Media & Entertainment practice

Media and entertainment industry intelligence that helps you find your next opportunity, win your audience and grow.

Whether you run a streaming platform, a broadcast network, a gaming studio, a betting operator or a device business, growth comes down to three things: knowing where the demand is, knowing what your audience wants, and having a plan to get there first.

Industry reports
Size the opportunity globally, by region or country by country, and see who you'll compete with.
Surveys
Ask viewers, players and subscribers what they value, what they'll pay and why they switch.
Consulting
Turn the findings into an entry plan, pricing, partners and a launch sequence.

Our data has also appeared in Reuters, Mint, The Economic Times and Yahoo Finance.

The six questions behind our name, asked of a media and entertainment business

What
What to launch
Formats, bundles and price tiers people will actually pay for
Where
Where to enter
Which countries are open, which are saturated, and why
When
When to scale
Adoption curves and demand forecasts, market by market
Whom
Whom to target
Viewers, players and advertisers worth going after first
Why
Why people switch
Churn triggers, content preference and brand health
How
How to win
Entry route, partners, channels and competitor moves
100+
M&E projects delivered every year
55,000+
Industry reports across 14 verticals
20,000+
Commercial engagements delivered
2,000+
Organisations served
50+
In-house databases
28+
Analytical models in regular use

Turning Media & Entertainment Data Into Strategic Insights

The media and entertainment industry is continuously shaped by technological innovation, content rights, regulatory changes, shifting audience habits, advertising spend, competitive developments and investment activity. Our dedicated analysts continuously track key media and entertainment segments and industry developments, delivering timely and actionable industry intelligence. By combining industry data, primary and secondary research, and analyst expertise, we help clients assess industry potential, understand audience and advertiser behavior, evaluate technology adoption, analyze distribution channels and competitive landscapes, and navigate regulatory developments to identify opportunities and make informed strategic decisions.

Why Choose 6Wresearch for Media & Entertainment Industry Research?

Strong Media & Entertainment Industry Expertise

  • Deep expertise across key media and entertainment segments, including OTT and video streaming, sports streaming, Pay TV and broadcast, gaming and esports, gambling and iGaming, AR and VR, and media equipment and advertising.
  • Understanding of factors specific to the media and entertainment industry, such as content rights, subscription and advertising models, audience habits, technology shifts and licensing and content regulation.

Comprehensive Market Coverage

  • Global, regional and country-level research covering market size, demand, competition, pricing, audience and subscription trends and growth opportunities.
  • Research tailored to specific platforms, content formats, devices, revenue models, customer groups and geographies.

Data-Driven Research

  • Combination of primary research, secondary data and analyst expertise to develop comprehensive market intelligence.
  • Insights based on inputs from platform and broadcast executives, rights holders, advertisers, distributors, audiences, experts and other industry stakeholders.

Customized Research Solutions

  • Research designed around specific business objectives, markets and products, supporting market entry, expansion, product development, investment planning and competitive benchmarking.

Media & Entertainment Industry Client Base

  • Supporting media companies, broadcasters, streaming platforms, content creators, production studios, gaming and betting operators, technology providers, investors and other stakeholders across the media and entertainment value chain.

Market Insights & Business Intelligence

  • Market Size & Forecasts – Assess market value, volume, historical performance and future growth potential.
  • Market Opportunities & Trends – Identify emerging opportunities, demand trends, technology adoption and changing market dynamics.
  • Competitive Positioning – Evaluate key players, market shares, product portfolios, pricing and competitive dynamics.
  • Market Entry Potential – Assess market attractiveness, demand potential, entry barriers and regulatory considerations.
  • Strategic Planning – Support expansion, product development, investment decisions and long-term business strategy.

Segments We Cover

Our media and entertainment research spans the following segments, at global, regional and country level:

  • OTT & Video Streaming – SVOD, AVOD, FAST and TVOD services, telco bundles, and global and local streaming platforms
  • Sports Streaming Platforms – Live sports streaming, subscription and pay-per-view models, and sports rights holders
  • Pay TV & Broadcast – Cable, DTH and IPTV services, broadcast networks and set-top boxes
  • Gaming & Esports – Mobile, console and PC gaming, gaming hardware and esports
  • Gambling & iGaming – Sports betting, online casino, lottery and land-based gambling
  • AR, VR & Immersive Media – VR headsets, AR devices, immersive content and enterprise XR
  • Media & Broadcast Equipment – Professional PTZ cameras, display equipment and event technology such as photo booths
  • Media Advertising – Digital, traditional and regional advertising spend and channel shifts

Our Research Approach

We combine multiple research methodologies to deliver reliable and actionable media and entertainment intelligence:

Primary Research

Insights gathered through interviews and interactions with industry participants, platform and broadcast executives, rights holders, distributors, advertisers, decision-makers, experts, audiences and other relevant stakeholders.

Secondary Research

Analysis of industry databases, company reports, regulatory and licensing publications, government data, industry literature, trade data including bills of lading, and other credible information sources.

Analyst Insights

Our analysts interpret market data, industry developments, rights deals, competitive movements and emerging trends to provide meaningful insights beyond raw market numbers.

How the three come together

1
Gather

Primary and secondary inputs are collected in parallel, so interviews can test what the data suggests and the other way round.

2
Triangulate

Where sources disagree, analysts work out why. A figure that can't be reconciled across sources doesn't go into a report.

3
Forecast

Projections run on 6WForecastIQ, which weighs lead indicators alongside time-series and econometric models.

Media & Entertainment Industry: Global, Regional & Country Insights

We provide media and entertainment market intelligence across global, regional, and country-level markets, helping clients assess market size, demand trends, audience and subscription patterns, advertising spend, competitive landscapes, regulatory developments, and growth opportunities across key geographies.

Our research can be tailored to specific countries, regions, platforms, content formats, devices, revenue models, value-chain segments, and customer groups based on the client's business objectives.

Global

A worldwide view of the media and entertainment industry: market size, demand trends and leading international players.

Request the global report

Regional

Countries compared side by side on demand, competition and regulation.

Request a regional report

Country

Local demand, players, pricing and regulation, including markets most publishers fold into a regional average, such as Tonga, Tuvalu and South Sudan.

Browse all reports

Customize a report around your decision

A published report answers the questions most buyers share. Your board meeting usually has one or two that only apply to you. The analysts who built the original model do the extra work, so added countries, segments or companies line up with the numbers you already have. Typical requests include neighbouring countries for a regional plan, or a forecast split by the price tiers your team uses internally.

More countries or regions

Extend coverage to every market on your shortlist.

New segment splits

Break data down by product, application, price band or customer group.

Named company profiles

Add the specific players you benchmark against.

Interview validation

Have key numbers tested with operators, buyers and distributors.

Survey add-on

Attach fresh customer data to the market model.

Data files and a briefing

Datasets alongside the report, plus a session with your team.

How customization works

1
Tell us the decision. What you're trying to decide, and by when.
2
Agree the scope. An analyst proposes coverage, method and timeline for your sign-off.
3
Research and cross-check. Desk research, interviews and surveys run in parallel and are checked against each other.
4
Delivery and walkthrough. Report and data files, then a findings session with the analysts.
Request a customization

Surveys: hear it from viewers, players and subscribers

A market model tells you how big the opportunity is. A survey tells you why customers choose you, what they'll pay and what makes them switch.

We run these studies on 6WSurveyIQ, our own survey platform, which handles questionnaire design, respondent management and data quality checks in one place. For business audiences, 6WForum, our executive panel, gives us access to CXOs, operators, distributors and channel partners.

Pricing and willingness to pay

Find the price points where demand starts to fall before you launch a new product or tier.

Conjoint and MaxDiff

See which features, specifications and offers buyers actually trade off against each other.

Kano feature research

Separate must-haves from nice-to-haves before your product team builds them.

Brand health and awareness

Track awareness and perception over time, and measure what a campaign really changed.

Satisfaction and NPS

Net Promoter Score, customer effort and service ratings across your customer base.

Executive interviews

In-depth conversations with the people who buy rights, run networks and sell ad space.

Questions Media & Entertainment clients bring to our survey team

  • Why do subscribers cancel in the first few months?
  • Would viewers accept ads in exchange for a lower price?
  • Which sports rights actually bring in new sign-ups?
  • Is a telco bundle worth more to us than direct subscriptions?
  • Did our last campaign move awareness, or just spend budget?
See how 6WSurveyIQ works

Media & Entertainment consulting

Consulting starts where the report ends. Each engagement is built around one business decision, and stays with you after delivery as markets move.

Is this market worth entering?

Feasibility studies and business plans for new products, plants and markets, ending in a clear go or no-go view.

Feasibility studies and business plans

How should we launch?

Go-to-market plans covering positioning, pricing, partners and the order in which to enter markets.

Advisory and consulting

Who are we really up against?

Ongoing tracking of competitors: how they make money, where they're investing and what they're likely to do next.

Competitor intelligence

How will regulation affect us?

Impact assessments of gambling licences, content rules, broadcasting codes and data laws before they hit your plans.

Regulatory impact assessment

Which partners should carry us?

Distribution and partnership strategy across telcos, device makers, aggregators and retailers.

Channel and distribution strategy

What separates the winners?

The success factors, business models and management practices of the leaders in your segment.

Critical success factors analysis

Media & Entertainment case studies

All case studies
Gambling · Mexico

Is online gambling overtaking Mexico's market?

The brief
Products, channels and competition in Mexico's gambling market, to guide investment.
What we found
Online gambling is growing fast on the back of wider internet access and crypto payments. Land-based venues still lead but are slowly declining, and the market is projected to grow at a 33% CAGR.
Read the case study
Advertising · India

Will digital overtake India's advertising market?

The brief
Spending shifts across digital, e-commerce and regional channels, using our data, primary interviews and forecasting models.
What we found
Digital is set to overtake traditional media, driven by mobile and online consumption. Ad blockers and economic pressure are already cutting into returns in some segments.
Read the case study
Broadcast equipment · India

Why is India's PTZ camera market surging?

The brief
Growth and demand drivers for professional PTZ cameras, through expert interviews and market data.
What we found
A projected 30.7% CAGR, powered by broadcasting, online content creation, video conferencing and online education. High costs and limited bandwidth are the main brakes.
Read the case study
Campaign impact survey · India

Does advertising really change what buyers do?

The brief
The effect of a TV campaign on awareness and purchase intent, through a stratified survey of about 1,000 businesses by phone and online.
What we found
Around 23% of respondents had seen the ads. Exposure lifted brand awareness but did little for short-term purchase intent. TV stayed a major medium while digital kept gaining ground.
Read the case study

Who we work with

Our clients are spread across APAC, the Middle East, Africa, Europe and the Americas, and every engagement is shaped around the client's own objectives.

  • Fortune 500 companies
  • Government agencies
  • World Bank and Asian Development Bank
  • Private equity firms
  • Technology and telecom companies
  • Manufacturers
  • Industry associations
  • Growth-stage businesses
See our client list

Client testimonials

"Our company successfully entered a new product line with 6Wresearch's support. The research also helped us understand the channel structure clearly."

Senior Manager, Sharp

"We have been working with 6Wresearch for the last two years across product lines and geographies. Reports have consistently helped us define strategy and plan launches."

"We were able to deep dive into the report, and the Chinese competitors database was extremely helpful. We truly appreciate the collaborative approach throughout."

"The report enabled us to better understand the market, and we would be pleased to recommend 6Wresearch within our other business divisions."

"The report was detailed and well-aligned with our expectations, with strong industry-specific analysis and useful insights."

Read all testimonials

6Wresearch in the news

Verified results and media coverage
Forbes Forbes

Used 6W analytics on infrastructure and pharmaceutical industry trends.

Read the article
Bloomberg Law Bloomberg Law

Carried 6W data on market growth and supply chain shifts.

Read the article
Business Standard Business Standard

Featured our analysis of ADAS and AI road safety technology in India.

Read the article
PTI News PTI News

Reported the pharmaceuticals export opportunity flagged in our India Export Attractiveness Tracker.

Read the article

Who you'll work with

You deal directly with the people doing the work, not a sales desk that hands you off. Meet the team

Rajat Kharbanda, Director & Senior Consultant

Leads the firm's custom research and consulting services and helps global clients make business decisions backed by market intelligence.

Media & Entertainment research analysts

Own the reports, market models and company profiles for each segment, and keep them current.

Survey and analytics team

Write questionnaires, recruit respondents and turn raw responses into findings your team can act on.

Consulting team

Takes research through to recommendations and works with your managers on entry, pricing and partner decisions.

Frequently asked questions

Research can help media and entertainment businesses assess market potential, understand demand and purchasing behavior, evaluate competition, identify growth opportunities, assess distribution channels, and support market entry, expansion and product development decisions.

Yes. Research can be tailored to specific platforms, content formats, devices, revenue models, customer groups, geographic markets and business objectives, subject to project scope and data availability.

Our media and entertainment practice provides market intelligence across global, regional and country-level markets, delivering more than 100 client projects every year.

Recent studies include a survey of 1,000 professional display users across eight sectors and a two-phase conjoint study with 1,873 general respondents and 728 vehicle buyers.

Yes. We publish whitepapers that are presented at global industry events, and our analysts speak at those events.

Email sales@6wresearch.com or call +91-11-4302-4305 and we'll send the practice brochure.
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Leadership Perspectives from Industry Events

6Wresearch in the News

Thought Leadership and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Industry Events and Analyst Meet

Whitepaper

Read All

Tell us the decision you're facing

An analyst from the Media & Entertainment team will reply with the right starting point, whether that's a report, a customization, a survey or a consulting project.

WHERE WE WORK

Our Global Presence

Headquartered in New Delhi, with offices and country partners across key markets worldwide, so every engagement draws on local market insight.

India

Head Office

6Wresearch Head Office

Global Headquarters, New Delhi

3rd Floor, Pearls Omaxe Tower, 4-5-6, Netaji Subhash Place, Pitampura, New Delhi, Delhi 110034

Japan

Country Partner

Shuhei Umetani

Consultant and Business Owner

4, Sakaemachidori, Chuo-ku, Kobe, Hyogo, Japan

South Korea

Country Partner

Seung-ho Oh

Vice President · 6Wresearch Country Consultant – South Korea

2F, 41 World Cup buk-ro 5-gil, Mapo-gu, Seoul, Korea

China

Country Partner

Dayong Cheng

Independent Consultant / Field Researcher

Juye County, Heze City, Shandong Province, China

Thailand

Country Office

Cyrus Reid

6Wresearch Country Research Representative – Thailand

64/25 Venue Rama 5-3, Nakorn-in Road, Bangphai, Mueang, Nonthaburi (Thailand) 11000

Vietnam

Country Office

Nguyen Quoc Hung

6Wresearch Country Research Representative – Vietnam

7th Flr. Loc Le Building, 454 Nguyen Thi Minh Khai Street, Ban Co Ward, Ho Chi Minh City, Vietnam