| Product Code: ETC432051 | Publication Date: Jul 2023 | Product Type: Market Research Report | ||
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Tanzania baby prams and strollers market is anticipated to witness healthy growth in the coming years. Growing urbanization, rising disposable income, and increasing awareness about child safety and comfort are some of the key drivers that are expected to contribute significantly towards the growth of this market. Moreover, initiatives taken by government authorities for providing subsidies on such products in order to promote their sales will further drive the demand for them over the forecast period. However, higher price tags associated with these products may limit their sales among middle-class households in developing countries like Tanzania.
Increasing number of nuclear families in urban areas leads to increased demand for baby prams and strollers. Rising disposable incomes enable parents to purchase better quality and more expensive products for their babies. The rapid growth of e-commerce platforms providing a wider range of choices at competitive prices, increasing the availability of baby prams and strollers in Tanzania. Growing awareness among parents about the need for safe mobility options for their children, such as baby prams and strollers, promotes the market growth further.
Lack of affordable financing options available for consumers who wish to buy high-end models that are usually expensive due to their advanced features or imported brands from abroad tend to increase product costs thereby deterring potential customers from buying them on account of affordability concerns. Limited availability across various parts of the country can be a challenge as some regions lack proper access or infrastructure necessary to facilitate sales channels effectively resulting in poor distribution networks preventing manufacturers from reaching out to these parts. Low consumer education level coupled with limited awareness regarding safety standards often leads people towards cheaper alternatives that do not adhere well to modern safety regulations thereby posing several risks when it comes to using them, especially near public roads.
The major players operating in Tanzania???s baby pram and stroller industry include Baby Boom Global Limited (BBO), Graco Children???s Products Inc., Kids Kargo Ltd., Gb Snowsport Equipment Ltd., JPMA-JPMA Products Co., LTD., Maclaren Baby UK Ltd., Mamas & Papas Retail Ltd., Mutsy BVBA/SPRL, Valco Baby Americas LLC, and Zeta Group among others. The leading companies are increasingly focusing on product innovation as well as expanding their geographical presence through mergers & acquisitions or joint ventures with local players to gain a competitive advantage over other competitors present in the marketplace.
Covid-19 has led to disruption across various industries globally including the baby prams and strollers sector due closure of physical stores along with regulations imposed by governments around social distancing which have impacted consumer buying behavior drastically during 2020. Moreover, manufacturers have been facing supply chain disturbance caused by a lack of labor workforce due to lockdowns while consumers have shifted preference towards online channels for making purchases thereby impacting overall business operations negatively.
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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