India Smart TV Market (2023-2029) | Trends, Share, Companies, Revenue, Forecast, Size, Industry, Value, Growth, Outlook, COVID-19 IMPACT & Analysis

India Smart TV Market | Country-Wise Share and Competition Analysis

In the year 2021, China was the largest exporter in terms of value, followed by China, and Hong Kong SAR. It has registered a growth of 2.16% over the previous year. In China, Hong Kong SAR registered a growth of 16.15% as compared to the previous year. In the year 2017, China was the largest exporter followed by Malaysia. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, India has a Herfindahl index of 1677 in 2017 which signifies moderately concentrated also in 2021 it registered a Herfindahl index of  1764 which signifies moderately concentrated in the market.

India Smart TV Market - Export Market Opportunities

Topics Covered in the India Smart TV Market

India Smart TV Market report thoroughly covers the market by screen types, screen size, resolution, technology, distribution channels, and regions. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Smart TV Market Synopsis

India Smart TV Market is anticipated to register a sound growth in the coming years owing to the rising urbanization, disposable income, and internet penetration. The rising income level of the population enables them to invest in the purchase of smart TVs to achieve premium entertainment experiences, as smart TVs are integrated with advanced features and connectivity options, which drives product demand. Digitalization and Internet Penetration have increased the adoption of smart TVs, as they provide access to online content to watch on a large screen. Urbanization is also a significant driver for the India Smart TV industry, with the rising shift of the population from rural to urban areas willing to adopt standard lifestyles, including the installation of smart TVs. 

According to 6Wresearch, the India Smart TV Market size is estimated to grow at a compound annual growth rate of 16.9% during the forecast period 2023-2029.  The market is estimated to grow considerably in the country due to increased e-commerce setups such as Amazon and Flipkart, which have made it easier for customers to purchase from the comfort of their homes, price comparisons, and deep product details are some benefits offered by these portals. Additionally, the rising popularity of OTT platforms such as Netflix, Amazon Prime, and others is increasingly generating demand for smart TVs to easily access content.  These are some major growth proliferating factors driving the India Smart TV Market growth. Moreover, the continuous technological upgradation into smart TVs such as faster processors, better image quality, and enhanced user interface has resulted in an increased smart TV adoption at a tremendous rate. Smart Home Integration is another prominent factor driving the market growth as this offers connectivity access to the consumers, which is extremely convenient to use. 

COVID-19 Influence on the India Smart TV Market

COVID-19 had a significant influence on the India Smart TV Market which is a part of the Asia Pacific Smart TV market. with the initial lockdown, people were staying at home watching online content, as a result, smart TVs experienced a slight demand during the pandemic, nevertheless, with a delay in the smart TV manufacturing process due to disruption in the raw materials. This has led to a decline in the availability of the product in the Indian market. 

Key Players of the India Smart TV Market

• India Smart TV Market is highly competitive as various companies are dealing in the same products. Some of them are mentioned below in the given list:
• Samsung is a well-known player in the country, that offers a spectrum range of electronic products including smart TVs.
• LG Electronics is another well-renowned company with a strong existence. They offer innovative and top-notch quality electronics to their customers. 
• Sony Corporation is a well-established player in the country, offering top-notch quality smart TVs at competitive prices with advanced features.
• Xiaomi (Mi TV) has a strong presence in the country, they provide a wide range of smart TVs integrated with advanced features. 

Some Ongoing Trends & Opportunities India Smart TV Market

The India Smart TV Market is estimated to witness tremendous growth over the coming years underpinned by several trends and opportunities. One of the significant opportunities estimated to fuel the product demand is smart TV adoption in rural areas, which can be a great opportunity for the manufacturers to tap into the market by providing an affordable range of TVs. Moreover, environmentally conscious consumers are spending to buy energy-efficient and eco-friendly TVs, so manufacturers can focus on developing greener smart TVs. With the availability of high-quality content in 4K and 8K resolution, consumers are willing spending to purchase Smart TVs that can deliver better picture quality. This is one of the ongoing market trends estimated to leave a positive impact on the Smart TV Market in India. 

Market Analysis by Resolution

According to Shivankar, Research Manager, 6Wresearch, full HD resolution based smart TVs are in high demand, as the availability of high-quality content seeks HD resolution TVs integrated with advanced features, such as fast processors and improved user interface. 

Market Analysis by Distribution Channel

Based on distribution channels, both offline and online segments are dominating the India Smart TV Market share, however, the online segment is gaining traction in the country with an increased population presence over online portals for shopping purposes. 

Key attractiveness of the report

• COVID-19 Impact on the Market.
• 10 Years Market Numbers.
• Historical Data Starting from 2019 to 2022.
• Base Year: 2022.
• Forecast Data until 2029.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Smart TV Market Outlook
• Market Size of India Smart TV Market, 2022
• Forecast of India Smart TV Market, 2029
• Historical Data and Forecast of India Smart TV Revenues & Volume for the Period 2019 - 2029
• India Smart TV Market Trend Evolution
• India Smart TV Market Drivers and Challenges
• India Smart TV Price Trends
• India Smart TV Porter's Five Forces
• India Smart TV Industry Life Cycle
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Screen Type for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By 28 to 40 inch for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By 41 to 59 inch for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By 60 inch & above for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Pannel Type for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By LED for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By OLED for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By QLED for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Others for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Resolution Type for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By HD TV for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Full HD TV for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By 4K UHD TV for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By 8K TV for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Distribution Channel for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Direct for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Indirect for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By End Use for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Commercial for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Residential for the Period 2019 - 2029
• Historical Data and Forecast of India Smart TV Market Revenues & Volume By Others for the Period 2019 - 2029
• India Smart TV Import Export Trade Statistics
• Market Opportunity Assessment By Screen Type
• Market Opportunity Assessment By Panel Type
• Market Opportunity Assessment By Resolution Type
• Market Opportunity Assessment By Distribution Channel
• Market Opportunity Assessment By End Use
• India Smart TV Top Companies Market Share
• India Smart TV Competitive Benchmarking By Technical and Operational Parameters
• India Smart TV Company Profiles
• India Smart TV Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Screen Type

• 28 To 40 Inch
• 41 to 59-inch
• 60 Inch & Above

By Panel Type

• LED
• OLED
• QLED
• Others

By Resolution Type

• HD TV
• Full HD TV
• 4K UHD TV
• 8K TV

By Distribution Channel

• Direct
• Indirect

By End Use

• Commercial
• Residential
• Others

India Smart TV Market: FAQs