India Baby Product Market (2024-2030) | Share, Trends, Value, Analysis, Outlook, Forecast, Growth, Industry, Companies, Size & Revenue

Market Forecast By Product Types (Baby Skin Care Product, Baby Hair Care Product, Baby Toiletries, Baby Food & Beverages Product, Baby Stroller, Apparels, Toys & Accessories), By Distribution Channel (Online, Offline), By Region (Western, Southern, Northern, Eastern) and competitve landscape.

Product Code: ETC5928342 Publication Date: Apr 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 116 No. of Figures: 27 No. of Tables: 9

India Baby Product Market Synopsis

The India baby product market is poised for substantial expansion in the forthcoming years, fueled by the nation's robust birth rate, which has spurred a heightened demand for baby-related goods. In 2019, India boasted a birth rate of 17.05 per thousand individuals, surpassing other populous nations like China and the USA. Additionally, with an annual birth rate of approximately 25 million over the past decade, India underscores a significant need for essentials such as diapers, baby food, apparel, footwear, and hygiene products, propelling considerable growth in the baby product market segment.

India Baby Product Market Overview

According to 6wresearch, India Baby Product Market size is projected to grow at a CAGR of 9.5% during 2024-2030F. The anticipated growth in the middle-class segment, projected to reach 715 million individuals by 2031 from 432 million in 2019, is poised to significantly bolster household income and stimulate consumer spending throughout the forecast period. With increasing household income, parents are empowered to invest more in high-quality and innovative baby products, prioritizing safety, comfort, and well-being for their infants.

Furthermore, government initiatives such as the 'Lakhpati Didi' scheme, launched in 2024 to provide skill development training to 20 million women in rural areas, coupled with the rising enrolment of women in STEM courses from 38.4% in 2014-15 to 42.6% in 2021-22, are expected to amplify women's participation in the workforce and drive demand for convenient and time-saving baby products such as baby food pouches and cereals. The convergence of favorable demographic trends, increasing disposable income, and greater female workforce participation are poised to fuel demand for baby apparel, skincare, hair care, and baby care products, thus propelling the Indian baby product market in the years ahead.

India Baby Product Market

Market Segmentation by Product Types

During the forecasted period, baby food and beverages are expected to experience significant growth driven by increasing awareness among parents about the importance of nutrition during early childhood development. The packaged baby food and beverages often come with nutritional information and are formulated to meet specific nutritional needs, providing reassurance to parents about their baby's diet.

Market Segmentation by Distribution Channel

In 2023, offline markets dominated India baby products industry, offering a wide range of items in supermarkets and hypermarkets. These stores allowed for immediate availability and physical inspection of products like clothes, toys, and furniture to ensure quality and safety standards. Yet, online sales surged with the highest growth rate, led by e-commerce giants like Amazon and Flipkart, fuelling further growth.

Market Segmentation by Region

By region, the northern region has captured a significant portion and is projected to grow at the fastest rate compared to other regions. This growth is attributed to several factors, including the region's economic prosperity, population density, and rapid urbanization, which drive higher demand for baby products such as baby skin care, apparel, toys, food, and beverages in the foreseeable future.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2020 to 2023.
  • Base Year: 2023
  • Forecast Data until 2030.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • India Baby Product Market Overview
  • India Baby Product Market Outlook
  • India Baby Product Market Forecast
  • Historical Data and Forecast of India Baby Product Market Revenues, for the Period 2020-2030F
  • Historical Data and Forecast of India Baby Product Market Revenues, By Product Types, for the Period 2020-2030F
  • Historical Data and Forecast of India Baby Product Market Revenues, By Distribution Channel, for the Period 2020-2030F
  • Historical Data and Forecast of India Baby Product Market Revenues, By Region, for the Period 2020-2030F
  • Industry Life Cycle
  • India Baby Product Market – Porter’s Five Forces
  • Market Drivers and Restraint
  • Market Trends
  • Market Opportunity Assessment
  • Company Revenue Ranking
  • Market Competitive Benchmarking
  • Company Profiles

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Types

  • Baby Skin Care Product
  • Baby Hair Care Product
  • Baby Toiletries
  • Baby Food & Beverages Product
  • Baby Stroller
  • Apparels, Toys & Accessories

By Distribution Channel

  • Online
  • Offline

By Region

  • Western
  • Southern
  • Northern
  • Eastern
Frequently Asked Questions About the Market Study (FAQs):
India Baby Product market size is projected to grow at a CAGR of 9.5% during 2024-2030F.
Government initiatives such as the 'Lakhpati Didi' scheme, launched in 2024 to provide skill development training to 20 million women in rural areas, coupled with the rising enrolment of women in STEM courses from 38.4% in 2014-15 to 42.6% in 2021-22, are expected to amplify women's participation in the workforce and drive demand for convenient and time-saving baby products such as baby food pouches and cereals.
In 2023, offline markets dominated India baby products industry, offering a wide range of items in supermarkets and hypermarkets.
Segments that are covered in the market report are by product types, distribution channel and regions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1. Executive Summary
2. Introduction
2.1 Report Description
2.2 Key Highlights of the Report
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3. India Baby Product Market Overview
3.1 India Baby Product Market Revenues (2020-2030F)
3.2 India Baby Product Market Industry Life Cycle
3.3 India Baby Product Market Porter's Five Forces
4. India Baby Product Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraint
5. India Baby Products Market Trends & Evolution
6. India Baby Products Market Overview, By Product Types
6.1. India Baby Products Market Revenue Share and Revenues, By Baby Skin Care (2020-2030F)
6.1.1. India Baby Skin Care Market Revenues, By Baby Talc Powder (2020-2030F)
6.1.3. India Baby Skin Care Market Revenues, By Lotions/Creams/Moisturizers (2020-2030F)
6.1.4. India Baby Skin Care Market Revenues, By Massage Oil (2020-2030F)
6.1.5. India Baby Skin Care Market Revenues, By Others (2020-2030)
6.2. India Baby Products Market Revenue Share and Revenues, By Baby Hair Care Products (2020-2030F)
6.2.1. India Baby Hair Care Products Market Revenues, By Baby Shampoo & Conditioner (2020-2030F)
6.2.2. India Baby Hair Care Products Market Revenues, By Hair Oil (2020-2030F)
6.3. India Baby Products Market Revenue Share and Revenues, By Baby Bath Products (2020-2030F)
6.3.1. India Baby Bath Products Market Revenues, By Soaps (2020-2030F)
6.3.2. India Baby Bath Products Market Revenues, By Bubble Bath/Shower Gel (2020-2030F)
6.4. India Baby Products Market Revenue Share and Revenues, By Baby Toiletries (2020-2030F)
6.4.1. India Baby Toiletries Market Revenues, By Diapers (2020-2030F)
6.4.2. India Baby Toiletries Market Revenues, By Baby Wipes (2020-2030F)
6.4.3. India Baby Toiletries Market Revenues, By Baby Fragrances/Perfumes (2020-2030F)
6.5. India Baby Products Market Revenue Share and Revenues, By Baby Food & Beverages (2020-2030F)
6.5.1. India Baby Food & Beverages Market Revenues, By Baby Infant Formula (2020-2030F)
6.5.2. India Baby Food & Beverages Market Revenues, By Baby Food Cereals (2020-2030F)
6.5.3. India Baby Food & Beverages Market Revenues, By Baby Milk Product (2020-2030F)
6.5.4. India Baby Food & Beverages Market Revenues, By Others (2020-2030F)
6.6. India Baby Products Market Revenue Share and Revenues, By Baby Stroller (2020-2030F)
6.6.1. India Baby Stroller Market Revenues, By Traditional Strollers (2020-2030F)
6.6.2. India Baby Stroller Market Revenues, By Specialized Strollers (2020-2030F)
6.6.3. India Baby Stroller Market Revenues, By Others (2020-2030F)
6.7. India Baby Products Market Revenue Share and Revenues, By Apparel, Toys & Accessories (2020-2030F)
6.7.1. India Apparel, Toys & Accessories  Market Revenues, By Kidswear (2020-2030F)
6.7.2. India Apparel, Toys & Accessories  Market Revenues, By Footwear (2020-2030F
6.7.3. India Apparel, Toys & Accessories  Market Revenues, By Toys (2020-2030F)
6.7.4. India Apparel, Toys & Accessories  Market Revenues, By Accessories (Bottle, Towels, Brush, Swings, etc.) (2020-2030F)
7. India Baby Products Market Overview, By Distribution Channel
7.1. India Baby Products Market Revenue Share and Revenues, By Distribution Channel (2020-2030F)
7.1.1.  India Baby Products Market Revenues, By Online (2020-2030F)
7.1.2.  India Baby Products Market Revenues, By Offline (2020-2030F)
8. India Baby Products Market Overview, By Region
8.1. India Baby Products Market Revenue Share and Revenues, By Region (2020-2030F)
8.1.1. India Baby Products Market Revenues, By Northern Region (2020-2030F)
8.1.2. India Baby Products Market Revenues, By Southern Region (2020-2030F)
8.1.3. India Baby Products Market Revenues, By Eastern Region (2020-2030F)
8.1.4. India Baby Products Market Revenues, By Western Region (2020-2030F)
9  India Baby Products Market Key Performance Indicators 
10. India Baby Products Market Opportunity Assessment
10.1. India Baby Products Market Opportunity Assessment, By Product Type (2030F)
10.2. India Baby Products Market Opportunity Assessment, By Distribution Channel (2030F
10.3. India Baby Products Market Opportunity Assessment, By  Region (2030F)
11.  India Baby Products Market Government Rules & Regulations
12.  India Baby Products Market Competitive Landscape
12.1 India Baby Product Market, By Online Platform
12.2 India Baby Product Market Top 3 Players, By Platform
12.3 India Baby Product Market Revenue Ranking, By Companies
12.4 India Baby Product Market Competitive Benchmarking, By Technical Parameters
12.5 India Baby Product Market Competitive Benchmarking, By Operating Parameters
13. Company Profile
13.1 Johnson & Johnson Private Limited
13.2 Himalaya Global Holdings Limited
13.3 Dabur India Limited
13.4 Hindustan Unilever Limited
13.5 Lotus Herbals Private Limited
13.6 Honasa Consumer Ltd
13.7 Me N Moms Pvt. Ltd.
13.8 Sebamed India
13.9 Mother Sparsh Baby Care Private Limited
13.10 Amishi Consumer Technologies Pvt. Ltd.
13.11 Galderma India Private Limited
13.12 Mothercare (India) Ltd.
13.13 Blupin Technologies Pvt. Ltd
13.14 Kimberly-Clark India Private Limited
13.15 Procter & Gamble Hygiene And Health Care Limited
13.16 Millennium Babycares Pvt. Ltd.
13.17 Piramal Pharma Limited
13.18 Pigeon India Private Limited
13.19 Nestlé India
13.20 Abbott India Ltd.
13.21 Nutricia International Private Limited
13.22 Wholsum Foods Pvt. Ltd.
13.23 Tata Consumer Soulfull Pvt. Ltd.
13.24 Artsana India Private Limited
13.25 J L Morison (India)
13.26 Luvlap
13.27 R For Rabbit Baby Products Pvt Ltd.
13.28 Little Charlie Pvt Ltd
13.29 Mattel Toys (India) Private Limited
13.30 BrainBees Solutions Limited
14.  Key Strategic Recommendations
15.  Disclaimer
List of Figures
1. India Baby Product Market Revenues, 2020-2030F ($ Million)
2. Female Labour Force Participation, FY 2018-FY2023
3. India GDP Per Capita, 2019-2030F, (Thousand USD)
4. India Baby Product Market Revenue Share, By Baby Skin Care, 2023 and 2030F
5. India Baby Product Market Revenue Share, By Baby Hair Care Product, 2023 and 2030F
6. India Baby Product Market Revenue Share, By Baby Bath Product, 2023 and 2030F
7. India Baby Product Market Revenue Share, By Baby Toiletries, 2023 and 2030F
8. India Baby Product Market Revenue Share, By Baby Food & Beverages, 2023 and 2030F
9. India Baby Product Market Revenue Share, By Baby Stroller, 2023 and 2030F
10. India Baby Product Market Revenue Share, By Apparel, Toys & Accessories, 2023 and 2030F
11. India Baby Product Market Revenue Share, By Distribution Channel, 2023 and 2030F
12. India Baby Product Market Revenue Share, By Region, 2023 and 2030F
13. Birth Rate Per Thousand, By Country, 2021
14. New-borns Babies in India, 2020-2022 (Million)
15. India Population Ages 00-04 (% of Total Population), 2018-2022 
16. India Income Distribution, 2018-2022 (Million)
17. India Baby Product Market Opportunity Assessment, By Product Types, 2030F
18. India Baby Product Market Opportunity Assessment, By Distribution Chaneel, 2030F
19. India Baby Product Market Opportunity Assessment, By Region, 2030F
20. India Baby Product Market, By Sales Across Online Platform, 2023
21. India Baby Skin Care Products Market Revenue Share, By Companies, 2023
22. India Baby Hair Care Products Market Revenue Share, By Companies, 2023
23. India Baby Bath Products Market Revenue Share, By Companies, 2023
24. India Baby Toiletries Products Market Revenue Share, By Companies, 2023
25. India Baby Food & Beverages Products Market Revenue Share, By Companies, 2023
26. India Baby Stroller Market Revenue Share, By Companies, 2023
27. E-Commerce Market Share, By Tier Cities, 2021 & 2022 
List of Tables
1. India Baby Product Market Revenues, By Baby Skin Care, 2020-2030F ($ Million)
2. India Baby Product Market Revenues, By Baby Hair Care Product, 2020-2030F ($ Million)
3. India Baby Product Market Revenues, By Baby Bath Product, 2020-2030F ($ Million)
4. India Baby Product Market Revenues, By Baby Toiletries, 2020-2030F ($ Million)
5. India Baby Product Market Revenues, By Baby Food & Beverages, 2020-2030F ($ Million)
6. India Baby Product Market Revenues, By Baby Stroller, 2020-2030F ($ Million)
7. India Baby Product Market Revenues, By Apparel, Toys & Accessories, 2020-2030F ($ Million)
8. India Baby Product Market Revenues, By Distribution Channel, 2020-2030F ($ Million)
9. India Baby Product Market Revenues, By Region, 2020-2030F ($ Million)
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