Heavy Industry practice

Heavy industry research for equipment segments where reliable data is hard to find.

Equipment manufacturers, dealers, rental companies, contractors and investors use our heavy industry team to size markets, map buyers and plan entry in regions most research overlooks.

Industry reports
Size the opportunity globally, by region or country by country, and see who you'll compete with.
Surveys
Ask contractors, fleet owners and dealers what they value, what they'll pay and why they switch.
Consulting
Turn the findings into an entry plan, pricing, partners and a launch sequence.

Our data has also appeared in Reuters, Mint, The Economic Times and Yahoo Finance.

The six questions behind our name, asked of a heavy industry business

What
What to sell
Equipment types and capacities in real demand
Where
Where to enter
Countries by infrastructure spend and project pipeline
When
When to scale
Construction and mining cycles, market by market
Whom
Whom to target
Contractors, rental firms and end users
Why
Why buyers choose
Cost of ownership, service and financing
How
How to win
Dealer networks, rental partners and after-sales
55,000+
Industry reports across 14 verticals
20,000+
Commercial engagements delivered
2,000+
Organisations served
50+
In-house databases
28+
Analytical models in regular use
14
Industry verticals under one roof

Turning Heavy Industry Data Into Strategic Insights

The heavy industry sector is continuously shaped by infrastructure and construction spending, mining activity, government projects, financing costs, safety and emission rules, and the growing role of rental and electrification. Our dedicated analysts continuously track key heavy industry segments and industry developments, delivering timely and actionable industry intelligence. By combining industry data, primary and secondary research, and analyst expertise, we help clients assess industry potential, understand contractor and buyer behavior, evaluate technology adoption, analyze distribution channels and competitive landscapes, and navigate regulatory developments to identify opportunities and make informed strategic decisions.

Why Choose 6Wresearch for Heavy Industry Research?

Strong Heavy Industry Expertise

  • Deep expertise across key heavy industry segments, including construction, road construction, mining and material handling equipment, elevators and escalators, agriculture equipment and highway safety infrastructure.
  • Understanding of factors specific to heavy industry, such as infrastructure spending, construction and mining cycles, project pipelines, financing, rental adoption, and safety and emission rules.

Comprehensive Market Coverage

  • Global, regional and country-level research covering market size, unit demand, competition, pricing, rental activity and growth opportunities.
  • Research tailored to specific equipment types, capacity classes, applications, end-use industries, customer groups and geographies.

Data-Driven Research

  • Combination of primary research, secondary data and analyst expertise to develop comprehensive market intelligence.
  • Insights based on inputs from equipment manufacturers, dealers, rental companies, contractors, fleet owners, experts and other industry stakeholders.

Customized Research Solutions

  • Research designed around specific business objectives, markets and products, supporting market entry, expansion, product development, investment planning and competitive benchmarking.

Heavy Industry Client Base

  • Supporting equipment manufacturers, dealers, rental companies, contractors, component suppliers, investors and other stakeholders across the heavy industry value chain.

Market Insights & Business Intelligence

  • Market Size & Forecasts – Assess market value, volume, historical performance and future growth potential.
  • Market Opportunities & Trends – Identify emerging opportunities, demand trends, technology adoption and changing market dynamics.
  • Competitive Positioning – Evaluate key players, market shares, product portfolios, pricing and competitive dynamics.
  • Market Entry Potential – Assess market attractiveness, demand potential, entry barriers and regulatory considerations.
  • Strategic Planning – Support expansion, product development, investment decisions and long-term business strategy.

Segments We Cover

Our heavy industry research spans the following segments, at global, regional and country level:

  • Construction Equipment – Earthmoving, lifting and site equipment
  • Road Construction Equipment – Paving, stabilisation and road safety equipment
  • Mining Equipment – Tippers, haulers and mining machinery
  • Material Handling Equipment – Forklifts, manlifts and warehouse equipment
  • Elevators & Escalators – Vertical transport for buildings and infrastructure
  • Agriculture Equipment – Tractors and farm machinery
  • Highway Safety Infrastructure – Safety barriers and road infrastructure products

Our Research Approach

We combine multiple research methodologies to deliver reliable and actionable heavy industry intelligence:

Primary Research

Insights gathered through interviews and interactions with equipment manufacturers, dealers, rental companies, contractors, fleet owners, industry experts and other relevant stakeholders.

Secondary Research

Analysis of equipment and industry databases, company reports, trade data including bills of lading, infrastructure project pipelines, government publications and other credible information sources.

Analyst Insights

Our analysts interpret market data, project pipelines, capacity changes, competitive movements, pricing trends and emerging technologies to provide meaningful insights beyond raw market numbers.

How the three come together

1
Gather

Primary and secondary inputs are collected in parallel, so interviews can test what the data suggests and the other way round.

2
Triangulate

Where sources disagree, analysts work out why. A figure that can't be reconciled across sources doesn't go into a report.

3
Forecast

Projections run on 6WForecastIQ, which weighs lead indicators alongside time-series and econometric models.

Heavy Industry: Global, Regional & Country Insights

We provide heavy industry market intelligence across global, regional, and country-level markets, helping clients assess market size, demand trends, equipment demand, project pipelines, competitive landscapes, regulatory developments, and growth opportunities across key geographies.

Our research can be tailored to specific countries, regions, equipment types, capacity classes, applications, end-use industries, value-chain segments, and customer groups based on the client's business objectives.

Global

A worldwide view of the heavy industry sector: market size, demand trends and leading international players.

Request the global report

Regional

Countries compared side by side on demand, competition and regulation.

Request a regional report

Country

Local demand, players, pricing and regulation, including markets most publishers fold into a regional average, such as Tonga, Tuvalu and South Sudan.

Browse all reports

Customize a report around your decision

A published report answers the questions most buyers share. Your board meeting usually has one or two that only apply to you. The analysts who built the original model do the extra work, so added countries, segments or companies line up with the numbers you already have. Typical requests include adding a contractor survey to an equipment report, or splitting the forecast by capacity class and end use.

More countries or regions

Extend coverage to every market on your shortlist.

New segment splits

Break data down by product, application, price band or customer group.

Named company profiles

Add the specific players you benchmark against.

Interview validation

Have key numbers tested with operators, buyers and distributors.

Survey add-on

Attach fresh customer data to the market model.

Data files and a briefing

Datasets alongside the report, plus a session with your team.

How customization works

1
Tell us the decision. What you're trying to decide, and by when.
2
Agree the scope. An analyst proposes coverage, method and timeline for your sign-off.
3
Research and cross-check. Desk research, interviews and surveys run in parallel and are checked against each other.
4
Delivery and walkthrough. Report and data files, then a findings session with the analysts.
Request a customization

Surveys: hear it from contractors, fleet owners and dealers

A market model tells you how big the opportunity is. A survey tells you why customers choose you, what they'll pay and what makes them switch.

We run these studies on 6WSurveyIQ, our own survey platform, which handles questionnaire design, respondent management and data quality checks in one place. For business audiences, 6WForum, our executive panel, gives us access to CXOs, operators, distributors and channel partners.

Pricing and willingness to pay

Find the price points where demand starts to fall before you launch a new product or tier.

Conjoint and MaxDiff

See which features, specifications and offers buyers actually trade off against each other.

Kano feature research

Separate must-haves from nice-to-haves before your product team builds them.

Brand health and awareness

Track awareness and perception over time, and measure what a campaign really changed.

Satisfaction and NPS

Net Promoter Score, customer effort and service ratings across your customer base.

Executive interviews

In-depth conversations with equipment OEMs, dealers, rental companies and contractors.

Questions Heavy Industry clients bring to our survey team

  • What drives a contractor's choice of equipment brand?
  • How do fleet owners weigh price against uptime?
  • Where is our dealer network too thin?
  • Would customers rather rent than buy?
  • What do buyers expect from warranties and spare parts?
See how 6WSurveyIQ works

Heavy Industry consulting

Consulting starts where the report ends. Each engagement is built around one business decision, and stays with you after delivery as markets move.

Is this market worth entering?

Feasibility studies and business plans for new products, plants and markets, ending in a clear go or no-go view.

Feasibility studies and business plans

How should we launch?

Go-to-market plans covering positioning, pricing, partners and the order in which to enter markets.

Advisory and consulting

Who are we really up against?

Ongoing tracking of competitors: how they make money, where they're investing and what they're likely to do next.

Competitor intelligence

How will regulation affect us?

Impact assessments of safety, emission and equipment import rules before they hit your plans.

Regulatory impact assessment

Which partners should carry us?

Distribution and partnership strategy across dealers, rental companies, distributors and EPC contractors.

Channel and distribution strategy

What separates the winners?

The success factors, business models and management practices of the leaders in your segment.

Critical success factors analysis

Heavy Industry case studies

All case studies
Elevators · Indonesia

Why is Kalimantan the next elevator hotspot?

The brief
Market dynamics, growth drivers and regional opportunities, using our research, primary interviews and forecasting models.
What we found
Growth is expected to pick up from 1.1% to around 4.8% CAGR. Java remains dominant, while Kalimantan offers the real upside.
Read the case study
Material handling · India

What is driving India's forklift boom?

The brief
Market size, demand drivers and competition, through stakeholder interviews, surveys and market modelling.
What we found
The market is projected to reach 28,000 units, driven by warehousing and electrification, with Class I and II electric forklifts leading growth.
Read the case study
Road equipment · Kenya

What is paving Kenya's road equipment growth?

The brief
Growth drivers and opportunities for road stabilisation equipment, with competitive benchmarking of major players.
What we found
Government projects drove recent growth, soil stabilisers lead revenue, recyclers are the fastest-growing segment and highway construction dominates.
Read the case study
Manlifts · Saudi Arabia

Is Vision 2030 lifting Saudi Arabia's manlift market?

The brief
Growth prospects by type, end user and region, combining our research with stakeholder interviews.
What we found
The market grew at a 4.0% CAGR after COVID, driven by construction, oil and gas and logistics, with boom lifts leading.
Read the case study

Who we work with

Our clients are spread across APAC, the Middle East, Africa, Europe and the Americas, and every engagement is shaped around the client's own objectives.

  • Fortune 500 companies
  • Government agencies
  • World Bank and Asian Development Bank
  • Private equity firms
  • Technology and telecom companies
  • Manufacturers
  • Industry associations
  • Growth-stage businesses
See our client list

Client testimonials

"Our company successfully entered a new product line with 6Wresearch's support. The research also helped us understand the channel structure clearly."

Senior Manager, Sharp

"We have been working with 6Wresearch for the last two years across product lines and geographies. Reports have consistently helped us define strategy and plan launches."

"We were able to deep dive into the report, and the Chinese competitors database was extremely helpful. We truly appreciate the collaborative approach throughout."

"The report enabled us to better understand the market, and we would be pleased to recommend 6Wresearch within our other business divisions."

"The report was detailed and well-aligned with our expectations, with strong industry-specific analysis and useful insights."

Read all testimonials

6Wresearch in the news

Verified results and media coverage
Forbes Forbes

Used 6W analytics on infrastructure and pharmaceutical industry trends.

Read the article
Bloomberg Law Bloomberg Law

Carried 6W data on market growth and supply chain shifts.

Read the article
Business Standard Business Standard

Featured our analysis of ADAS and AI road safety technology in India.

Read the article
PTI News PTI News

Reported the pharmaceuticals export opportunity flagged in our India Export Attractiveness Tracker.

Read the article

Who you'll work with

You deal directly with the people doing the work, not a sales desk that hands you off. Meet the team

Rajat Kharbanda, Director & Senior Consultant

Leads the firm's custom research and consulting services and helps global clients make business decisions backed by market intelligence.

Heavy Industry research analysts

Own the reports, market models and company profiles for each segment, and keep them current.

Survey and analytics team

Write questionnaires, recruit respondents and turn raw responses into findings your team can act on.

Consulting team

Takes research through to recommendations and works with your managers on entry, pricing and partner decisions.

Frequently asked questions

Research can help heavy industry businesses assess market potential, understand demand and purchasing behavior, evaluate competition, identify growth opportunities, assess distribution channels, and support market entry, expansion and product development decisions.

Yes. Research can be tailored to specific equipment types, capacity classes, applications, end-use industries, customer groups, geographic markets and business objectives, subject to project scope and data availability.

Our heavy industry practice provides market intelligence across global, regional and country-level markets, including unexplored markets and regions where reliable data is scarce.

Recent studies include a survey of 1,000 professional display users across eight sectors and a two-phase conjoint study with 1,873 general respondents and 728 vehicle buyers.

Yes. We publish whitepapers that are presented at global industry events, and our analysts speak at those events.

Email sales@6wresearch.com or call +91-11-4302-4305 and we'll send the practice brochure.
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6Wresearch in the News

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HoneyWell
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Tell us the decision you're facing

An analyst from the Heavy Industry team will reply with the right starting point, whether that's a report, a customization, a survey or a consulting project.