| Product Code: ETC4402171 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Business Analytics market in Vietnam is experiencing robust growth as organizations recognize the need to derive actionable insights from their data. Businesses are adopting analytics solutions to enhance decision-making processes, optimize operations, and drive innovation. The market is characterized by a diverse range of analytics applications, including descriptive, diagnostic, predictive, and prescriptive analytics, catering to the evolving needs of businesses in different industries. As Vietnam`s business landscape continues to evolve, the demand for advanced analytics capabilities is expected to further fuel the growth of the business analytics market.
The Vietnam Business Analytics Market is witnessing robust growth due to several driving factors. First and foremost, businesses in Vietnam are increasingly recognizing the importance of data-driven decision-making. As companies strive to remain competitive in a dynamic market, they are turning to business analytics to gain insights into their operations, customer behavior, and market trends. This has led to a surge in demand for business analytics solutions and services. Furthermore, the government`s emphasis on digital transformation and the adoption of Industry 4.0 principles is pushing organizations to invest in analytics tools to enhance operational efficiency and productivity. Moreover, the proliferation of big data and IoT (Internet of Things) devices is generating vast amounts of data that require sophisticated analytics solutions to derive meaningful insights.
The business analytics market in Vietnam is hindered by challenges in data governance and management. Many businesses struggle with data quality, which impacts the accuracy of analytical insights. Data security and privacy regulations require businesses to invest in robust security measures. Additionally, the shortage of data analytics talent and the need for cultural shifts towards data-driven decision-making pose challenges to adoption.
The COVID-19 pandemic has underscored the critical role of business analytics in helping organizations adapt to rapidly changing market dynamics. The Business Analytics Market in Vietnam has experienced a surge in demand as companies seek to leverage data-driven insights for strategic decision-making. The pandemic has brought about disruptions in supply chains, shifts in consumer behavior, and increased market volatility, making it imperative for businesses to have a comprehensive understanding of their data. Business analytics solutions have played a crucial role in enabling organizations to identify trends, mitigate risks, and capitalize on new opportunities, driving the adoption of business analytics in the Vietnamese business ecosystem.
In the dynamic landscape of Vietnam`s Business Analytics market, several key players have emerged to contribute significantly to the industry`s growth. Companies such as FPT Information System Corporation, SAS Institute Inc., and IBM Corporation have been at the forefront. FPT Information System Corporation, with its extensive experience in providing comprehensive business intelligence solutions, has played a pivotal role in shaping the analytics landscape in Vietnam. SAS Institute Inc. is another notable player, renowned for its advanced analytics and business intelligence offerings. IBM Corporation, with its global expertise, has been a key contributor to the adoption of analytics solutions in various industries within Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Business Analytics Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Business Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Business Analytics Market - Industry Life Cycle |
3.4 Vietnam Business Analytics Market - Porter's Five Forces |
3.5 Vietnam Business Analytics Market Revenues & Volume Share, By Software, 2021 & 2031F |
3.6 Vietnam Business Analytics Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.7 Vietnam Business Analytics Market Revenues & Volume Share, By User Type, 2021 & 2031F |
3.8 Vietnam Business Analytics Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Vietnam Business Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Business Analytics Market Trends |
6 Vietnam Business Analytics Market, By Types |
6.1 Vietnam Business Analytics Market, By Software |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Business Analytics Market Revenues & Volume, By Software, 2021-2031F |
6.1.3 Vietnam Business Analytics Market Revenues & Volume, By Query, Reporting and Analysis Tools, 2021-2031F |
6.1.4 Vietnam Business Analytics Market Revenues & Volume, By Advanced and Predictive Analytics, 2021-2031F |
6.1.5 Vietnam Business Analytics Market Revenues & Volume, By Location Intelligence, 2021-2031F |
6.1.6 Vietnam Business Analytics Market Revenues & Volume, By Content Analytics, 2021-2031F |
6.1.7 Vietnam Business Analytics Market Revenues & Volume, By Data Warehousing Platform, 2021-2031F |
6.1.8 Vietnam Business Analytics Market Revenues & Volume, By Enterprise Performance Management, 2021-2031F |
6.2 Vietnam Business Analytics Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Business Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.2.3 Vietnam Business Analytics Market Revenues & Volume, By On-Premises, 2021-2031F |
6.3 Vietnam Business Analytics Market, By User Type |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Business Analytics Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.3.3 Vietnam Business Analytics Market Revenues & Volume, By SMBs, 2021-2031F |
6.4 Vietnam Business Analytics Market, By Vertical |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Business Analytics Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.4.3 Vietnam Business Analytics Market Revenues & Volume, By Energy and power, 2021-2031F |
6.4.4 Vietnam Business Analytics Market Revenues & Volume, By Education, 2021-2031F |
6.4.5 Vietnam Business Analytics Market Revenues & Volume, By Government, 2021-2031F |
6.4.6 Vietnam Business Analytics Market Revenues & Volume, By Retail, 2021-2031F |
6.4.7 Vietnam Business Analytics Market Revenues & Volume, By Healthcare, 2021-2031F |
6.4.8 Vietnam Business Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.4.9 Vietnam Business Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
7 Vietnam Business Analytics Market Import-Export Trade Statistics |
7.1 Vietnam Business Analytics Market Export to Major Countries |
7.2 Vietnam Business Analytics Market Imports from Major Countries |
8 Vietnam Business Analytics Market Key Performance Indicators |
9 Vietnam Business Analytics Market - Opportunity Assessment |
9.1 Vietnam Business Analytics Market Opportunity Assessment, By Software, 2021 & 2031F |
9.2 Vietnam Business Analytics Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.3 Vietnam Business Analytics Market Opportunity Assessment, By User Type, 2021 & 2031F |
9.4 Vietnam Business Analytics Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Vietnam Business Analytics Market - Competitive Landscape |
10.1 Vietnam Business Analytics Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Business Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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