Market decisions built on evidence, not estimation.
One engagement cluster, from opportunity identification through to implementation — explore the services, the models behind them, and the case studies that prove them out.
we serve
Services Cluster
Click a stage, then a sub-service inside, then jump to its case study.
+
Identify
Market Research & Opportunity Assessment
Establish the size, structure, rules and behavior of the market before committing resources.
›Market Sizing & Forecasting
›Market Dynamics
›Competitive Landscape & Competitor Assessment
›Regulatory Assessment
›Distribution Channel Assessment
›Segmentation
›Customer Preferences & Buying Behavior
+
Understand
Customer & End-User Behavior Analysis
Go beneath stated preferences to what actually drives decisions, usage and loyalty.
›Needs & Motivation Analysis
›Usage & Attitude (U&A) Studies
›Purchase Decision Drivers
›Satisfaction & Loyalty
+
Position
Brand, Product & Sales Strategy
Turn research and behavioral insight into how the brand, product and sales actually show up in the market.
›Brand Strategy & Positioning
›Product Strategy
›Sales Strategy
›Lost Case (Win/Loss) Analysis
›Advertising & Campaign Impact
›Customer Journey Mapping
›Brand Tracking
+
Analyze
Data Analytics & Reporting
Turn raw data into descriptive, diagnostic and predictive intelligence.
›Descriptive & Diagnostic Analytics
›Predictive Analytics
›Data Visualization & Reporting
+
Model
Big Data & AI/ML
Apply machine learning and unstructured-data techniques at scale.
›Machine Learning & Deep Learning
›NLP & Text Analytics
›Real-Time & Streaming Analytics
+
Strategize
Corporate & Growth Strategy
Set the growth, entry and portfolio agenda once the market and customer picture is clear.
›Corporate & Growth Strategy
›Market Entry & Expansion
›M&A & Portfolio Management
+
Optimize
Operations & Management Consulting
Tighten process, supply chain and performance once strategy is set.
›Process Optimization
›Supply-Chain & Procurement
›Quality & Performance Management
+
Digitize
Digital Transformation & Innovation
Modernize systems and prototype new digital products.
›Digital Road-Mapping
›IoT & Industry 4.0 Initiatives
›Digital Product Innovation
+
De-risk
Risk, Compliance & Governance
Pressure-test the plan against regulatory and financial risk.
›Regulatory-Gap Analysis
›Quantitative Risk Modeling
›ESG Assessments
+
Sustain
Sustainability & ESG Strategy
Build the environmental and reporting case alongside the commercial one.
›Carbon-Footprint Modeling
›ESG Reporting & Disclosure
›Stakeholder-Aligned Strategy
+
Plan
Strategy Roadmap
Consolidate every workstream above into one sequenced, resourced plan the organization can actually execute.
›Roadmap Prioritization & Sequencing
›Milestone & Timeline Planning
›Resource & Budget Allocation
›Stakeholder Alignment & Sign-Off
+
Implement
Implementation & Change Management
Deliver the plan — deployment, org adoption and benefits tracking.
›Project & Program Management
›Technology Deployment
›Org-Change & Adoption Support
›Post-Implementation Review
+
Partner
Partnership & Distributor Development
Convert the plan into signed relationships on the ground — the final step from strategy to revenue.
›Partner & Distributor Identification
›Due Diligence & Capability Assessment
›Commercial Terms & Negotiation Support
›Onboarding & Relationship Governance
Case Studies
Click a service, model, data source or industry — matching studies highlight here.
Airport Wireless Infrastructure Market Entry
▶
Watch case study
Determine whether a network-hardware OEM should enter Taiwan’s airport wireless infrastructure market and, if so, in which segment.
ADAS Supplier Channel & Pricing Strategy
▶
Watch case study
Reset price architecture and identify distributor partners for an ADAS component supplier ahead of a regional launch.
Export Attractiveness & Trade-Corridor Analysis
▶
Watch case study
Flag untapped export corridors for a generics manufacturer ahead of new US tariff exposure.
SKU Segmentation & Demand Forecast
▶
Watch case study
Identify which SKU segments to prioritize for shelf space ahead of a category reset.
Retail Banking Churn & Retention Drivers
▶
Watch case study
Find the leading drivers of customer churn for a retail banking portfolio and prioritize retention actions.
Supply Chain Risk & Feasibility Review
▶
Watch case study
Assess feasibility of a new assembly line given regional supply-chain exposure.
Our Platforms
Our standing panel of industry experts and operators, tapped for primary interviews on every engagement.
Our survey engine for fielding quantitative and qualitative research at scale.
Proprietary forecasting models that power our market sizing and scenario work.
Trade and export-potential intelligence used for market-entry and corridor analysis.
Analytical Models
Click a model to see which engagements applied it.
› Market Sizing, Forecasting & Trade
›TAM–SAM–SOM Modeling
Top-down and bottom-up triangulation of addressable market value.
›CAGR & Time Series (ARIMA)
Extends historical trends to project market size and growth rate.
›Monte Carlo Simulation
Random-sampling simulation to model uncertain, complex outcomes.
›Scenario & Sensitivity Modeling
Stress-tests forecasts against macro, regulatory and pricing scenarios.
›Gravity / Export Potential Model
Projects bilateral trade potential using GDP, tariff and distance variables.
› Segmentation & Clustering
›K-Means Clustering
Groups customers or accounts into statistically distinct segments.
›Latent Class Analysis (LCA)
Advanced segmentation that identifies hidden subgroups in survey data.
›Factor & Discriminant Analysis
Reduces complexity and identifies variables that separate segments.
› Pricing & Value Models
›Van Westendorp (PSM)
Maps acceptable price ranges directly from customer responses.
›Conjoint Analysis
Isolates how much each product or offer attribute drives customer choice.
›Price Elasticity of Demand
Measures how sensitive demand is to a change in price.
›Dynamic / AI-Based Pricing
Adjusts prices in real time based on demand signals.
› Customer & Behavioral Models
›MaxDiff
Ranks features, needs or claims by relative importance across respondents.
›Kano Model
Classifies features into must-be, performance and delight to guide roadmap priority.
›Regression / Driver Analysis
Quantifies which factors most influence satisfaction, demand or churn.
›Sentiment Analysis
Uses NLP to read customer emotion in reviews, surveys or social media.
›Jobs-to-Be-Done Framework
Frames purchase decisions around the underlying task the customer is hiring the product for.
› Brand & Marketing Models
›Perceptual Mapping
Visualizes how competitors are positioned based on customer perception.
›Brand Valuation & Loyalty Modeling
Quantifies brand value and the drivers of repeat preference.
›Marketing Mix Modeling & Attribution
Attributes sales impact across channels and campaigns.
› Sales & Funnel Models
›Sales Funnel & Conversion Analysis
Maps drop-off and efficiency at each stage of the sales process.
›Lead Scoring & Predictive Sales Modeling
Ranks and forecasts which leads are most likely to convert.
›Win/Loss (Lost Case) Analysis
Diagnoses why specific deals were won or lost against competitors.
› Competitive & Structural Models
›Porter's Five Forces
Assesses industry attractiveness and competitive intensity.
›SWOT & Strategic Group Mapping
Positions the business and its rivals into comparable strategic clusters.
› Financial, Risk & Change Models
›DCF / NPV / IRR
Core valuation and investment-return methods for business cases.
›Monte Carlo Risk Simulation & VaR
Quantifies downside risk exposure under uncertainty.
›Change Management Models
Kotter's 8-Step, ADKAR and Lewin's models for guiding organizational change.
Data Collection
› Qualitative Surveys
›In-Depth Interviews (IDI)
One-on-one interviews that dig into motivations behind stated survey answers.
›Focus Group Discussions (FGD)
Moderated group sessions that surface shared attitudes and language.
›Ride-Along / Shop-Along Studies
Researcher accompanies the respondent through an actual purchase or usage occasion.
›Ethnographic & Contextual Inquiry
Observes behavior in its natural setting rather than relying on self-report.
›In-Home Usage Test (IHUT)
Respondents trial a product at home over a set period and report back.
› Quantitative Surveys
›Online Surveys (CAWI)
Self-administered web surveys for scaled, structured data collection.
›Telephone Surveys (CATI)
Interviewer-administered phone surveys, useful for harder-to-reach samples.
›Face-to-Face Surveys (CAPI)
In-person structured interviews, common where digital penetration is low.
›Intercept Surveys
Short on-site surveys at the point of purchase or footfall location.
›Panel & Tracking Studies
Repeated waves with the same respondent panel to measure change over time.
› Expert & Trade Research
›Primary Interviews (6WForum Panel)
Structured conversations with industry experts and operators via our expert panel.
›Distributor & Channel Partner Surveys
Direct input from the channel on stocking, pricing and demand signals.
›Mystery Shopping & Store Audits
Unannounced in-store visits to assess real-world pricing, service and availability.
› Trade & Secondary Data
›Bills of Lading Data
Shipment-level trade records used to verify real, physical trade flows.
›Customs & Import-Export Databases
Official trade databases for corridor and tariff-exposure analysis.
›Proprietary Databases
6W's in-house intelligence built up across prior engagements.
›Point-of-Sale (POS) / Retail Audit Data
Sell-through and shelf data from retail audit panels.
› Digital & Behavioral Data
›Social Media Listening
Tracks public sentiment and conversation volume around a brand or category.
›Web & App Analytics
Clickstream and in-app behavioral data for digital-journey analysis.
Frequently Asked Questions
› What services does 6W Strategy offer?
› Can we engage 6W Strategy for a single stage instead of the full cluster?
› What analytical models does 6W Strategy use?
› What data sources back up 6W Strategy's research?
› Which industries does 6W Strategy work across?
› What proprietary platforms does 6W Strategy use?
Start with a scoping call.
Tell us the market and decision — we'll map the right sequence of services.
