Cookies market size in India | Industry Overview & Insights 2025

Q: What is the current size and forecast of the India cookies market?

The India Cookies Market was valued at USD 2.04 billion in 2024 and is projected to reach USD 3.52 billion by 2031 at a CAGR of 8.1%.

Q: What segments are witnessing the most growth?

Health-oriented cookies, indulgent chocolate variants, and regional flavors are seeing high consumer traction.

Q: What are the key drivers of demand?

Urbanization, wellness trends, rising disposable income, and expansion of modern retail formats.

Q: What challenges does the India Cookies Market face?

Intense price competition, rising raw material costs, and maintaining product freshness across geographies.

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Code: MTA4406

Publication Date: Jun 2025

What is the India Cookies Market Size?

According to 6Wresearch internal database and industry insights, the India cookies market was valued at approximately USD 2.04 billion in 2024 and is projected to reach USD 3.52 billion by 2031, growing at a CAGR of 8.1%.

This growth is driven by changing snacking habits, rising urban consumption, and the increasing availability of premium and health-oriented cookie variants across India.

Key Growth Drivers of the India Cookies Market

Rising demand for packaged and hygienic snack options amid urban lifestyle changes
Expansion of organized retail and deep penetration of e-commerce platforms
Growing popularity of health-conscious variants such as multigrain, gluten-free, and sugar-free cookies
Increased rural consumption driven by affordable SKUs and aggressive marketing
Product innovation with localized flavors and indulgent premium offerings

India Cookies Market Trends

The India cookies market is witnessing strong momentum toward premiumization and health segmentation. The fortified cookies, protein-rich snacks and low-GI products are increasingly deployed by brands to meet the demand of wellness-oriented consumers. Cookies filled with chocolate, cream-based cookies, and cookies with ethnic flavors are becoming popular in the urban and the semi-urban markets. Additionally, the adoption of sustainable packaging and the rise in impulse purchases via modern trade channels are reshaping distribution patterns.

Emerging Developments in the India Cookies Market

Emerging developments include the integration of AI in demand forecasting, allowing better inventory and shelf-life management. Organizations are also investing on auto production lines to ensure quality and their dependence on costs. New D2C brand competitors and private labels are flooding the market with new products in their product lines that are targeting niche areas in the diets. The innovation and growth of the market are likely to be additionally driven by the government schemes that support food processing, as well as by an increase in snacking on the move.