Ghee Market Share in India | Industry Trends & Outlook 2025

Q: What is the growth rate of ghee market in India?

The India ghee market is continued to grow with the strong CAGR of 9.2% during the forecast period 2025-2031.

Q: What is the share of India ghee market globally?

The India ghee market holds over 70% of the global ghee market.

Q: Which brands lead the ghee market share in India?

Amul, Patanjali, and Mother Dairy are among the top brands holding a significant market share in both packaged and loose ghee segments.

Q: Which regions in India consume the most ghee?

North and West India, including states like Uttar Pradesh, Rajasthan, Gujarat, and Punjab, account for the highest consumption volumes.

Q: How is the distribution landscape evolving in the ghee market?

The traditional kirana stores remain key, e-commerce platforms and modern trade channels are witnessing rapid growth in ghee sales.

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Code: MTA4433

Publication Date: Jun 2025

What is the share & growth rate of India Ghee Market?

According to 6Wresearch internal database and industry insights, the India ghee market is predicted to expand at a compound annual growth rate CAGR of 9.2% during the forecast period 2025–2031.

Due to its deep-rooted gourmet traditions, large dairy industry, and widespread daily consumption of ghee, the country accounts for over 70% of the global ghee market share.

The ghee market in India is expected to rise due to rising health consciousness, cultural consumption patterns, and growing preference for clarified butter in both rural and urban diets.

Key Growth Factors of the India Ghee Market

Increasing consumption of traditional dairy products across all income groups
Growing awareness about the health benefits of desi ghee (digestive, immunity-boosting)
Surge in demand for organic and A2 cow ghee variants
Strong marketing and retail expansion by branded dairy cooperatives and private players
Rapid urbanization and evolving food habits encouraging premium ghee usage
Sustaining the seasonal demands in the festivals and religious functions

India Ghee Market Trends

Over the years, the India ghee market has been moving forward with a premiumization trend with branded A2 cow ghee, organic ghee, and flavoured ghee variants entering retail and online channels. Further, the e-commerce platforms are significantly expanding reach to tier 2 and tier 3 cities. The interest of consumers is increasing due to packaging innovations and endorsements linking ghee to ayurvedic wellness and immunity. The market players of this market are also leveraging regional branding and export potential.

Emerging Developments in the India Ghee Market

India ghee market has been seen the developments due to presence of leading players who are diversifying their portfolios with lactose-free, vegan-alternative ghee (plant-based), and ghee-infused functional foods. New entrants are leveraging cold-pressed and bilona-churned traditional methods to differentiate. Startups are focusing on traceability, source purity (desi cows), and subscription-based ghee delivery models. Smart packaging and QR-based authenticity are also gaining popularity.