| Product Code: ETC099368 | Publication Date: Jun 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Nigeria saw a substantial increase in electric shaver imports in 2024, with top suppliers including China, Indonesia, USA, India, and Germany. The market remained highly concentrated with a high Herfindahl-Hirschman Index (HHI). Despite the impressive compound annual growth rate (CAGR) of 58.74% from 2020 to 2024, there was a notable decline in the growth rate from 2023 to 2024 at -41.81%. This data suggests a dynamic market environment with potential shifts in supplier dominance and consumer preferences impacting the electric shaver import industry in Nigeria.

The electric shaver market in Nigeria is witnessing steady growth driven by factors such as increasing personal grooming awareness among men, rising disposable income levels, and a growing trend towards convenience and efficiency in daily grooming routines. Key players in the market offer a wide range of electric shavers with advanced features such as precision cutting technology, ergonomic designs, and wet/dry functionality to cater to diverse consumer preferences. The market is also seeing a shift towards environmentally friendly and sustainable products, with a focus on rechargeable electric shavers that reduce the use of disposable batteries. As urbanization continues to rise in Nigeria, the demand for electric shavers is likely to increase further, presenting opportunities for both local and international brands to expand their presence in the market.
The Nigeria electric shavers market is experiencing a growing demand for advanced features such as precision cutting, longer battery life, and ergonomic designs. Consumers are increasingly looking for multifunctional shavers that offer versatility in grooming styles. The market is also witnessing a shift towards environmentally friendly and sustainable products, leading to the popularity of electric shavers with rechargeable batteries and energy-saving features. Additionally, the influence of social media and online influencers is driving awareness and adoption of grooming products among the younger population. With a growing urban population and rising disposable incomes, the Nigeria electric shavers market is expected to continue its growth trajectory, with a focus on innovation and technology-driven solutions to meet consumer preferences and needs.
In the Nigeria Electric shavers market, some key challenges include the low consumer awareness and adoption of electric shavers compared to traditional methods, such as manual razors or barber services. Additionally, the inconsistent power supply and voltage fluctuations in Nigeria can impact the performance and longevity of electric shavers, leading to potential dissatisfaction among consumers. Furthermore, the relatively high cost of quality electric shavers may deter price-sensitive consumers from making a purchase. Competition from lower-priced alternatives and counterfeit products also pose challenges for established brands in the market. Addressing these challenges would require targeted marketing campaigns to educate consumers, developing products suitable for the local power conditions, and implementing strategies to combat counterfeit goods while ensuring competitive pricing.
The Nigeria electric shavers market presents attractive investment opportunities due to the growing demand for personal grooming products and increasing disposable income levels in the country. Key factors driving market growth include changing lifestyles, a preference for convenience, and a rising awareness of grooming trends among Nigerian consumers. Investors can capitalize on this by introducing innovative electric shavers with advanced features such as waterproof designs, longer battery life, and precision trimming capabilities to cater to the evolving needs of the market. Additionally, leveraging digital marketing strategies to reach a wider audience, establishing strong distribution networks, and offering competitive pricing can help companies succeed in this competitive market landscape. Overall, investing in the Nigeria electric shavers market holds promising potential for growth and profitability.
The Nigerian government does not impose specific policies directly targeting the electric shavers market. However, the overall regulatory environment in Nigeria can impact the market. The importation of electric shavers is subject to standard customs duties and regulations. Additionally, manufacturers and distributors in the electric shavers market need to comply with consumer protection laws to ensure product safety and quality. The government`s broader policies related to trade, taxation, and consumer protection can indirectly affect the electric shavers market in Nigeria. Overall, businesses operating in this market need to navigate the regulatory landscape to ensure compliance with relevant laws and regulations.
The Nigeria Electric Shavers Market is poised for significant growth in the coming years due to factors such as increasing disposable income, rising urbanization, and a growing trend towards personal grooming. Consumers are becoming more conscious about their appearance and grooming habits, leading to a higher demand for convenient and efficient grooming products like electric shavers. Additionally, advancements in technology, such as the development of innovative features and designs in electric shavers, are likely to attract more consumers towards these products. With a large population and a rising middle class in Nigeria, the market has immense potential for expansion. Manufacturers and retailers in the electric shavers market will need to focus on product innovation, marketing strategies, and distribution channels to capitalize on the growing demand in Nigeria.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Electric shavers Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Electric shavers Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Electric shavers Market - Industry Life Cycle |
3.4 Nigeria Electric shavers Market - Porter's Five Forces |
3.5 Nigeria Electric shavers Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Nigeria Electric shavers Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.7 Nigeria Electric shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Nigeria Electric shavers Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Nigeria Electric shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Nigeria Electric shavers Market Trends |
6 Nigeria Electric shavers Market, By Types |
6.1 Nigeria Electric shavers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Electric shavers Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 Nigeria Electric shavers Market Revenues & Volume, By Oil Shaver, 2018 - 2027F |
6.1.4 Nigeria Electric shavers Market Revenues & Volume, By Wet/Dry Shaver, 2018 - 2027F |
6.1.5 Nigeria Electric shavers Market Revenues & Volume, By Clippers, 2018 - 2027F |
6.1.6 Nigeria Electric shavers Market Revenues & Volume, By A Rotary Shaver, 2018 - 2027F |
6.1.7 Nigeria Electric shavers Market Revenues & Volume, By Accessories, 2018 - 2027F |
6.2 Nigeria Electric shavers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Electric shavers Market Revenues & Volume, By Male, 2018 - 2027F |
6.2.3 Nigeria Electric shavers Market Revenues & Volume, By Female, 2018 - 2027F |
6.3 Nigeria Electric shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Electric shavers Market Revenues & Volume, By Health & Beauty Stores, 2018 - 2027F |
6.3.3 Nigeria Electric shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2018 - 2027F |
6.3.4 Nigeria Electric shavers Market Revenues & Volume, By Supermarkets & Hypermarkets, 2018 - 2027F |
6.3.5 Nigeria Electric shavers Market Revenues & Volume, By Others, 2018 - 2027F |
6.4 Nigeria Electric shavers Market, By Type |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Electric shavers Market Revenues & Volume, By Rechargeable Shaver, 2018 - 2027F |
6.4.3 Nigeria Electric shavers Market Revenues & Volume, By Battery Type Shaver, 2018 - 2027F |
7 Nigeria Electric shavers Market Import-Export Trade Statistics |
7.1 Nigeria Electric shavers Market Export to Major Countries |
7.2 Nigeria Electric shavers Market Imports from Major Countries |
8 Nigeria Electric shavers Market Key Performance Indicators |
9 Nigeria Electric shavers Market - Opportunity Assessment |
9.1 Nigeria Electric shavers Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Nigeria Electric shavers Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.3 Nigeria Electric shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Nigeria Electric shavers Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Nigeria Electric shavers Market - Competitive Landscape |
10.1 Nigeria Electric shavers Market Revenue Share, By Companies, 2021 |
10.2 Nigeria Electric shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |