Digital Signage Market Size | Growth, Share & Forecast 2025

Q: What is the overall size of the global digital signage market?

The digital signage market is projected to reach USD 59.1 billion by 2031.

Q: Which sectors are the biggest adopters of digital signage solutions?

Retail, transportation, healthcare, hospitality, banking, and education are major adopters for customer engagement and information dissemination.

Q: What is the compound annual growth rate of the digital signage market?

The market growth CAGR is approximately 13.1% during the upcoming years.

Q: What challenges does the digital signage market face?

Challenges include high initial deployment costs, system integration complexity, and content management scalability.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4616

Publication Date: Jun 2025

What is the Digital Signage Market Size?

According to 6Wresearch internal database and industry insights, the Global digital signage market was valued at approximately USD 24.8 billion in 2024 and is projected to reach USD 59.1 billion by 2031. The market is expected to expand at a CAGR of 13.1% during the forecast period.

This growth is driven by the rising adoption of dynamic advertising displays, increasing demand for immersive retail and transit experiences, and integration of smart content management solutions across various industries.

Key Growth Factors of the Digital Signage Market

Using digital wayfinding and public information systems, smart cities are emerging as a result of rapid urbanisation.
A rise in the need for context-aware and interactive displays in the transportation, hospitality, and retail industries
Technological developments in touch interaction, cloud-based control, and display resolution
The expansion of digital-out-of-home (DOOH) advertising to improve audience engagement and the affordability of LED and LCD screen deployments
Combining analytics and AI to deliver content more precisely and gain insights about customers

Digital Signage Market Trends

The market is shifting toward interactive kiosks, touchless interfaces, and gesture recognition to boost engagement. Retail and QSRs are investing in AI-driven digital menu boards and real-time promotions. Transparent displays, holographic signage, and AR-enabled information panels are redefining digital experience in premium spaces. Additionally, cloud-based digital signage solutions are gaining momentum for their scalability and remote management.

Emerging Developments in the Digital Signage Market

Innovations include IoT-enabled signage that responds to environmental triggers, edge-computing displays for real-time responsiveness, and voice-activated digital screens. Smart analytics integration is enabling deeper insights into audience behavior. There is also growing adoption in education and corporate sectors for internal communication, training, and hybrid event broadcasting.