Consumer Staples practice

Consumer staples research that shows what shoppers buy, where they buy it and what they will pay.

Food, beverage, personal care and household brands, retailers and investors use our consumer staples team to find target segments, test prices and choose the right channels.

Industry reports
Size the opportunity globally, by region or country by country, and see who you'll compete with.
Surveys
Ask shoppers, retailers and distributors what they value, what they'll pay and why they switch.
Consulting
Turn the findings into an entry plan, pricing, partners and a launch sequence.

Our data has also appeared in Reuters, Mint, The Economic Times and Yahoo Finance.

The six questions behind our name, asked of a consumer staples business

What
What to launch
Products, pack sizes and price points shoppers want
Where
Where to sell
Countries, cities and channels worth prioritising
When
When to scale
Demand trends and category growth, market by market
Whom
Whom to target
Consumer segments with the highest potential
Why
Why shoppers switch
Brand loyalty, price sensitivity and unmet needs
How
How to win
Channel strategy, pricing and positioning
500+
Custom consumer staples projects every year
55,000+
Industry reports across 14 verticals
20,000+
Commercial engagements delivered
2,000+
Organisations served
50+
In-house databases
28+
Analytical models in regular use

Turning Consumer Staples Data Into Strategic Insights

The consumer staples industry is continuously shaped by changing shopper habits, food technology, retail and e-commerce channels, input costs, private labels, regulation and the steady pull toward premium and sustainable products. Our dedicated analysts continuously track key consumer staples segments and industry developments, delivering timely and actionable industry intelligence. By combining industry data, primary and secondary research, and analyst expertise, we help clients assess industry potential, understand shopper and buyer behavior, evaluate technology adoption, analyze distribution channels and competitive landscapes, and navigate regulatory developments to identify opportunities and make informed strategic decisions.

Why Choose 6Wresearch for Consumer Staples Industry Research?

Strong Consumer Staples Industry Expertise

  • Deep expertise across key consumer staples segments, including food and beverages, FoodTech, confectionery, personal care and cosmetics, household products, stationery, gifting and hobby products.
  • Understanding of factors specific to the consumer staples industry, such as shopper habits, price sensitivity, retail and e-commerce channels, private labels, input costs and product regulations.

Comprehensive Market Coverage

  • Global, regional and country-level research covering market size, demand, competition, pricing, consumption patterns, channel performance and growth opportunities.
  • Research tailored to specific product categories, brands, price bands, retail channels, customer groups and geographies.

Data-Driven Research

  • Combination of primary research, secondary data and analyst expertise to develop comprehensive market intelligence.
  • Insights based on inputs from shoppers, retailers, distributors, brand managers, experts and other industry stakeholders.

Customized Research Solutions

  • Research designed around specific business objectives, markets and products, supporting market entry, expansion, product development, investment planning and competitive benchmarking.

Consumer Staples Industry Client Base

  • Supporting food, beverage, personal care and household brands, manufacturers, retailers, distributors, investors and other stakeholders across the consumer staples value chain.

Market Insights & Business Intelligence

  • Market Size & Forecasts – Assess market value, volume, historical performance and future growth potential.
  • Market Opportunities & Trends – Identify emerging opportunities, demand trends, technology adoption and changing market dynamics.
  • Competitive Positioning – Evaluate key players, market shares, product portfolios, pricing and competitive dynamics.
  • Market Entry Potential – Assess market attractiveness, demand potential, entry barriers and regulatory considerations.
  • Strategic Planning – Support expansion, product development, investment decisions and long-term business strategy.

Segments We Cover

Our consumer staples research spans the following segments, at global, regional and country level:

  • Food & Beverages – Packaged food, beverages and FoodTech
  • Confectionery & Snacks – Chocolate, confectionery and snacking categories
  • Personal Care & Cosmetics – Beauty, skincare and organic personal care
  • Household Products – Home care and everyday household essentials
  • Stationery & School Supplies – Stationery for education and office use
  • Gifting & Online Retail – Online gifting, corporate gifting and e-commerce
  • Hobby & Leisure Products – Hobby, model and leisure goods

Our Research Approach

We combine multiple research methodologies to deliver reliable and actionable consumer staples intelligence:

Primary Research

Insights gathered through interviews and interactions with shoppers, retailers, distributors, brand managers, category buyers, industry experts and other relevant stakeholders.

Secondary Research

Analysis of retail and category databases, company reports, trade data, government statistics, food and product regulations, and other credible information sources.

Analyst Insights

Our analysts interpret market data, shopper trends, category shifts, competitive launches, pricing moves and emerging trends to provide meaningful insights beyond raw market numbers.

How the three come together

1
Gather

Primary and secondary inputs are collected in parallel, so interviews can test what the data suggests and the other way round.

2
Triangulate

Where sources disagree, analysts work out why. A figure that can't be reconciled across sources doesn't go into a report.

3
Forecast

Projections run on 6WForecastIQ, which weighs lead indicators alongside time-series and econometric models.

Consumer Staples Industry: Global, Regional & Country Insights

We provide consumer staples market intelligence across global, regional, and country-level markets, helping clients assess market size, demand trends, consumption patterns, shopper behaviour, channel shifts, competitive landscapes, regulatory developments, and growth opportunities across key geographies.

Our research can be tailored to specific countries, regions, product categories, brands, price bands, retail channels, value-chain segments, and customer groups based on the client's business objectives.

Global

A worldwide view of the consumer staples industry: market size, demand trends and leading international players.

Request the global report

Regional

Countries compared side by side on demand, competition and regulation.

Request a regional report

Country

Local demand, players, pricing and regulation, including markets most publishers fold into a regional average, such as Tonga, Tuvalu and South Sudan.

Browse all reports

Customize a report around your decision

A published report answers the questions most buyers share. Your board meeting usually has one or two that only apply to you. The analysts who built the original model do the extra work, so added countries, segments or companies line up with the numbers you already have. Typical requests include adding a shopper survey to a category report, or splitting the forecast by channel and pack size.

More countries or regions

Extend coverage to every market on your shortlist.

New segment splits

Break data down by product, application, price band or customer group.

Named company profiles

Add the specific players you benchmark against.

Interview validation

Have key numbers tested with operators, buyers and distributors.

Survey add-on

Attach fresh customer data to the market model.

Data files and a briefing

Datasets alongside the report, plus a session with your team.

How customization works

1
Tell us the decision. What you're trying to decide, and by when.
2
Agree the scope. An analyst proposes coverage, method and timeline for your sign-off.
3
Research and cross-check. Desk research, interviews and surveys run in parallel and are checked against each other.
4
Delivery and walkthrough. Report and data files, then a findings session with the analysts.
Request a customization

Surveys: hear it from shoppers, retailers and distributors

A market model tells you how big the opportunity is. A survey tells you why customers choose you, what they'll pay and what makes them switch.

We run these studies on 6WSurveyIQ, our own survey platform, which handles questionnaire design, respondent management and data quality checks in one place. For business audiences, 6WForum, our executive panel, gives us access to CXOs, operators, distributors and channel partners.

Pricing and willingness to pay

Find the price points where demand starts to fall before you launch a new product or tier.

Conjoint and MaxDiff

See which features, specifications and offers buyers actually trade off against each other.

Kano feature research

Separate must-haves from nice-to-haves before your product team builds them.

Brand health and awareness

Track awareness and perception over time, and measure what a campaign really changed.

Satisfaction and NPS

Net Promoter Score, customer effort and service ratings across your customer base.

Executive interviews

In-depth conversations with brand managers, category buyers and distributors.

Questions Consumer Staples clients bring to our survey team

  • Which pack size and price point sells best?
  • Why do shoppers switch to private labels?
  • Which channel should a new brand launch in first?
  • How loyal are customers to our brand?
  • Did our campaign change what people buy?
See how 6WSurveyIQ works

Consumer Staples consulting

Consulting starts where the report ends. Each engagement is built around one business decision, and stays with you after delivery as markets move.

Is this market worth entering?

Feasibility studies and business plans for new products, plants and markets, ending in a clear go or no-go view.

Feasibility studies and business plans

How should we launch?

Go-to-market plans covering positioning, pricing, partners and the order in which to enter markets.

Advisory and consulting

Who are we really up against?

Ongoing tracking of competitors: how they make money, where they're investing and what they're likely to do next.

Competitor intelligence

How will regulation affect us?

Impact assessments of food safety, labelling and import rules before they hit your plans.

Regulatory impact assessment

Which partners should carry us?

Distribution and partnership strategy across modern trade, traditional retail, e-commerce and distributors.

Channel and distribution strategy

What separates the winners?

The success factors, business models and management practices of the leaders in your segment.

Critical success factors analysis

Consumer Staples case studies

All case studies
Confectionery · UAE

Is tourism sweetening the UAE chocolate market?

The brief
How Dubai's tourism and hospitality sectors shape chocolate demand, through stakeholder interviews and market modelling.
What we found
A 32% post-COVID tourism rebound in Dubai is lifting premium and dark chocolate, especially in hospitality and gifting.
Read the case study
Stationery · Kenya

How is Kenya's stationery market growing so fast?

The brief
Market dynamics and growth drivers to support investment decisions, using our research, interviews and forecasting models.
What we found
Revenues are forecast to rise from $24M to $622.6M, driven by school enrolment, government initiatives and urban office development.
Read the case study
Personal care · India

Where should organic beauty brands expand?

The brief
Growth trends, consumer preferences and channel opportunities for premium organic beauty brands in India.
What we found
A projected 10.4% CAGR, with the clearest opportunity in Tier II and Tier III cities and in online channels.
Read the case study
Gifting · UAE

What is driving the UAE online gifting boom?

The brief
Trends, drivers and regional dynamics, through surveys, expert interviews and market data.
What we found
The market grew at a 15.4% CAGR, led by digital gifting and the corporate segment, with Dubai and Abu Dhabi accounting for most revenue.
Read the case study

Who we work with

Our clients are spread across APAC, the Middle East, Africa, Europe and the Americas, and every engagement is shaped around the client's own objectives.

  • Fortune 500 companies
  • Government agencies
  • World Bank and Asian Development Bank
  • Private equity firms
  • Technology and telecom companies
  • Manufacturers
  • Industry associations
  • Growth-stage businesses
See our client list

Client testimonials

"Our company successfully entered a new product line with 6Wresearch's support. The research also helped us understand the channel structure clearly."

Senior Manager, Sharp

"We have been working with 6Wresearch for the last two years across product lines and geographies. Reports have consistently helped us define strategy and plan launches."

"We were able to deep dive into the report, and the Chinese competitors database was extremely helpful. We truly appreciate the collaborative approach throughout."

"The report enabled us to better understand the market, and we would be pleased to recommend 6Wresearch within our other business divisions."

"The report was detailed and well-aligned with our expectations, with strong industry-specific analysis and useful insights."

Read all testimonials

6Wresearch in the news

Verified results and media coverage
Forbes Forbes

Used 6W analytics on infrastructure and pharmaceutical industry trends.

Read the article
Bloomberg Law Bloomberg Law

Carried 6W data on market growth and supply chain shifts.

Read the article
Business Standard Business Standard

Featured our analysis of ADAS and AI road safety technology in India.

Read the article
PTI News PTI News

Reported the pharmaceuticals export opportunity flagged in our India Export Attractiveness Tracker.

Read the article

Who you'll work with

You deal directly with the people doing the work, not a sales desk that hands you off. Meet the team

Rajat Kharbanda, Director & Senior Consultant

Leads the firm's custom research and consulting services and helps global clients make business decisions backed by market intelligence.

Consumer Staples research analysts

Own the reports, market models and company profiles for each segment, and keep them current.

Survey and analytics team

Write questionnaires, recruit respondents and turn raw responses into findings your team can act on.

Consulting team

Takes research through to recommendations and works with your managers on entry, pricing and partner decisions.

Frequently asked questions

Research can help consumer staples businesses assess market potential, understand demand and purchasing behavior, evaluate competition, identify growth opportunities, assess distribution channels, and support market entry, expansion and product development decisions.

Yes. Research can be tailored to specific product categories, brands, price bands, retail channels, customer groups, geographic markets and business objectives, subject to project scope and data availability.

Our consumer staples practice provides market intelligence across global, regional and country-level markets, executing more than 500 custom projects every year.

Recent studies include a survey of 1,000 professional display users across eight sectors and a two-phase conjoint study with 1,873 general respondents and 728 vehicle buyers.

Yes. We publish whitepapers that are presented at global industry events, and our analysts speak at those events.

Email sales@6wresearch.com or call +91-11-4302-4305 and we'll send the practice brochure.
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6Wresearch in the News

Thought Leadership and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
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Tata Teleservices

Industry Events and Analyst Meet

Whitepaper

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Tell us the decision you're facing

An analyst from the Consumer Staples team will reply with the right starting point, whether that's a report, a customization, a survey or a consulting project.