How Big is the Product Management Software Market | Manufacturers and Suppliers 2025

Code: MTA8317 Publication Date: Aug 2025

What is the size of Product Management Software Market?

According to 6Wresearch internal database and industry insights, the Product Management Software Market was estimated at USD 8.6 billion in 2024 and is projected to reach USD 15 billion by 2031, expanding at a CAGR of 11.2% during the forecast period 2025-2031.

The Product Management Software Market is anticipated to grow due to several factors, including the growing need for centralised product planning, the increasing adoption of agile methodologies, and the rising demand for data-driven decision-making tools.

Key Growth Drivers of the Product Management Software Market

  • With time, the adoption of agile and DevOps methodologies is increasing
  • The demand for integrated product roadmaps and analytics is rising
  • The need for real-time collaboration across teams and departments is growing
  • The focus on customer-centric product development is emphasizing
  • The use in IT, healthcare, and e-commerce sectors is expanding 

Product Management Software Market Trends

Product Management Software Market is evolving throughout the years with several trends such as AI-powered analytics and predictive insights. This market is integrated with project management and CRM platforms is increasing. Other trends such as cloud-based deployment and SaaS models are driving adoption among SMEs. The trend of customer feedback integration is also expanding for iterative product improvement.

Emerging Developments in the Product Management Software Market

The Product Management Software Market is growing in the recent years as the market is noticed the enhanced roadmap visualization tools and automated reporting features. Now, the companies are investing in AI-driven prioritization and cross-functional collaboration tools. Other trends, such as mobile and cloud-enabled solutions are gaining traction. Further, the strategic partnerships with analytics and workflow software providers are expanding.

List of Leading Companies in the Product Management Software Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Aha!

Company NameAha!
Establishment Year2013
HeadquarterMenlo Park, California, United States
Official WebsiteClick here

This company provides cloud-based product management software for strategy, roadmaps, and idea management, focusing on enabling product teams to plan, track, and deliver products efficiently.

2. Productboard

Company NameProductboard
Establishment Year2014
HeadquarterSan Francisco, California, United States
Official WebsiteClick here

This company offers a product management platform that integrates customer feedback and analytics and helps teams prioritise features and align product roadmaps with business goals.

3. Jira by Atlassian

Company NameJira by Atlassian
Establishment Year2002
HeadquarterSydney, Australia
Official WebsiteClick here

This company provides agile project and product management tools for development teams and supports roadmap planning, backlog prioritisation, and progress tracking.

4. Monday.com

Company NameMonday.com
Establishment Year2012
HeadquarterTel Aviv, Israel
Official WebsiteClick here

This company offers a collaborative work OS for managing product projects, timelines, and resources and enables cross-functional teams to align on product goals and workflows.

5. Asana

Company NameAsana
Establishment Year2008
HeadquarterSan Francisco, California, United States
Official WebsiteClick here

This company provides a task and project management platform with product management capabilities and helps teams plan, track, and execute product initiatives effectively.

6. Wrike

Company NameWrike
Establishment Year2006
HeadquarterSan Jose, California, United States
Official WebsiteClick here

This company offers work management and product planning software for enterprise teams and supports real-time collaboration, reporting, and roadmap visualisation.

7. Zoho Projects

Company NameZoho Projects
Establishment Year1996
HeadquarterChennai, India
Official WebsiteClick here

This company provides cloud-based project and product management software with analytics and helps organisations manage product lifecycle, tasks, and timelines efficiently.

8. ClickUp

Company NameClickUp
Establishment Year2017
HeadquarterSan Diego, California, United States
Official WebsiteClick here

This company offers an all-in-one platform for product planning, task management, and collaboration and focuses on improving productivity and transparency across product teams.

How Big is the Product Management Software Market 2025: FAQs

The Product Management Software market was estimated at USD 8.6 billion in 2024 and is projected to reach USD 15 billion by 2031.
Growth factors include adoption of agile methodologies, cloud-based tools, and customer-driven product planning.
IT, healthcare, e-commerce, and SaaS companies are key adopters.
Major companies include Aha!, Productboard, Jira, Monday.com, Asana, Wrike, Zoho Projects, and ClickUp.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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