Vietnam E-cigarette Market (2026-2032) | Growth, Trends, Share, Analysis, Revenue, Forecast, Value, Outlook, Companies, Size & Industry

Market Forecast By Device Type (Modular/re-chargeable e-cigarette and Disposable e-cigarette), By Demography (Gender (Male and Female), Age Group (14-19 years, 20-39 years, 40-59 years and 60 years & above)), By Distribution (Online and Offline) and Competitive Landscape

Product Code: ETC003551 Publication Date: Aug 2020 Updated Date: Dec 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam E-cigarette Market Highlights

Report Name Vietnam E-cigarette Market
Forecast period 2026-2032
CAGR 2.3%
Growing Sector Retail

Vietnam E-cigarette Market Synopsis

Vietnam E-cigarette Market is anticipated to register sound revenues growth in the upcoming six years on the back of legal advisory towards the consumption of vape in public places which has encouraged the smoking of e-cigarettes in public places and amongst the Vietnamese population. However, with all this, still the authorities in the country are focusing on controlling the tobacco consumption keeping in mind the health and safety concerns of its population which is leading to a slow reduction in the percentage of smokers in the country. By the initiation of programs and campaigns to boost the eradication of e-cigarettes amongst the young Vietnamese population which may contribute towards a slow growth of the Vietnam e-cigarette market in the coming years. 

According to 6Wresearch internal database and industry insights, the Vietnam E-cigarette Market is expected to grow at a CAGR of 2.3% during the forecast period (2026-2032). The Vietnam E-cigarette market is expected to experience a slowdown due to supply chain disruptions and temporary production halts. Furthermore, operational challenges during the nationwide lockdown have likely reduced sales revenue for several leading e-cigarette brands, contributing to sluggish market growth in the near term. Although the need for eye protection has increased due to airborne viruses, the resulting rise in demand for sunglasses does not directly influence or support the growth of the Vietnam E-cigarette market.

On the basis of gender, women smokers domain are expected to dominate the overall market revenues in the coming years on the back of a rising number of females in the corporate workplace and overwork stress is leading to increased women participation in smoking, e-cigarettes being a safe option with less nicotine is taking away the interest of many female smokers which is further, encouraging the sales of the product and is anticipated to contribute towards the sound growth of the Vietnam e-cigarette market in the foreseeable future.

The Vietnam E-cigarette report thoroughly covers the market by End-user, Product, and by Distribution Channels. Vietnam E-cigarette outlook report provides an unbiased and detailed analysis of the on-going Vietnam E-cigarette trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam E-cigarette Market is expected to register sound growth in the upcoming six years on the back of rising preference of teenagers towards fruit and candy-flavored e-cigarettes which tend to provide a more lucrative smoking experience as compared to the conventional clove cigarettes. Further, e-cigarettes been an innovative and new product launch is taking over the sight of many regular smokers and is becoming famous amongst the country’s population and is anticipated to witness profound market growth throughout the forecast period 2026-32F. Additionally, an increase in the sales of e-cigarettes through hypermarket distribution channels along with aggressive promotion of the product is encouraging the sales of e-cigarettes in the country. 

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2022 to 2025.
  • Base Year: 2025
  • Forecast Data until 2032.
  • Key Performance Indicators Impacting the market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Vietnam E-cigarette Market Overview
  • Vietnam E-cigarette Market Outlook
  • Vietnam E-cigarette Market Forecast
  • Vietnam E-cigarette Market Size and Vietnam E-cigarette Market Forecast until 2032
  • Vietnam E-cigarette Market Share, By End-user
  • Vietnam E-cigarette Market Share, By Product
  • Vietnam E-cigarette Market Share, By Distribution Channels
  • Vietnam E-cigarette Market Share, By Region
  • Historical Data of Vietnam E-cigarette Market Revenues and Volume for the period, 2022-2032
  • Market size and Forecast of Vietnam E-cigarette Market Revenues and Volume until 2032
  • Historical Data of Vietnam E-cigarette Market Revenues and Volume, By End-user, for the Period 2022-2032
  • Market size and Forecast of Vietnam E-cigarette Market Revenues and Volume, By End-user, until 2032
  • Historical Data of Vietnam E-cigarette Market Revenues and Volume, By Product, for the Period 2022-2032
  • Market size and Forecast of Vietnam E-cigarette Market Revenues and Volume, By Product, until 2032
  • Historical Data of Vietnam E-cigarette Market Revenues and Volume, By Distribution Channels, for the Period 2022-2032
  • Market size and Forecast of Vietnam E-cigarette Market Revenues and Volume, By Distribution Channels, until 2032
  • Historical Data of Vietnam E-cigarette Market Revenues and Volume, By Region, for the Period 2022-2032
  • Market size and Forecast of Vietnam E-cigarette Market Revenues and Volume, By Region, until 2032
  • Vietnam E-cigarette Market Drivers and Restraints
  • Vietnam E-cigarette Market Trends and Industry Life Cycle
  • Porter’s Five Force Analysis
  • Vietnam E-cigarette Market Opportunity Assessment
  • Vietnam E-cigarette Market Revenue Share, By Company
  • Vietnam E-cigarette Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Market Covered:

TheVietnam E-Cigarette Marketreport provides a detailed analysis of the following market segments:

By Device Type

  • Modular/Re-chargeable E-cigarettes
  • Disposable e-cigarettes

By Demography

  • Gender
    • Male
    • Female
  • Age Group
    • 14-19 years
    • 20-39 years
    • 40-59 years
    • 60 & above years

By Sales Channel

  • Online
  • Offline

Vietnam E-Cigarette Market (2026-2032): FAQs

The Vietnam E-Cigarette Market is expected to grow at a CAGR of approximately 2.3% during the forecast period (2026-2032).
Growth drivers include increasing awareness of health risks associated with traditional smoking, and regulatory changes encouraging alternatives to tobacco.
Challenges include regulatory uncertainty and competition from traditional tobacco products.
Key trends include innovation in e-cigarette flavors and a growing shift toward using e-cigarettes as a smoking cessation aid.
6Wresearch actively monitors the Vietnam E-cigarette Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam E-cigarette Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of The Report
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Global E-Cigarette Market Overview
3.1. Global E-Cigarette Market Revenues & Volume, 2022-2032F
3.2. Global E-Cigarette Market Revenue Share, By Regions, 2022 & 2032F
4. Vietnam E-Cigarette Market Overview
4.1. Vietnam Country Indicators
4.2. Vietnam E-Cigarette Market Revenues & Volume, 2022-2032F
4.3. Vietnam E-Cigarette Market Industry Life Cycle
4.4. Vietnam E-Cigarette Market Ecosystem and Value Chain Analysis
4.5. Vietnam E-Cigarette Market Porter’s Five Forces Model
4.6. Vietnam E-Cigarette Market Revenue Share, By Device Types, 2022 & 2032F
4.7. Vietnam E-Cigarette Market Revenue Share, By Gender, 2022-2032F
4.8. Vietnam E-Cigarette Market Revenue Share, By Distribution, 2022-2032F
4.9. Vietnam E-Cigarette Market Revenue Share, By Age Groups, 2022-2032F
5. Vietnam E-Cigarette Market Dynamics
5.1. Impact Analysis
5.2. Market Drivers
5.2.1 Increasing awareness about the harmful effects of traditional smoking
5.2.2 Growing adoption of e-cigarettes as a smoking cessation aid
5.2.3 Rising disposable income leading to higher spending on recreational products
5.3. Market Restraints
5.3.1 Lack of clear regulations and ambiguous legal status of e-cigarettes in Vietnam
5.3.2 Concerns about the safety and long-term health impacts of e-cigarette use
5.3.3 Competition from traditional tobacco products and other smoking cessation methods
6. Vietnam E-Cigarette Market Trends
7. Vietnam E-Cigarette Market Overview, By Device Type
7.1. Vietnam Disposable E-Cigarette Market Revenues & Volume, 2022-2032F
7.2. Vietnam Rechargeable/Modular E-Cigarette Market Revenues & Volume, 2022-2032F
8. Vietnam E-Cigarette Market Overview, By Gender
8.1. Vietnam E-Cigarette Market Revenues, By Gender, 2022-2032F
8.2. Vietnam E-Cigarette Market Revenue Share, By Gender, 2022-2032F
9. Vietnam E-Cigarette Market Overview, By Distribution
9.1. Vietnam E-Cigarette Market Revenues, By Distribution, 2022-2032F
9.2. Vietnam E-Cigarette Market Revenue Share, By Distribution, 2022-2032F
10. Vietnam E-Cigarette Market Overview, By Age Group
10.1. Vietnam E-Cigarette Market Revenues, By Age Group, 2022-2032F
10.2. Vietnam E-Cigarette Market Revenue Share, By Age Group, 2022-2032F
11. Vietnam E-Cigarette Market Regulations
12. Vietnam E-Cigarette Market Opportunity Assessment
12.1. Vietnam E-Cigarette Market Opportunity Matrix, By Device Types, 2022-2032F
12.2. Vietnam E-Cigarette Market Opportunity Matrix, By Gender, 2022-2032F
12.3. Vietnam E-Cigarette Market Opportunity Matrix, By Distribution, 2022-2032F
12.4. Vietnam E-Cigarette Market Opportunity Matrix, By Age Group, 2022-2032F
13. Vietnam E-Cigarette Market, Competitive Landscape
13.1. Vietnam E-Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters
13.2. Vietnam E-Cigarette Market Revenue Share, By Company, 2025
14. Company Profiles
15. Strategic Recommendations
16. Disclaimer
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