Fast Food Market Size in India | Growth Trends & Forecast 2025

Q: What is the expected growth rate of the India fast food market?

India fast food market is expected to grow significantly, registering a strong CAGR of 8.2%.

Q: What are the factors bolstering the India fast food market?

Urbanization, changing dietary habits, a surge in quick-service restaurant chains (QSRs), and rising disposable income.

Q: Who are the key players in the India fast food market?

Burger King India Ltd., Rebel Foods (Faasos, Behrouz Biryani), Wow! Momo, and others.

Q: What role do food aggregators play in market expansion?

Platforms like Swiggy and Zomato have significantly extended the reach of fast food brands by enabling contactless delivery.

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Code: MTA4933

Publication Date: Jul 2025

What is the India Fast food market size and growth rate?

According to 6Wresearch internal database and industry insights, the India fast food market is projected to expand at a CAGR of 8.2% over the forecast period.

Driven by changing dietary habits, a surge in quick-service restaurant chains (QSRs), and rising disposable income. Further, mobile food delivery apps and digital ordering are reshaping how consumers access fast food, making it more convenient and accessible.

Growth Factors of the India Fast Food Market

There has been major shift in consumer preference toward affordable and ready-to-eat meals.
Surging demand for on-the-go meals owing to rising working population.
Growing penetration of QSR chains in emerging urban centres.
Growth of online food delivery platforms and aggregator apps.
Development of international brands offering regionally adapted menus.
Use of cloud kitchens and digital ordering reducing operational costs for vendors.

India Fast Food Market Trends

India fast food Industry is being revolutionized with tech-enabled ordering systems, hyperlocal delivery partnerships, and fusion food innovation. Major players are introducing customized meal combos, healthier fast food substitutes, and regional flavor infusions to meet evolving taste preferences. Increased investment in AI-driven customer behavior tracking and loyalty programs is also contributing to higher consumer retention and satisfaction.

Emerging trends in India Fast Food Market

The industry is witnessing an influx of cloud kitchens, driven by low overhead and scalability. Players are also adopting automated kitchen management systems, real-time inventory tracking, and digital menu optimization to maximize efficiency. The emergence of sustainable packaging, plant-based meat alternatives, and smart vending solutions are signaling a shift toward tech-driven, health-conscious fast food ecosystems.