| Product Code: ETC232530 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Hard candies remain a popular sweet treat enjoyed by people of all ages. The Vietnam hard candies market provides a wide variety of flavors and packaging options, catering to consumer preferences for confectionery products. Market trends are influenced by consumer tastes and gifting traditions.
The growth of the Vietnam hard candies market is driven by confectionery consumption, gifting traditions, and the popularity of sweet treats. Hard candies are classic and enduring confectionery products enjoyed by people of all ages. The market benefits from cultural celebrations, festive occasions, and the tradition of sharing sweets as gifts. Consumers in Vietnam are indulging in hard candies as delightful treats and gifts, contributing to the market`s growth.
In the Vietnam hard candies market, challenges primarily stem from changing consumer preferences, competition, and product innovation. Hard candies are classic confections, but understanding evolving consumer tastes, competing with other sweet treats, and continuously innovating in flavors and packaging can be complex. Additionally, ensuring consistent product quality and appealing packaging is essential. Manufacturers must adapt to changing preferences, invest in flavor and packaging innovation, and provide high-quality hard candies that resonate with consumers in Vietnam.
The COVID-19 pandemic had a noticeable impact on the Vietnam hard candies market. With changes in consumer behavior and reduced impulse purchases, the demand for hard candies temporarily decreased. Supply chain disruptions also affected availability. Nevertheless, as consumer preferences and purchasing habits evolved post-pandemic, the market exhibited signs of recovery.
In the Vietnam hard candies market, key players include manufacturers and suppliers of hard candies, sweets, and confectionery products. Both domestic and international confectionery companies may produce hard candies suitable for the Vietnamese market. Prominent confectionery brands like Mars, Incorporated and Mondelez International, Inc. offer a range of hard candies and may provide their products in Vietnam, satisfying sweet cravings and offering a variety of flavors.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Hard Candies Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Hard Candies Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Hard Candies Market - Industry Life Cycle |
3.4 Vietnam Hard Candies Market - Porter's Five Forces |
3.5 Vietnam Hard Candies Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Hard Candies Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Hard Candies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in Vietnam leading to increased spending on confectionery products. |
4.2.2 Increasing urbanization and changing lifestyles driving demand for convenient and on-the-go snacks like hard candies. |
4.2.3 Rising popularity of gifting culture and festive occasions boosting the sales of hard candies. |
4.3 Market Restraints |
4.3.1 Health concerns related to high sugar content in hard candies leading to shifting consumer preferences towards healthier alternatives. |
4.3.2 Intense competition from other confectionery products like chocolates, chewing gums, and healthier snack options. |
4.3.3 Fluctuating raw material prices impacting production costs and profitability of hard candy manufacturers. |
5 Vietnam Hard Candies Market Trends |
6 Vietnam Hard Candies Market, By Types |
6.1 Vietnam Hard Candies Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Hard Candies Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam Hard Candies Market Revenues & Volume, By Pop Rocks, 2021-2031F |
6.1.4 Vietnam Hard Candies Market Revenues & Volume, By Lollipop, 2021-2031F |
6.1.5 Vietnam Hard Candies Market Revenues & Volume, By Traditional, 2021-2031F |
6.2 Vietnam Hard Candies Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Hard Candies Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.3 Vietnam Hard Candies Market Revenues & Volume, By Retail Store, 2021-2031F |
7 Vietnam Hard Candies Market Import-Export Trade Statistics |
7.1 Vietnam Hard Candies Market Export to Major Countries |
7.2 Vietnam Hard Candies Market Imports from Major Countries |
8 Vietnam Hard Candies Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for hard candy brands. |
8.2 Percentage growth in distribution channels for hard candies across Vietnam. |
8.3 Number of new product launches and innovations in the hard candies segment. |
8.4 Customer satisfaction and loyalty metrics for hard candy brands. |
8.5 Trend analysis of flavor preferences and packaging designs in the hard candies market. |
9 Vietnam Hard Candies Market - Opportunity Assessment |
9.1 Vietnam Hard Candies Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Hard Candies Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Hard Candies Market - Competitive Landscape |
10.1 Vietnam Hard Candies Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Hard Candies Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |