preferences towards healthier alternatives and competition from imported brands.
Regulatory frameworks govern the production, distribution, and marketing of vodka in New Zealand. Government policies ensure compliance with alcohol licensing, labeling, and taxation regulations to promote responsible consumption and public safety.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Vodka Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Vodka Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Vodka Market - Industry Life Cycle |
3.4 New Zealand Vodka Market - Porter's Five Forces |
3.5 New Zealand Vodka Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 New Zealand Vodka Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Vodka Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of craft and artisanal spirits in New Zealand |
4.2.2 Growing demand for premium and unique flavored vodkas |
4.2.3 Favorable government regulations supporting the alcohol industry in New Zealand |
4.3 Market Restraints |
4.3.1 Competition from established international vodka brands |
4.3.2 Fluctuating raw material prices impacting production costs |
5 New Zealand Vodka Market Trends |
6 New Zealand Vodka Market Segmentations |
6.1 New Zealand Vodka Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Vodka Market Revenues & Volume, By Flavored, 2021-2031F |
6.1.3 New Zealand Vodka Market Revenues & Volume, By Non-flavored, 2021-2031F |
6.2 New Zealand Vodka Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Vodka Market Revenues & Volume, By Restaurants and Bars, 2021-2031F |
6.2.3 New Zealand Vodka Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 New Zealand Vodka Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.5 New Zealand Vodka Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.6 New Zealand Vodka Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Vodka Market Import-Export Trade Statistics |
7.1 New Zealand Vodka Market Export to Major Countries |
7.2 New Zealand Vodka Market Imports from Major Countries |
8 New Zealand Vodka Market Key Performance Indicators |
8.1 Percentage of market share held by New Zealand vodka brands |
8.2 Number of craft distilleries producing vodka in New Zealand |
8.3 Consumer sentiment towards locally produced vodkas |
9 New Zealand Vodka Market - Opportunity Assessment |
9.1 New Zealand Vodka Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 New Zealand Vodka Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Vodka Market - Competitive Landscape |
10.1 New Zealand Vodka Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Vodka Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |