| Product Code: ETC4384780 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The OTT market has transformed the way content is delivered, impacting television, video streaming, and communications services. In Saudi Arabia, it offers diverse digital content and communication options, challenging traditional media and telecom services.
The Saudi Arabia Over-the-Top (OTT) Market is flourishing as consumers increasingly turn to OTT platforms to access a wide range of digital content, including streaming services, messaging apps, and social media. This market`s growth is propelled by the surging demand for on-demand and personalized content, the rapid adoption of smartphones and high-speed internet, and the government`s support for digital entertainment and media consumption in the Kingdom.
The challenges in the OTT market in Saudi Arabia include managing content rights and licensing, addressing competition from traditional broadcasters, and ensuring quality of service and user experience in a highly competitive and evolving industry.
The pandemic transformed the OTT market as consumers turned to online streaming and digital communication platforms for entertainment and communication. With stay-at-home measures in place, the demand for OTT services surged. The crisis led to an increased focus on digital content and communication solutions.
Leading players in the Saudi Arabia Over-the-Top (OTT) market include Netflix, YouTube, and Amazon Prime Video. These OTT service providers deliver streaming content over the internet, offering on-demand entertainment options to viewers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Over the Top Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Over the Top Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Over the Top Market - Industry Life Cycle |
3.4 Saudi Arabia Over the Top Market - Porter's Five Forces |
3.5 Saudi Arabia Over the Top Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Saudi Arabia Over the Top Market Revenues & Volume Share, By Monetization Model, 2021 & 2031F |
3.7 Saudi Arabia Over the Top Market Revenues & Volume Share, By Streaming Device, 2021 & 2031F |
3.8 Saudi Arabia Over the Top Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Saudi Arabia Over the Top Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Saudi Arabia |
4.2.2 Growing popularity of on-demand video content consumption |
4.2.3 Rising adoption of smart devices and digital platforms in the region |
4.3 Market Restraints |
4.3.1 Regulatory challenges and censorship in content distribution |
4.3.2 Limited payment options and challenges in monetization strategies |
5 Saudi Arabia Over the Top Market Trends |
6 Saudi Arabia Over the Top Market, By Types |
6.1 Saudi Arabia Over the Top Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Over the Top Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Saudi Arabia Over the Top Market Revenues & Volume, By Game Streaming, 2021-2031F |
6.1.4 Saudi Arabia Over the Top Market Revenues & Volume, By Audio Streaming, 2021-2031F |
6.1.5 Saudi Arabia Over the Top Market Revenues & Volume, By Video Streaming, 2021-2031F |
6.1.6 Saudi Arabia Over the Top Market Revenues & Volume, By Communication, 2021-2031F |
6.2 Saudi Arabia Over the Top Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Over the Top Market Revenues & Volume, By Subscription-based, 2021-2031F |
6.2.3 Saudi Arabia Over the Top Market Revenues & Volume, By Advertising-based, 2021-2031F |
6.2.4 Saudi Arabia Over the Top Market Revenues & Volume, By Transaction-based, 2021-2031F |
6.3 Saudi Arabia Over the Top Market, By Streaming Device |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Over the Top Market Revenues & Volume, By Smartphones and Tablets, 2021-2031F |
6.3.3 Saudi Arabia Over the Top Market Revenues & Volume, By Desktops and Laptops, 2021-2031F |
6.3.4 Saudi Arabia Over the Top Market Revenues & Volume, By IPTV and Consoles, 2021-2031F |
6.4 Saudi Arabia Over the Top Market, By Vertical |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Over the Top Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.4.3 Saudi Arabia Over the Top Market Revenues & Volume, By Education and Learning, 2021-2031F |
6.4.4 Saudi Arabia Over the Top Market Revenues & Volume, By Gaming, 2021-2031F |
6.4.5 Saudi Arabia Over the Top Market Revenues & Volume, By Service Utilities, 2021-2031F |
7 Saudi Arabia Over the Top Market Import-Export Trade Statistics |
7.1 Saudi Arabia Over the Top Market Export to Major Countries |
7.2 Saudi Arabia Over the Top Market Imports from Major Countries |
8 Saudi Arabia Over the Top Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) |
8.2 Subscriber retention rate |
8.3 Quality of service metrics (such as buffering time, video resolution) |
8.4 Customer satisfaction index |
8.5 Content engagement metrics (such as time spent per session) |
9 Saudi Arabia Over the Top Market - Opportunity Assessment |
9.1 Saudi Arabia Over the Top Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Saudi Arabia Over the Top Market Opportunity Assessment, By Monetization Model, 2021 & 2031F |
9.3 Saudi Arabia Over the Top Market Opportunity Assessment, By Streaming Device, 2021 & 2031F |
9.4 Saudi Arabia Over the Top Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Saudi Arabia Over the Top Market - Competitive Landscape |
10.1 Saudi Arabia Over the Top Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Over the Top Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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