Thailand Mobile Money Market (2025-2031) Outlook | Size, Value, Analysis, Forecast, Revenue, Share, Industry, Growth, Trends & Companies

Market Forecast By Transaction mode (Point of Sale (PoS), Mobile Apps, QR codes), By Nature of Payment (Person to Person (P2P), Person to Business (P2B), Business to Person (B2P), Business to Business (B2B)), By Application (Money transfers, Bill Payments, Airtime Transfer and Top-Ups, Travel and Ticketing, Merchandise and Coupons), By Type of Payments (Remote Payments, Proximity Payments) And Competitive Landscape
Product Code: ETC4380626 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Mobile Money Market Synopsis

The Mobile Money Market in Thailand focuses on mobile-based financial services, including digital wallets, mobile banking, and peer-to-peer payment solutions. It enables convenient and secure financial transactions via mobile devices.

Drivers of the Market

The Thailand Mobile Money market is witnessing significant traction, driven by the increasing adoption of mobile payment solutions and the shift towards a cashless economy. Mobile money services enable users to make transactions, pay bills, and transfer funds using their mobile devices. The market growth is fueled by the government initiatives to promote financial inclusion and the convenience offered by mobile money in daily transactions. As Thailand embraces digital financial services, the Mobile Money market is expected to be a transformative force, providing accessible and secure financial solutions to a wide spectrum of users.

Challenges of the Market

Challenges in the Mobile Money market in Thailand revolve around building trust in digital financial services, ensuring the security of transactions, and expanding the acceptance of mobile payments. Overcoming the resistance to change from traditional financial systems and addressing concerns about fraud and cybersecurity are significant hurdles. Educating users and merchants about the benefits of mobile money is an ongoing challenge.

COVID-19 Impact on the Market

The Mobile Money market in Thailand witnessed notable changes during the COVID-19 pandemic, with increased emphasis on contactless and digital financial transactions. As consumers sought secure and convenient payment methods, the demand for mobile money services surged. The market responded by offering mobile wallet solutions, peer-to-peer transfers, and mobile banking services that facilitate financial inclusion and digital payments. With the growing adoption of mobile money in diverse sectors, including retail and banking, the Mobile Money market in Thailand continues to be a transformative force, reshaping the landscape of financial services and payments.

Key Players in the Market

As digital financial services gain traction in Thailand, the Mobile Money market is becoming increasingly prominent. Key players like TrueMoney and Rabbit LINE Pay are shaping the landscape by offering secure and convenient mobile payment solutions, contributing to the transformation of the country financial ecosystem.

Key Highlights of the Report:

  • Thailand Mobile Money Market Outlook
  • Market Size of Thailand Mobile Money Market, 2024
  • Forecast of Thailand Mobile Money Market, 2031
  • Historical Data and Forecast of Thailand Mobile Money Revenues & Volume for the Period 2021-2031
  • Thailand Mobile Money Market Trend Evolution
  • Thailand Mobile Money Market Drivers and Challenges
  • Thailand Mobile Money Price Trends
  • Thailand Mobile Money Porter's Five Forces
  • Thailand Mobile Money Industry Life Cycle
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Transaction mode for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Point of Sale (PoS) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Mobile Apps for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By QR codes for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Nature of Payment for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Person to Person (P2P) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Person to Business (P2B) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Business to Person (B2P) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Business to Business (B2B) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Money transfers for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Bill Payments for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Airtime Transfer and Top-Ups for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Travel and Ticketing for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Merchandise and Coupons for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Type of Payments for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Remote Payments for the Period 2021-2031
  • Historical Data and Forecast of Thailand Mobile Money Market Revenues & Volume By Proximity Payments for the Period 2021-2031
  • Thailand Mobile Money Import Export Trade Statistics
  • Market Opportunity Assessment By Transaction mode
  • Market Opportunity Assessment By Nature of Payment
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Type of Payments
  • Thailand Mobile Money Top Companies Market Share
  • Thailand Mobile Money Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Mobile Money Company Profiles
  • Thailand Mobile Money Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Mobile Money Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Mobile Money Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Mobile Money Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Mobile Money Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Mobile Money Market - Industry Life Cycle

3.4 Thailand Mobile Money Market - Porter's Five Forces

3.5 Thailand Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F

3.6 Thailand Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F

3.7 Thailand Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F

3.8 Thailand Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F

4 Thailand Mobile Money Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Thailand

4.2.2 Government initiatives to promote cashless transactions

4.2.3 Growing adoption of e-commerce and digital payments in Thailand

4.3 Market Restraints

4.3.1 Lack of awareness and trust in mobile money services

4.3.2 Regulatory challenges and compliance requirements

4.3.3 Limited access to banking services in rural areas

5 Thailand Mobile Money Market Trends

6 Thailand Mobile Money Market, By Types

6.1 Thailand Mobile Money Market, By Transaction mode

6.1.1 Overview and Analysis

6.1.2 Thailand Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F

6.1.3 Thailand Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F

6.1.4 Thailand Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F

6.1.5 Thailand Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F

6.2 Thailand Mobile Money Market, By Nature of Payment

6.2.1 Overview and Analysis

6.2.2 Thailand Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F

6.2.3 Thailand Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F

6.2.4 Thailand Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F

6.2.5 Thailand Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F

6.3 Thailand Mobile Money Market, By Application

6.3.1 Overview and Analysis

6.3.2 Thailand Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F

6.3.3 Thailand Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F

6.3.4 Thailand Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F

6.3.5 Thailand Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F

6.3.6 Thailand Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F

6.4 Thailand Mobile Money Market, By Type of Payments

6.4.1 Overview and Analysis

6.4.2 Thailand Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F

6.4.3 Thailand Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F

7 Thailand Mobile Money Market Import-Export Trade Statistics

7.1 Thailand Mobile Money Market Export to Major Countries

7.2 Thailand Mobile Money Market Imports from Major Countries

8 Thailand Mobile Money Market Key Performance Indicators

8.1 Average transaction value per user

8.2 Number of active mobile money users

8.3 Frequency of mobile money transactions

8.4 Percentage of population with access to mobile money services

8.5 Customer satisfaction levels with mobile money platforms

9 Thailand Mobile Money Market - Opportunity Assessment

9.1 Thailand Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F

9.2 Thailand Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F

9.3 Thailand Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F

9.4 Thailand Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F

10 Thailand Mobile Money Market - Competitive Landscape

10.1 Thailand Mobile Money Market Revenue Share, By Companies, 2024

10.2 Thailand Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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