| Product Code: ETC5076335 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia continued to rely heavily on bread imports with top suppliers being South Africa, Thailand, Poland, Germany, and Portugal. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the steady Compound Annual Growth Rate (CAGR) of 5.65% from 2020 to 2024 shows sustained demand. Despite a relatively lower growth rate of 1.47% from 2023 to 2024, the import market for bread in Zambia remains stable and vital for meeting consumer needs.


By 2027, Zambia's Bread market is forecasted to achieve a high growth rate of 12.64%, with Egypt leading the Africa region, followed by South Africa, Ethiopia, Algeria and Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Bread Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Bread Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Bread Market - Industry Life Cycle |
3.4 Zambia Bread Market - Porter's Five Forces |
3.5 Zambia Bread Market Revenues & Volume Share, By Loaves, 2021 & 2031F |
3.6 Zambia Bread Market Revenues & Volume Share, By Convenience Stores, 2021 & 2031F |
4 Zambia Bread Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing population and urbanization leading to a higher demand for convenience foods like bread. |
4.2.2 Rising disposable income allowing consumers to spend more on bakery products. |
4.2.3 Growing awareness about the nutritional benefits of whole grain and fortified bread products. |
4.3 Market Restraints |
4.3.1 Fluctuating prices of key ingredients like wheat and sugar impacting production costs. |
4.3.2 Competition from other breakfast options like cereals, pastries, and fast-food breakfast items. |
4.3.3 Health concerns related to processed bread products leading to a shift towards healthier alternatives. |
5 Zambia Bread Market Trends |
6 Zambia Bread Market Segmentations |
6.1 Zambia Bread Market, By Loaves |
6.1.1 Overview and Analysis |
6.1.2 Zambia Bread Market Revenues & Volume, By Baguettes, 2021-2031F |
6.1.3 Zambia Bread Market Revenues & Volume, By Rolls, 2021-2031F |
6.1.4 Zambia Bread Market Revenues & Volume, By Burger Buns, 2021-2031F |
6.1.5 Zambia Bread Market Revenues & Volume, By Ciabatta, 2021-2031F |
6.1.6 Zambia Bread Market Revenues & Volume, By Others, 2021-2031F |
6.2 Zambia Bread Market, By Convenience Stores |
6.2.1 Overview and Analysis |
6.2.2 Zambia Bread Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.3 Zambia Bread Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Zambia Bread Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.5 Zambia Bread Market Revenues & Volume, By Variety Stores, 2021-2031F |
6.2.6 Zambia Bread Market Revenues & Volume, By Others, 2021-2031F |
7 Zambia Bread Market Import-Export Trade Statistics |
7.1 Zambia Bread Market Export to Major Countries |
7.2 Zambia Bread Market Imports from Major Countries |
8 Zambia Bread Market Key Performance Indicators |
8.1 Percentage of households consuming bread on a weekly basis. |
8.2 Number of bakeries and bread outlets in urban and rural areas. |
8.3 Consumer perception and awareness of different bread varieties and health benefits. |
9 Zambia Bread Market - Opportunity Assessment |
9.1 Zambia Bread Market Opportunity Assessment, By Loaves, 2021 & 2031F |
9.2 Zambia Bread Market Opportunity Assessment, By Convenience Stores, 2021 & 2031F |
10 Zambia Bread Market - Competitive Landscape |
10.1 Zambia Bread Market Revenue Share, By Companies, 2024 |
10.2 Zambia Bread Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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