| Product Code: ETC099367 | Publication Date: Jun 2021 | Updated Date: Jun 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The South Africa Electric shavers Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.07% in 2028, following an initial rate of 0.03%, before easing to 0.05% at the end of the period.

The South Africa electric shavers market is experiencing steady growth due to increasing consumer preference for convenience and grooming products. The market is driven by factors such as rising disposable income, urbanization, and a growing emphasis on personal grooming. Major players in the market are focusing on product innovation, incorporating advanced technologies such as precision cutting systems and ergonomic designs. The market is highly competitive, with key players including Philips, Braun, Panasonic, and Remington dominating the landscape. Online retail channels are witnessing significant growth, providing consumers with easy access to a wide range of electric shavers. Despite facing challenges such as price sensitivity and competition from traditional shaving methods, the South Africa electric shavers market is poised for further expansion as demand for grooming products continues to rise.
The South Africa Electric shavers market is experiencing a growing demand for advanced features and technologies, such as precision cutting blades, ergonomic designs, and wet/dry functionality. Consumers are increasingly looking for convenience and efficiency in their grooming routines, leading to a rise in sales of electric shavers that offer quick and effective shaving experiences. Moreover, there is a notable shift towards environmentally friendly and sustainable electric shavers, with a focus on products that are energy-efficient and use eco-friendly materials. The market is also witnessing a surge in the popularity of multifunctional electric shavers that cater to various grooming needs, including beard trimming and body grooming. Overall, the South Africa Electric shavers market is evolving to meet the changing preferences and needs of consumers, driving innovation and competition among key players in the industry.
In the South Africa Electric shavers market, several challenges are prevalent. Firstly, the high initial cost of electric shavers compared to traditional razors hinders widespread adoption, especially among price-sensitive consumers. Additionally, the lack of access to reliable electricity in certain regions can restrict the usage of electric shavers. Cultural preferences for traditional grooming methods also pose a challenge, as some consumers are more comfortable with conventional shaving techniques. Furthermore, the competition from well-established international brands in the market can make it difficult for local or smaller electric shaver brands to gain market share. Addressing these challenges would require strategies such as price adjustments, expanding access to electricity, educating consumers on the benefits of electric shavers, and developing innovative marketing campaigns to promote domestic brands.
The South Africa electric shavers market presents significant investment opportunities due to increasing urbanization, rising disposable income, and a growing focus on personal grooming among the population. With a shift towards convenience and efficiency in grooming routines, electric shavers offer a convenient solution for both men and women. The market is also witnessing a trend towards advanced features such as precision trimming, wet and dry capabilities, and skin-friendly technologies, creating opportunities for innovation and product differentiation. Additionally, the increasing adoption of online retail channels and the growing awareness of grooming trends further contribute to the market`s growth potential. Investing in branding, product development, and marketing strategies tailored to the South African consumer preferences can position companies for success in this dynamic market.
In South Africa, the electric shavers market is regulated by the National Regulator for Compulsory Specifications (NRCS) which sets safety and quality standards for electrical products, including electric shavers. Importers and manufacturers must ensure that their products comply with these standards to be sold in the market. Additionally, the Department of Trade, Industry, and Competition (DTIC) oversees trade policies and may impose tariffs or restrictions on imported electric shavers to protect local industries. The South African Revenue Service (SARS) enforces customs duties on imported electric shavers to promote fair trade practices. Overall, government policies in South Africa aim to ensure consumer safety, quality products, and a level playing field for both domestic and international electric shaver manufacturers in the market.
The future outlook for the South Africa Electric shavers Market appears promising, driven by factors such as increasing awareness about personal grooming, rising disposable income levels, and a growing emphasis on convenience and efficiency in daily grooming routines. With technological advancements leading to more innovative and user-friendly electric shavers entering the market, consumers are increasingly opting for these devices over traditional manual razors. Additionally, the trend towards sustainability and environmental consciousness is expected to drive demand for electric shavers that are energy-efficient and eco-friendly. The market is likely to witness steady growth as manufacturers focus on product development, marketing strategies, and expanding distribution channels to reach a wider consumer base in South Africa.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Electric shavers Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Electric shavers Market Revenues & Volume, 2021 & 2027F |
3.3 South Africa Electric shavers Market - Industry Life Cycle |
3.4 South Africa Electric shavers Market - Porter's Five Forces |
3.5 South Africa Electric shavers Market Revenues & Volume Share, By Product, 2021 & 2027F |
3.6 South Africa Electric shavers Market Revenues & Volume Share, By End-user, 2021 & 2027F |
3.7 South Africa Electric shavers Market Revenues & Volume Share, By Distribution Channel, 2021 & 2027F |
3.8 South Africa Electric shavers Market Revenues & Volume Share, By Type, 2021 & 2027F |
4 South Africa Electric shavers Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 South Africa Electric shavers Market Trends |
6 South Africa Electric shavers Market, By Types |
6.1 South Africa Electric shavers Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 South Africa Electric shavers Market Revenues & Volume, By Product, 2018 - 2027F |
6.1.3 South Africa Electric shavers Market Revenues & Volume, By Oil Shaver, 2018 - 2027F |
6.1.4 South Africa Electric shavers Market Revenues & Volume, By Wet/Dry Shaver, 2018 - 2027F |
6.1.5 South Africa Electric shavers Market Revenues & Volume, By Clippers, 2018 - 2027F |
6.1.6 South Africa Electric shavers Market Revenues & Volume, By A Rotary Shaver, 2018 - 2027F |
6.1.7 South Africa Electric shavers Market Revenues & Volume, By Accessories, 2018 - 2027F |
6.2 South Africa Electric shavers Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 South Africa Electric shavers Market Revenues & Volume, By Male, 2018 - 2027F |
6.2.3 South Africa Electric shavers Market Revenues & Volume, By Female, 2018 - 2027F |
6.3 South Africa Electric shavers Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 South Africa Electric shavers Market Revenues & Volume, By Health & Beauty Stores, 2018 - 2027F |
6.3.3 South Africa Electric shavers Market Revenues & Volume, By General Merchandising/Mass Stores, 2018 - 2027F |
6.3.4 South Africa Electric shavers Market Revenues & Volume, By Supermarkets & Hypermarkets, 2018 - 2027F |
6.3.5 South Africa Electric shavers Market Revenues & Volume, By Others, 2018 - 2027F |
6.4 South Africa Electric shavers Market, By Type |
6.4.1 Overview and Analysis |
6.4.2 South Africa Electric shavers Market Revenues & Volume, By Rechargeable Shaver, 2018 - 2027F |
6.4.3 South Africa Electric shavers Market Revenues & Volume, By Battery Type Shaver, 2018 - 2027F |
7 South Africa Electric shavers Market Import-Export Trade Statistics |
7.1 South Africa Electric shavers Market Export to Major Countries |
7.2 South Africa Electric shavers Market Imports from Major Countries |
8 South Africa Electric shavers Market Key Performance Indicators |
9 South Africa Electric shavers Market - Opportunity Assessment |
9.1 South Africa Electric shavers Market Opportunity Assessment, By Product, 2021 & 2027F |
9.2 South Africa Electric shavers Market Opportunity Assessment, By End-user, 2021 & 2027F |
9.3 South Africa Electric shavers Market Opportunity Assessment, By Distribution Channel, 2021 & 2027F |
9.4 South Africa Electric shavers Market Opportunity Assessment, By Type, 2021 & 2027F |
10 South Africa Electric shavers Market - Competitive Landscape |
10.1 South Africa Electric shavers Market Revenue Share, By Companies, 2021 |
10.2 South Africa Electric shavers Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |