| Product Code: ETC351829 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a negative CAGR and declining growth rate, Nigeria continues to import significant amounts of Vitamin D, with top exporters including India, China, Netherlands, Metropolitan France, and the USA. The high concentration of the Herfindahl-Hirschman Index (HHI) indicates a competitive market among these countries. As the demand for health supplements increases in Nigeria, it will be interesting to see how these top exporting countries maintain their positions and adapt to market changes in the coming years.

Vitamin D is crucial for bone health and immune function, and its market in Nigeria is growing due to increased awareness of its health benefits. The prevalence of Vitamin D deficiency, especially among urban populations with limited sun exposure, is driving demand for supplements and fortified foods. Government health campaigns and initiatives to promote Vitamin D consumption are also playing a significant role in market expansion. The rising popularity of Vitamin D-enriched products in the dietary supplement industry further fuels market growth.
The Nigeria Vitamin D market is witnessing robust growth due to several driving factors. Firstly, increasing awareness about the importance of Vitamin D in maintaining bone health, immune function, and overall well-being is driving demand for fortified foods and supplements. Secondly, the high prevalence of Vitamin D deficiency in the population, attributed to factors such as limited sun exposure, dietary habits, and lifestyle changes, is fueling market growth. Additionally, the growing incidence of chronic diseases such as osteoporosis, diabetes, and cancer is prompting consumers to seek out Vitamin D supplements as a preventive measure. Moreover, advancements in healthcare infrastructure and rising disposable income levels are making Vitamin D supplements more accessible to a wider consumer base.
The Nigeria Vitamin D market struggles with the dual challenge of low consumer awareness and inadequate regulatory enforcement. Despite the high prevalence of Vitamin D deficiency, many Nigerias are unaware of the importance of this vitamin for bone health and overall well-being. This low awareness translates to low demand for Vitamin D supplements. Furthermore, the market is plagued by inconsistent regulatory enforcement, which allows the circulation of substandard and counterfeit products, undermining consumer trust.
The Nigeria government, through NAFDAC and the Federal Ministry of Health, regulates the Vitamin D market. Policies aim to address widespread Vitamin D deficiency, particularly among children and pregnant women. The government has been promoting fortified foods and supplements, ensuring they meet the required standards. Public health campaigns also focus on educating the population about the importance of sunlight exposure and Vitamin D-rich diets.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Nigeria Vitamin D Market Overview |
3.1 Nigeria Country Macro Economic Indicators |
3.2 Nigeria Vitamin D Market Revenues & Volume, 2021 & 2031F |
3.3 Nigeria Vitamin D Market - Industry Life Cycle |
3.4 Nigeria Vitamin D Market - Porter's Five Forces |
3.5 Nigeria Vitamin D Market Revenues & Volume Share, By Analog, 2021 & 2031F |
3.6 Nigeria Vitamin D Market Revenues & Volume Share, By Iu Strength, 2021 & 2031F |
3.7 Nigeria Vitamin D Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 Nigeria Vitamin D Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Nigeria Vitamin D Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Nigeria Vitamin D Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of Vitamin D supplementation |
4.2.2 Rise in cases of Vitamin D deficiency among the population |
4.2.3 Growth in the healthcare sector and emphasis on preventive healthcare practices |
4.3 Market Restraints |
4.3.1 Limited availability of Vitamin D-rich foods in the local diet |
4.3.2 High cost of Vitamin D supplements for the average consumer |
4.3.3 Lack of government initiatives promoting Vitamin D supplementation |
5 Nigeria Vitamin D Market Trends |
6 Nigeria Vitamin D Market, By Types |
6.1 Nigeria Vitamin D Market, By Analog |
6.1.1 Overview and Analysis |
6.1.2 Nigeria Vitamin D Market Revenues & Volume, By Analog, 2021-2031F |
6.1.3 Nigeria Vitamin D Market Revenues & Volume, By Vitamin D3, 2021-2031F |
6.1.4 Nigeria Vitamin D Market Revenues & Volume, By Vitamin D2, 2021-2031F |
6.2 Nigeria Vitamin D Market, By Iu Strength |
6.2.1 Overview and Analysis |
6.2.2 Nigeria Vitamin D Market Revenues & Volume, By 500,000 IU, 2021-2031F |
6.2.3 Nigeria Vitamin D Market Revenues & Volume, By 100,000 IU, 2021-2031F |
6.2.4 Nigeria Vitamin D Market Revenues & Volume, By 40 Miu, 2021-2031F |
6.2.5 Nigeria Vitamin D Market Revenues & Volume, By Others, 2021-2031F |
6.3 Nigeria Vitamin D Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Nigeria Vitamin D Market Revenues & Volume, By Dry, 2021-2031F |
6.3.3 Nigeria Vitamin D Market Revenues & Volume, By Liquid, 2021-2031F |
6.4 Nigeria Vitamin D Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Nigeria Vitamin D Market Revenues & Volume, By Feed & Pet Food, 2021-2031F |
6.4.3 Nigeria Vitamin D Market Revenues & Volume, By Animal Feed, 2021-2031F |
6.4.4 Nigeria Vitamin D Market Revenues & Volume, By Pet Food, 2021-2031F |
6.4.5 Nigeria Vitamin D Market Revenues & Volume, By Pharmaceuticals, 2021-2031F |
6.4.6 Nigeria Vitamin D Market Revenues & Volume, By Functional Food & Beverages, 2021-2031F |
6.4.7 Nigeria Vitamin D Market Revenues & Volume, By Personal Care, 2021-2031F |
6.5 Nigeria Vitamin D Market, By End User |
6.5.1 Overview and Analysis |
6.5.2 Nigeria Vitamin D Market Revenues & Volume, By Adults, 2021-2031F |
6.5.3 Nigeria Vitamin D Market Revenues & Volume, By Pregnant Women, 2021-2031F |
6.5.4 Nigeria Vitamin D Market Revenues & Volume, By Children, 2021-2031F |
7 Nigeria Vitamin D Market Import-Export Trade Statistics |
7.1 Nigeria Vitamin D Market Export to Major Countries |
7.2 Nigeria Vitamin D Market Imports from Major Countries |
8 Nigeria Vitamin D Market Key Performance Indicators |
8.1 Percentage increase in Vitamin D testing rates among the population |
8.2 Number of healthcare providers recommending Vitamin D supplements |
8.3 Growth in the number of Vitamin D supplement brands available in the market |
9 Nigeria Vitamin D Market - Opportunity Assessment |
9.1 Nigeria Vitamin D Market Opportunity Assessment, By Analog, 2021 & 2031F |
9.2 Nigeria Vitamin D Market Opportunity Assessment, By Iu Strength, 2021 & 2031F |
9.3 Nigeria Vitamin D Market Opportunity Assessment, By Form, 2021 & 2031F |
9.4 Nigeria Vitamin D Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Nigeria Vitamin D Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Nigeria Vitamin D Market - Competitive Landscape |
10.1 Nigeria Vitamin D Market Revenue Share, By Companies, 2024 |
10.2 Nigeria Vitamin D Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |