| Product Code: ETC4513982 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In 2024, the United States continued to see significant automotive NVH materials import shipments from key countries such as Mexico, China, South Korea, Taiwan, and India. The market remained relatively competitive with low concentration indicated by the Herfindahl-Hirschman Index (HHI). Despite a slight decline in growth rate from 2023 to 2024, the compound annual growth rate (CAGR) over the period 2020-2024 was a robust 7.02%, reflecting sustained demand for NVH materials in the US automotive sector.

The United States Automotive NVH (Noise, Vibration, and Harshness) Materials Market is experiencing steady growth driven by factors such as increasing demand for vehicles, advancements in automotive technology, and rising focus on improving passenger comfort. The market comprises various materials like rubber, foam, and fibers that are utilized to reduce noise and vibrations in vehicles, thereby enhancing the overall driving experience. Key players in the US market include 3M Company, BASF SE, and Sumitomo Riko Company Limited, among others, who are continuously innovating to develop lightweight, cost-effective NVH materials that meet stringent automotive standards. With a strong automotive manufacturing base and a growing trend towards electric vehicles, the US Automotive NVH Materials Market is expected to witness further expansion in the coming years.
The US Automotive NVH (Noise, Vibration, and Harshness) Materials Market is witnessing several key trends and opportunities. The growing demand for lighter vehicles with improved fuel efficiency is driving the adoption of advanced NVH materials that help reduce noise and vibrations while maintaining structural integrity. Additionally, the increasing focus on enhancing passenger comfort and safety is fueling the demand for innovative NVH solutions in the automotive sector. Opportunities lie in the development of eco-friendly and sustainable NVH materials to align with stringent environmental regulations and consumer preferences for greener technologies. Moreover, the integration of advanced technologies such as acoustic insulation and damping materials in electric and autonomous vehicles presents a promising avenue for market growth in the US automotive NVH materials sector.
In the US Automotive NVH Materials Market, challenges include the need for continuous innovation to meet stringent regulatory requirements for noise, vibration, and harshness (NVH) reduction while also ensuring cost-effectiveness. Additionally, the market faces increasing competition from alternative materials and technologies that offer NVH solutions, requiring companies to stay ahead of the curve in terms of product development and performance. Economic uncertainties, fluctuating raw material prices, and supply chain disruptions also pose challenges for market players in maintaining steady production and meeting customer demands. Furthermore, the rapid pace of technological advancements and changing consumer preferences necessitate constant adaptation and investment in research and development to remain competitive in the dynamic automotive NVH materials landscape.
The United States Automotive NVH (Noise, Vibration, and Harshness) Materials Market is primarily driven by the increasing demand for enhanced driving comfort and noise reduction in vehicles. Automakers are focusing on improving the overall driving experience by incorporating advanced NVH materials that help in reducing noise levels and vibrations inside the vehicle cabin. Additionally, stringent regulations regarding noise pollution and emissions are pushing automotive manufacturers to invest in innovative NVH materials to meet compliance standards. The rising trend of electric vehicles (EVs) and the shift towards lightweight materials in vehicle construction are also contributing to the growth of the Automotive NVH Materials Market in the US as these materials are essential for improving acoustic performance and reducing vibrations in electric powertrains.
The US government has implemented various policies and regulations that impact the Automotive NVH (Noise, Vibration, and Harshness) Materials Market. These include fuel economy standards set by the Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) that push automakers to produce lighter vehicles using advanced materials to improve efficiency and reduce emissions. Additionally, the US Department of Transportation (DOT) has regulations on vehicle safety and emissions control, which influence the use of NVH materials in automotive manufacturing. The government`s focus on reducing greenhouse gas emissions and promoting sustainable transportation solutions also drives innovation in NVH materials to meet environmental standards and consumer demands for quieter and more comfortable vehicles.
The United States Automotive NVH (Noise, Vibration, and Harshness) Materials Market is expected to witness steady growth in the coming years due to the increasing focus on vehicle comfort and noise reduction. As automotive manufacturers strive to enhance the driving experience and meet strict regulatory standards, the demand for advanced NVH materials is projected to rise. Key trends driving market growth include the adoption of lightweight materials to improve fuel efficiency, integration of electric and hybrid vehicles that require soundproofing solutions, and advancements in material technology offering superior noise and vibration dampening properties. Additionally, the market is likely to benefit from the growing consumer preference for quieter and more refined vehicles. Overall, the US Automotive NVH Materials Market is poised for expansion as automakers prioritize NVH performance in their vehicle design and manufacturing processes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Automotive NVH Materials Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Automotive NVH Materials Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Automotive NVH Materials Market - Industry Life Cycle |
3.4 United States (US) Automotive NVH Materials Market - Porter's Five Forces |
3.5 United States (US) Automotive NVH Materials Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 United States (US) Automotive NVH Materials Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.7 United States (US) Automotive NVH Materials Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Automotive NVH Materials Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for lightweight materials in the automotive industry to improve fuel efficiency and reduce emissions |
4.2.2 Growing focus on enhancing passenger comfort and reducing noise, vibration, and harshness (NVH) levels in vehicles |
4.2.3 Stringent regulations regarding noise pollution and emissions driving the adoption of NVH materials in vehicles |
4.3 Market Restraints |
4.3.1 High cost associated with advanced NVH materials impacting adoption rates |
4.3.2 Fluctuating raw material prices affecting the profitability of NVH material manufacturers |
5 United States (US) Automotive NVH Materials Market Trends |
6 United States (US) Automotive NVH Materials Market, By Types |
6.1 United States (US) Automotive NVH Materials Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Automotive NVH Materials Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 United States (US) Automotive NVH Materials Market Revenues & Volume, By Thermoplastic Polymer, 2021 - 2031F |
6.1.4 United States (US) Automotive NVH Materials Market Revenues & Volume, By Engineering Resin, 2021 - 2031F |
6.2 United States (US) Automotive NVH Materials Market, By Vehicle Type |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Automotive NVH Materials Market Revenues & Volume, By Passenger Cars, 2021 - 2031F |
6.2.3 United States (US) Automotive NVH Materials Market Revenues & Volume, By Light Commercial Vehicles, 2021 - 2031F |
6.2.4 United States (US) Automotive NVH Materials Market Revenues & Volume, By Heavy Commercial Vehicles, 2021 - 2031F |
6.3 United States (US) Automotive NVH Materials Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Automotive NVH Materials Market Revenues & Volume, By Absorption, 2021 - 2031F |
6.3.3 United States (US) Automotive NVH Materials Market Revenues & Volume, By Insulation, 2021 - 2031F |
7 United States (US) Automotive NVH Materials Market Import-Export Trade Statistics |
7.1 United States (US) Automotive NVH Materials Market Export to Major Countries |
7.2 United States (US) Automotive NVH Materials Market Imports from Major Countries |
8 United States (US) Automotive NVH Materials Market Key Performance Indicators |
8.1 Weight reduction achieved through the use of NVH materials in vehicles |
8.2 Reduction in noise levels inside vehicles due to the application of NVH materials |
8.3 Number of automotive manufacturers adopting advanced NVH materials in their vehicle models |
9 United States (US) Automotive NVH Materials Market - Opportunity Assessment |
9.1 United States (US) Automotive NVH Materials Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 United States (US) Automotive NVH Materials Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.3 United States (US) Automotive NVH Materials Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Automotive NVH Materials Market - Competitive Landscape |
10.1 United States (US) Automotive NVH Materials Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Automotive NVH Materials Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |