| Product Code: ETC213652 | Publication Date: May 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The United Arab Emirates Sleepwear Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate starts at 10.29% in 2025 and reaches 10.54% by 2029.

The UAE sleepwear market is a segment within the apparel industry that has witnessed notable growth in recent years. This can be attributed to changing lifestyles, a greater emphasis on comfort and leisurewear, and an increasing awareness of the importance of quality sleep. The market encompasses a diverse range of products including pajama sets, nightgowns, loungewear, and robes, catering to various age groups and preferences. Factors such as the availability of a wide range of fabrics, innovative designs, and the influence of global sleepwear trends contribute to the market`s dynamism. Additionally, the emergence of specialized sleepwear brands and the integration of e-commerce platforms have further bolstered accessibility and consumer choice.
The UAE sleepwear market is growing steadily as consumers prioritize comfort and relaxation in their clothing choices. The increasing awareness of the importance of sleep hygiene is driving the demand for comfortable sleepwear options. Trends such as loungewear and sustainable sleepwear are also impacting market dynamics.
In the UAE Sleepwear Market, cultural sensitivities regarding modesty influence design choices, presenting a unique challenge. Balancing comfort with appropriate styles is essential. The market is also highly competitive, with both local and international brands vying for market share. Fluctuating consumer preferences and the influence of global fashion trends require agile business strategies. Navigating import regulations, especially for specialized fabrics, adds an additional layer of complexity for market participants.
The UAE Sleepwear market faced unique challenges during the COVID-19 pandemic. While the initial disruption saw a decline in demand as consumers focused on loungewear, sleepwear rebounded as people sought comfort and relaxation at home. Brands that emphasized comfort, quality, and sustainable materials thrived. E-commerce and virtual shopping experiences gained traction, allowing consumers to explore sleepwear options from the safety of their homes. The pandemic emphasized the importance of adaptability and the role of sleepwear in enhancing overall well-being and comfort during challenging times.
In the sleepwear segment, companies like Victoria`s Secret, La Senza, Marks & Spencer, Boux Avenue, and Oysho have established a strong presence. They offer a wide array of sleepwear, loungewear, and intimates to meet the comfort and style preferences of consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Sleepwear Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Sleepwear Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Sleepwear Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United Arab Emirates (UAE) Sleepwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in the UAE leading to higher spending on apparel including sleepwear |
4.2.2 Growing awareness about the importance of quality sleep leading to higher demand for comfortable sleepwear |
4.2.3 Influence of Western fashion trends and increasing adoption of loungewear as a fashion statement in the UAE |
4.3 Market Restraints |
4.3.1 Seasonality factors affecting demand for sleepwear in the UAE, such as hot summers reducing the need for heavy sleepwear |
4.3.2 Competition from international brands and online retailers impacting the market share of local sleepwear manufacturers |
5 United Arab Emirates (UAE) Sleepwear Market Trends |
6 United Arab Emirates (UAE) Sleepwear Market, By Types |
6.1 United Arab Emirates (UAE) Sleepwear Market, By End-user |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By End-user, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Men, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Women, 2021-2031F |
6.1.5 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Kids, 2021-2031F |
6.2 United Arab Emirates (UAE) Sleepwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Discount Stores, 2021-2031F |
6.2.5 United Arab Emirates (UAE) Sleepwear Market Revenues & Volume, By Others, 2021-2031F |
7 United Arab Emirates (UAE) Sleepwear Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Sleepwear Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Sleepwear Market Imports from Major Countries |
8 United Arab Emirates (UAE) Sleepwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of sleepwear products in the UAE market |
8.2 Online engagement metrics such as website traffic, social media interactions, and online reviews for sleepwear brands in the UAE |
8.3 Consumer sentiment analysis through surveys or focus groups to gauge preferences and trends in the sleepwear market in the UAE |
8.4 Number of new product launches or collaborations in the sleepwear segment in the UAE |
8.5 Sustainability metrics such as use of eco-friendly materials, recycling initiatives, and carbon footprint reduction efforts by sleepwear brands in the UAE |
9 United Arab Emirates (UAE) Sleepwear Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Sleepwear Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Sleepwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United Arab Emirates (UAE) Sleepwear Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Sleepwear Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Sleepwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |