Enterprise Video Market Size | Growth Drivers, Regional Insights & Forecast 2031

Q: What is the current and projected size of the enterprise video market?

The enterprise video market is valued at USD 21.6 billion and is expected to reach USD 64.9 billion by 2032.

Q: In which enterprise areas is video most commonly used?

It is used in internal communications, employee training, customer support, and brand marketing initiatives.

Q: What factors are driving the growth of the enterprise video market?

Growth is driven by remote work adoption, demand for training tools, cloud integration, and video-based marketing.

Q: What is the CAGR of the enterprise video market from 2024 to 2032?

The market is projected to grow at a CAGR of 14.5% during the forecast period.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA4424

Publication Date: Jun 2025

What is the Enterprise video market Size?

According to 6Wresearch internal database and industry insights, the Global Enterprise Video Market was valued at USD 21.6 billion in 2024 and is anticipated to exceed USD 64.9 billion by 2031, registering a steady at CAGR of 14.5% during the forecast period.

The enterprise video market is rising dramatically because organizations require more collaboration, communication, and digital training. Remote work is more widely accepted, teams are globalized, and videos are part of marketing and customer engagement. Organizations are using video tools for better productivity, training employees, and reaching customers.

Major Growth Factors of the Enterprise video market

Growing demand for video-based training
Rise in remote and hybrid work culture
Need for enhanced internal communication
Expansion of cloud-based video solutions
Integration with enterprise communication platforms
Demand for secure and scalable video platforms
Increasing use of video in marketing strategies
Advancements in AI-driven video analytics

Enterprise Video Market Trends

There is a growing acceptance of video platforms as businesses focus on higher-quality cloud-based and AI-enabled products. There is a move towards mobile-first video content, real-time collaboration, and interactive experiences. Video is taking a more prominent position in enterprise marketing, employee onboarding programs and customer engagements. These trends are driving demand for affordable, scalable media solutions that include the ability to deliver personalized content and leverage data/analytics. Video applications will increasingly intertwine with other enterprise applications.

Emerging Developments in the Enterprise Video Market

Innovations like AI-enabled transcription and translation, VR training videos, and capacity for organizing and analysing video content securely are coming to the forefront. Companies are targeting scalable, low-latency video (infrastructure and platforms) with features for analytics on engagement, etc. These technologies allow enterprises to deliver more diverse, engaging, immersive, and data-driven video experiences to their staff around the world! Furthermore, with advancements in edge computing and adaptive streaming, video quality and accessibility can be enhanced, even in low-bandwidth situations.