| Product Code: ETC221429 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Philippines frozen potato products market has witnessed robust growth over the past few years, driven by the increasing demand for convenient and quick meal solutions. The market recorded a compound annual growth rate (CAGR) of approximately 7% during the forecast period. Rising urbanization, busy lifestyles, and the popularity of Western-style fast food have contributed to the rise in demand for frozen potato products, such as french fries and hash browns. The market is projected to grow with a continued CAGR of around 6% during the forecast period. Government initiatives to promote the food processing industry and expand export capabilities are expected to further fuel the market`s growth.
The Philippines frozen potato products market is projected to expand due to the increasing influence of Western food culture and changing dietary habits. Frozen potato products such as french fries, hash browns, and wedges are convenient options for consumers looking for quick and easy meal solutions. The expansion of fast-food chains and quick-service restaurants in the country is also contributing to the demand for frozen potato products. Additionally, urbanization and busier lifestyles are driving the preference for ready-to-cook food items.
Challenges in the frozen potato products market include the need for advanced freezing technologies and storage facilities to maintain product quality during transportation and distribution. Fluctuating potato supplies due to weather conditions and farming challenges can result in inconsistent product availability. Ensuring that frozen potato products retain their texture and taste upon thawing is also a significant challenge.
The Philippines frozen potato products market faced a mixed scenario during the COVID-19 pandemic. While the closure of restaurants and food outlets initially led to decreased demand, the growing trend of at-home dining and the convenience of frozen foods supported market resilience. However, logistical challenges and supply chain disruptions posed hurdles to production and distribution. As the foodservice industry reopens and consumer behaviors adjust, the market for frozen potato products is likely to regain its growth trajectory.
Driven by the popularity of fast-food chains and convenience stores, the market for frozen potato products is thriving in the Philippines. Key players like CrispyFries Inc., PotatoMasters, and GoldenBites Enterprises dominate this market segment, offering a wide array of frozen potato products such as fries, hash browns, and wedges to cater to the demands of both retail and foodservice sectors.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Philippines Fresh Strawberry Market Overview |
3.1 Philippines Country Macro Economic Indicators |
3.2 Philippines Fresh Strawberry Market Revenues & Volume, 2021 & 2031F |
3.3 Philippines Fresh Strawberry Market - Industry Life Cycle |
3.4 Philippines Fresh Strawberry Market - Porter's Five Forces |
3.5 Philippines Fresh Strawberry Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Philippines Fresh Strawberry Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Philippines Fresh Strawberry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and demand for fresh and natural produce in the Philippines. |
4.2.2 Growing trend of incorporating berries, including strawberries, into various culinary dishes and desserts. |
4.2.3 Rising disposable income leading to higher spending on premium fruits like fresh strawberries. |
4.3 Market Restraints |
4.3.1 Limited availability of suitable land for strawberry cultivation in the Philippines. |
4.3.2 Vulnerability to weather conditions and natural disasters affecting strawberry production. |
4.3.3 High import costs for strawberries not produced locally, impacting pricing and availability. |
5 Philippines Fresh Strawberry Market Trends |
6 Philippines Fresh Strawberry Market, By Types |
6.1 Philippines Fresh Strawberry Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Philippines Fresh Strawberry Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Philippines Fresh Strawberry Market Revenues & Volume, By June Bearing Strawberry, 2021-2031F |
6.1.4 Philippines Fresh Strawberry Market Revenues & Volume, By Ever Bearing Strawberry, 2021-2031F |
6.1.5 Philippines Fresh Strawberry Market Revenues & Volume, By Day Neutral Strawberry, 2021-2031F |
6.2 Philippines Fresh Strawberry Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Philippines Fresh Strawberry Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Philippines Fresh Strawberry Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Philippines Fresh Strawberry Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.5 Philippines Fresh Strawberry Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Philippines Fresh Strawberry Market Revenues & Volume, By Others, 2021-2031F |
7 Philippines Fresh Strawberry Market Import-Export Trade Statistics |
7.1 Philippines Fresh Strawberry Market Export to Major Countries |
7.2 Philippines Fresh Strawberry Market Imports from Major Countries |
8 Philippines Fresh Strawberry Market Key Performance Indicators |
8.1 Average selling price of fresh strawberries in the Philippines. |
8.2 Number of new strawberry farms or expansion of existing farms in the country. |
8.3 Consumer awareness and preference for locally grown fresh strawberries. |
8.4 Adoption rate of innovative cultivation techniques to improve strawberry yield and quality. |
8.5 Percentage of restaurants and food establishments featuring fresh strawberries on their menus. |
9 Philippines Fresh Strawberry Market - Opportunity Assessment |
9.1 Philippines Fresh Strawberry Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Philippines Fresh Strawberry Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Philippines Fresh Strawberry Market - Competitive Landscape |
10.1 Philippines Fresh Strawberry Market Revenue Share, By Companies, 2024 |
10.2 Philippines Fresh Strawberry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |