| Product Code: ETC230010 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Vietnam Games and Puzzles Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 12.65% in 2028, following an initial rate of 10.95%, before easing to 11.40% at the end of the period.

By 2027, Vietnam's Games and Puzzles market is forecasted to achieve a high growth rate of 12.65%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

The games and puzzles market in Vietnam provides a diverse range of board games, card games, and puzzles for recreational and educational purposes. Games and puzzles are popular indoor activities for families, friends, and individuals. They offer entertainment, cognitive challenges, and social interaction. The market caters to diverse preferences and age groups, fostering leisure and learning experiences in Vietnam.
The growth of the Vietnam games and puzzles market is driven by the demand for interactive and educational entertainment, the preference for board games and brain teasers, and the focus on family bonding activities. Games and puzzles encompass a variety of board games, card games, and brain-teasing puzzles that provide entertainment and cognitive development. The market benefits from the emphasis on family-oriented leisure, the appeal of strategy and skill-based games, and the availability of diverse game options. Manufacturers produce games and puzzles suitable for various age groups and preferences, promoting social interaction and mental engagement, contributing to the market`s expansion.
The Vietnam games and puzzles market confronts challenges related to competition, changing consumer preferences, and the digitalization of entertainment. Traditional games and puzzles remain popular, but competition among manufacturers is high, and consumers have diverse preferences for game types. Moreover, the digitalization of entertainment poses a challenge as consumers increasingly turn to digital gaming platforms. Manufacturers must innovate by offering unique game and puzzle designs while embracing digital technology to stay relevant.
The Vietnam games and puzzles market experienced shifts in consumer behavior and entertainment preferences during the COVID-19 pandemic. With people spending more time at home, there was a surge in demand for games and puzzles as indoor recreational activities. Manufacturers adapted by offering a variety of games and puzzle options and emphasizing family entertainment. Online sales channels gained prominence as consumers sought convenient and engaging forms of leisure. Despite shifts in demand, the market remained dynamic and adjusted to meet the evolving preferences of consumers during the pandemic.
Key players in the Vietnam games and puzzles market include domestic retailers of games and puzzles and international toy and entertainment companies. Domestic retailers like Nguyen Kim Trading Joint Stock Company provide a wide selection of games and puzzles to entertain and challenge consumers in Vietnam. Additionally, international toy companies like Hasbro and Ravensburger offer a diverse range of games and puzzles in the Vietnamese market, catering to both children and adults, fostering creativity, and promoting cognitive skills.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Games and Puzzles Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Games and Puzzles Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Games and Puzzles Market - Industry Life Cycle |
3.4 Vietnam Games and Puzzles Market - Porter's Five Forces |
3.5 Vietnam Games and Puzzles Market Revenues & Volume Share, By Licensing, 2021 & 2031F |
3.6 Vietnam Games and Puzzles Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Vietnam Games and Puzzles Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Vietnam Games and Puzzles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Vietnamese population, leading to higher spending on leisure activities like games and puzzles. |
4.2.2 Growing popularity of educational games and puzzles, driving demand in the market. |
4.2.3 Rising adoption of digital gaming platforms and online puzzle games, expanding the market reach. |
4.3 Market Restraints |
4.3.1 Limited awareness about the benefits of games and puzzles in cognitive development among some segments of the population. |
4.3.2 Competition from other entertainment options like mobile apps, social media, and video streaming services. |
4.3.3 Challenges in distribution and retail infrastructure, especially in rural areas, impacting market penetration. |
5 Vietnam Games and Puzzles Market Trends |
6 Vietnam Games and Puzzles Market, By Types |
6.1 Vietnam Games and Puzzles Market, By Licensing |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Games and Puzzles Market Revenues & Volume, By Licensing, 2021-2031F |
6.1.3 Vietnam Games and Puzzles Market Revenues & Volume, By Licensed, 2021-2031F |
6.1.4 Vietnam Games and Puzzles Market Revenues & Volume, By Non-licensed, 2021-2031F |
6.2 Vietnam Games and Puzzles Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Games and Puzzles Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.3 Vietnam Games and Puzzles Market Revenues & Volume, By Brick & Mortar, 2021-2031F |
6.3 Vietnam Games and Puzzles Market, By Type |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Games and Puzzles Market Revenues & Volume, By Games, 2021-2031F |
6.3.3 Vietnam Games and Puzzles Market Revenues & Volume, By Puzzles, 2021-2031F |
7 Vietnam Games and Puzzles Market Import-Export Trade Statistics |
7.1 Vietnam Games and Puzzles Market Export to Major Countries |
7.2 Vietnam Games and Puzzles Market Imports from Major Countries |
8 Vietnam Games and Puzzles Market Key Performance Indicators |
8.1 Average time spent by Vietnamese consumers on playing games and solving puzzles. |
8.2 Number of educational institutions incorporating games and puzzles in their curriculum. |
8.3 Percentage of households with internet access engaging in online gaming and puzzle activities. |
9 Vietnam Games and Puzzles Market - Opportunity Assessment |
9.1 Vietnam Games and Puzzles Market Opportunity Assessment, By Licensing, 2021 & 2031F |
9.2 Vietnam Games and Puzzles Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Vietnam Games and Puzzles Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Vietnam Games and Puzzles Market - Competitive Landscape |
10.1 Vietnam Games and Puzzles Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Games and Puzzles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |