Market Forecast By Types (Pork, Beef, Poultry, Others), By Applications (Pizza, Ready to Eat Food, Meals, Others), By End-users (Supermarkets/hypermarkets, Convenience Stores, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC024345 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
According to 6Wresearch internal database and industry insights, the Thailand Sausages and Dry Sausages Market is projected to expand steadily over the coming years, reflecting a compound annual growth rate (CAGR) of 7.5% during the forecast period (2025-2031).
Report Name | Thailand Sausages and Dry Sausages Market |
Forecast Period | 2025-2031 |
CAGR | 7.5% |
Growing Sector | Foodservice |
The Thailand Sausages and Dry Sausages Market report thoroughly covers the market by types, applications, and end-users. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
Thailand Sausages and Dry Sausages Market is forecast to see significant growth between 2025 and 2031 due to the growing trend and acceptance of processed meat products, increasing urbanization, a changing eating habit of consumers. Convenience food trends, especially within urban and semi-urban households, further encourage sausage consumption, particularly because of the rise of Western eating habits. Sausages are included in many aspects of the tourism and hospitality industry including fast food, breakfast meals, and quick-service restaurants, providing solid growth opportunity for the overall market for sausage and dry sausage products.
Thailand Sausages and Dry Sausages Market is on track for expansion, registering a CAGR of 7.5% during 2025-2031. Some of the main drivers of growth in the market will be aligned with convenience with more modern retail including supermarkets and convenience stores, as well as a growing supply of fresh and premium sausage products featuring unique flavors and healthier versions of sausage. Increasing investments into cold chain logistics and packaging technology will help producers increase the shelf-life and distribution of sausage across Thailand. However, the market faces challenges including volatile prices of raw meat, increased awareness of health risks related to processed meat, and competition from plant-based substitutes.
The Thailand Sausages and Dry Sausages market continues to offer a variety of trends. One of the factors impacting the market is the desire for meals that are made with premium, high-quality cuts of meat and with natural spices and herbs. Sausage popularity revolves around consumer preference for low-fat, high-protein products that contain no artificial preservatives. The growth of e-commerce also has transformed consumer purchasing and is creating access to brands and product with a tech-savvy consumer. One emerging trend shaping the Thailand Sausages and Dry Sausages Market Growth is that regional, traditional "Thai-style" dry sausages are growing in popularity in both domestic and export markets.
The Thailand Sausages and Dry Sausages Industry have abundant investments opportunities in many forms. For instance, premium pork and poultry-based sausages with unique exotic seasonings are experiencing strong growth with Generation Y adults. Dry sausages that satisfy consumers' "snack-on-the-go" requirements provide a strong investment opportunity. Also, there is a good prospect in entering the plant-based product segment with the emergence of plant-based sausages. With an increasing number of consumers pursuing healthier and flexitarian diets, there are growing investment possibilities in value-added fresh and frozen ready meals made from sausages.
Thailand Sausages and Dry Sausages Industry is highly competitive, with both domestic and international brands operating actively. Key players include Betagro Group, CP Foods, Thai-German Meat Product Co., Ltd., and S&P Syndicate, which dominate the mainstream market with wide product portfolios and established retail presence. International brands such as Johnsonville and Oscar Mayer are also capturing the premium sausage segment.
According to Thai government data, various initiatives and regulations are ensuring the quality, safety, and sustainability of the sausages market. The Thai FDA enforces strict food safety standards and labeling requirements under the Food Act B.E. 2522 to regulate meat processing and packaged products. Moreover, the Ministry of Agriculture and Cooperatives is encouraging livestock farmers to adopt hygienic practices to ensure high-quality raw meat supply. Additionally, Thailand is promoting “Thailand Kitchen of the World” policy, which indirectly supports sausage and processed meat exports by enhancing global standards of Thai food products.
The future of the Thailand Sausages and Dry Sausages Industry looks promising, with rising demand for healthier and innovative sausage varieties. Over the years, advancements in food processing technologies, flavor innovation, and packaging solutions will shape the market growth. The increasing popularity of fusion cuisines, combined with Thailand’s strong hospitality and tourism industry, will further drive consumption.
The report offers a comprehensive study of the subsequent market segments and their leading categories:
According to Parth, Senior Research Analyst, 6Wresearch, Pork-based sausages are expected to dominate the Thailand Sausages and Dry Sausages Market Share. Pork sausages remain a staple in Thai cuisine, frequently used in breakfast meals, snacks, and regional dry sausage preparations.
Pizza is projected to dominate the applications segment in the Thailand Sausages and Dry Sausages Market. Sausages, especially pork and poultry variants, are commonly used as toppings in both international fast-food chains and local pizza outlets.
Supermarkets/Hypermarkets are projected to dominate the end-user segment of the Thailand Sausages and Dry Sausages Market. The modern retail sector in Thailand provides consumers with access to a wide variety of sausage products, along with promotional offers and discounts.
The market report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Sausages and Dry Sausages Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Sausages and Dry Sausages Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Sausages and Dry Sausages Market - Industry Life Cycle |
3.4 Thailand Sausages and Dry Sausages Market - Porter's Five Forces |
3.5 Thailand Sausages and Dry Sausages Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.6 Thailand Sausages and Dry Sausages Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 Thailand Sausages and Dry Sausages Market Revenues & Volume Share, By End-users, 2021 & 2031F |
4 Thailand Sausages and Dry Sausages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Sausages and Dry Sausages Market Trends |
6 Thailand Sausages and Dry Sausages Market, By Types |
6.1 Thailand Sausages and Dry Sausages Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Types, 2021-2031F |
6.1.3 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Pork, 2021-2031F |
6.1.4 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Beef, 2021-2031F |
6.1.5 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Poultry, 2021-2031F |
6.1.6 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Sausages and Dry Sausages Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Pizza, 2021-2031F |
6.2.3 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Ready to Eat Food, 2021-2031F |
6.2.4 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Meals, 2021-2031F |
6.2.5 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Sausages and Dry Sausages Market, By End-users |
6.3.1 Overview and Analysis |
6.3.2 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F |
6.3.3 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.3.5 Thailand Sausages and Dry Sausages Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Sausages and Dry Sausages Market Import-Export Trade Statistics |
7.1 Thailand Sausages and Dry Sausages Market Export to Major Countries |
7.2 Thailand Sausages and Dry Sausages Market Imports from Major Countries |
8 Thailand Sausages and Dry Sausages Market Key Performance Indicators |
9 Thailand Sausages and Dry Sausages Market - Opportunity Assessment |
9.1 Thailand Sausages and Dry Sausages Market Opportunity Assessment, By Types, 2021 & 2031F |
9.2 Thailand Sausages and Dry Sausages Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 Thailand Sausages and Dry Sausages Market Opportunity Assessment, By End-users, 2021 & 2031F |
10 Thailand Sausages and Dry Sausages Market - Competitive Landscape |
10.1 Thailand Sausages and Dry Sausages Market Revenue Share, By Companies, 2024 |
10.2 Thailand Sausages and Dry Sausages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |