| Product Code: ETC4380626 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Mobile Money Market in Thailand focuses on mobile-based financial services, including digital wallets, mobile banking, and peer-to-peer payment solutions. It enables convenient and secure financial transactions via mobile devices.
The Thailand Mobile Money market is witnessing significant traction, driven by the increasing adoption of mobile payment solutions and the shift towards a cashless economy. Mobile money services enable users to make transactions, pay bills, and transfer funds using their mobile devices. The market growth is fueled by the government initiatives to promote financial inclusion and the convenience offered by mobile money in daily transactions. As Thailand embraces digital financial services, the Mobile Money market is expected to be a transformative force, providing accessible and secure financial solutions to a wide spectrum of users.
Challenges in the Mobile Money market in Thailand revolve around building trust in digital financial services, ensuring the security of transactions, and expanding the acceptance of mobile payments. Overcoming the resistance to change from traditional financial systems and addressing concerns about fraud and cybersecurity are significant hurdles. Educating users and merchants about the benefits of mobile money is an ongoing challenge.
The Mobile Money market in Thailand witnessed notable changes during the COVID-19 pandemic, with increased emphasis on contactless and digital financial transactions. As consumers sought secure and convenient payment methods, the demand for mobile money services surged. The market responded by offering mobile wallet solutions, peer-to-peer transfers, and mobile banking services that facilitate financial inclusion and digital payments. With the growing adoption of mobile money in diverse sectors, including retail and banking, the Mobile Money market in Thailand continues to be a transformative force, reshaping the landscape of financial services and payments.
As digital financial services gain traction in Thailand, the Mobile Money market is becoming increasingly prominent. Key players like TrueMoney and Rabbit LINE Pay are shaping the landscape by offering secure and convenient mobile payment solutions, contributing to the transformation of the country financial ecosystem.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Mobile Money Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Mobile Money Market - Industry Life Cycle |
3.4 Thailand Mobile Money Market - Porter's Five Forces |
3.5 Thailand Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Thailand Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Thailand Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Thailand Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Thailand Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Thailand |
4.2.2 Government initiatives to promote cashless transactions |
4.2.3 Growing adoption of e-commerce and digital payments in Thailand |
4.3 Market Restraints |
4.3.1 Lack of awareness and trust in mobile money services |
4.3.2 Regulatory challenges and compliance requirements |
4.3.3 Limited access to banking services in rural areas |
5 Thailand Mobile Money Market Trends |
6 Thailand Mobile Money Market, By Types |
6.1 Thailand Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Thailand Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 Thailand Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 Thailand Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 Thailand Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Thailand Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Thailand Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Thailand Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Thailand Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Thailand Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Thailand Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Thailand Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Thailand Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Thailand Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Thailand Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Thailand Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Thailand Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Thailand Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Thailand Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Thailand Mobile Money Market Import-Export Trade Statistics |
7.1 Thailand Mobile Money Market Export to Major Countries |
7.2 Thailand Mobile Money Market Imports from Major Countries |
8 Thailand Mobile Money Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile money users |
8.3 Frequency of mobile money transactions |
8.4 Percentage of population with access to mobile money services |
8.5 Customer satisfaction levels with mobile money platforms |
9 Thailand Mobile Money Market - Opportunity Assessment |
9.1 Thailand Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Thailand Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Thailand Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Thailand Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Thailand Mobile Money Market - Competitive Landscape |
10.1 Thailand Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Thailand Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |