Product Code: ETC179879 | Publication Date: Jan 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
United Arab Emirates (UAE) Couscous market currently, in 2023, has witnessed an HHI of 3173, Which has increased slightly as compared to the HHI of 2811 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The United Arab Emirates (UAE) couscous market has gained substantial traction in recent years, reflecting changing consumer preferences and a growing interest in diverse and healthy food options. Couscous, a traditional North African dish made from crushed durum wheat semolina, has found its place in the UAE culinary landscape due to its versatility and nutritional benefits. The market`s expansion is also influenced by the UAE multicultural population, where couscous appeals to a range of tastes and preferences.
Several drivers contribute to the growth of the UAE couscous market. Firstly, the rising trend towards healthier eating habits and the pursuit of balanced diets have driven the demand for nutritious alternatives like couscous. It is considered a healthier substitute for traditional carbohydrate sources due to its lower glycemic index and higher fiber content. Additionally, the UAE diverse population exposes consumers to various global cuisines, further fostering an appetite for couscous and other international foods. The convenience factor associated with couscous, as it can be easily prepared, also propels its popularity.
Despite its growth potential, the UAE couscous market faces certain challenges. One significant challenge is the competition from other convenience food options in the market. Instant and ready-to-eat meals are popular among busy urban consumers, which can affect the demand for couscous as a cooking ingredient. Moreover, ensuring the availability of high-quality couscous products and maintaining consistent standards can be challenging, particularly with imported products, which might be susceptible to supply chain disruptions and quality control issues.
The Covid-19 pandemic has brought about notable shifts in consumer behavior, impacting the UAE couscous market. With restrictions on dining out and increased emphasis on home cooking, there has been a surge in demand for pantry staples, including couscous. Consumers` focus on healthier eating and the versatility of couscous as a base for various dishes have contributed to its sustained demand during the pandemic. The rise of e-commerce platforms and online grocery delivery services also facilitated the accessibility of couscous to consumers during lockdowns.
Some notable names in the market include Desert Farms, Al Ain Farms, Emirates Lighthouse General Trading, and Oasis Pure Foods. These companies offer a range of couscous variants and cater to the diverse preferences of UAE consumers. Their efforts in promoting couscous as a nutritious and versatile food option have been instrumental in driving the market`s growth.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Couscous Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Couscous Market Revenues & Volume, 2020 & 2030F |
3.3 United Arab Emirates (UAE) Couscous Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Couscous Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Couscous Market Revenues & Volume Share, By Thickness, 2020 & 2030F |
3.6 United Arab Emirates (UAE) Couscous Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 United Arab Emirates (UAE) Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in the UAE leading to a growing demand for healthier food options like couscous. |
4.2.2 Rising disposable income and changing lifestyles driving the demand for convenient and quick meal solutions like couscous. |
4.2.3 Growing awareness about the culinary diversity and versatility of couscous among the population in the UAE. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity with couscous among some segments of the UAE population, hindering market growth. |
4.3.2 Competition from other traditional and popular food options in the UAE market. |
4.3.3 Fluctuations in raw material prices impacting the cost of production and pricing of couscous products. |
5 United Arab Emirates (UAE) Couscous Market Trends |
6 United Arab Emirates (UAE) Couscous Market, By Types |
6.1 United Arab Emirates (UAE) Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Thickness, 2020-2030F |
6.1.3 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Fine Couscous, 2020-2030F |
6.1.4 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Medium Couscous, 2020-2030F |
6.1.5 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Thick Couscous, 2020-2030F |
6.2 United Arab Emirates (UAE) Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2020-2030F |
6.2.3 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Independent Retailers, 2020-2030F |
6.2.4 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Convenience Stores, 2020-2030F |
6.2.5 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Speciality Stores, 2020-2030F |
6.2.6 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Online, 2020-2030F |
6.2.7 United Arab Emirates (UAE) Couscous Market Revenues & Volume, By Others, 2020-2030F |
7 United Arab Emirates (UAE) Couscous Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Couscous Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Couscous Market Imports from Major Countries |
8 United Arab Emirates (UAE) Couscous Market Key Performance Indicators |
8.1 Consumer engagement with couscous-related content on social media platforms. |
8.2 Number of new product launches and innovations in the couscous market in the UAE. |
8.3 Participation and attendance in couscous-themed events or festivals in the UAE. |
8.4 Number of couscous recipes featured in popular cooking shows or magazines in the UAE. |
8.5 Adoption rate of couscous in traditional UAE cuisine or restaurant menus. |
9 United Arab Emirates (UAE) Couscous Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Couscous Market Opportunity Assessment, By Thickness, 2020 & 2030F |
9.2 United Arab Emirates (UAE) Couscous Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 United Arab Emirates (UAE) Couscous Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Couscous Market Revenue Share, By Companies, 2023 |
10.2 United Arab Emirates (UAE) Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |