Hair Serum Market Size in India | By Type, Segments & Channel 2025

Q: What is the projected CAGR of the hair serum market in India from 2025–2031?

The India hair serum market is expected to grow at a CAGR of 9.9% over the forecast period.

Q: What are the key drivers of the hair serum segment?

Major drivers are awareness of haircare, demand for styling ease, and rise of natural, dermatologically safe products.

Q: Which customer segments are adopting hair serums the most?

Young urban consumers, working professionals, and salon-goers looking for daily shine and protection solutions.

Q: What are the major challenges in the market?

High price sensitivity, limited awareness in rural areas, and difficulty in conveying product differentiation.

Q: Which types of hair serums are trending in India?

Frizz-control, heat-protection, hair growth stimulating, and scalp-care serums are among the top-growing variants.

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Code: MTA4602

Publication Date: Jun 2025

What is the growth rate of the India Hair Serum Market?

According to 6Wresearch internal database and industry insights, the India hair serum market is projected to rise at a CAGR of 9.9% during the forecast period 2025–2031.

The India Hair Serum Market is driven by the growth factors including the rising grooming awareness, frizz control needs, and increasing adoption of premium haircare routines among urban consumers.

Key Growth Factors of the India Hair Serum Market

Increasing awareness of hair health and styling among consumers
Rising urbanization and exposure to pollution-related hair issues
Popularity of natural and paraben-free formulations
Influence of beauty influencers and social media on product trials
Expansion of e-commerce and subscription-based beauty boxes
Increasing availability across Tier I and Tier II salons and retail chains

India Hair Serum Market Trends

India hair serum market is transitioning toward functional, targeted serums offering benefits like anti-frizz, heat protection, split-end repair, and scalp nourishment. The preference of lightweight, non-sticky formulas that suit Indian hair textures is rising among the consumers. Further, the demand for herbal and ayurvedic serums is rising with ingredients like onion, argan oil, and keratin. The growth of market is also fuelled by travel-friendly packaging, gender-neutral branding, and salon-style performance at home.

Emerging Developments in the India Hair Serum Market

India hair serum market is developing with the innovation include serum sprays, overnight repair formulas, and multi-use serums combining style + treatment. Emphasis on sulphate-free, cruelty-free, and dermatologically tested formulations is rising by the new entrants of the market. Now, the brands are also exploring AI-based hair diagnostics, which helps users to select the right serum online. Premium FMCG and D2C brands are launching scalp serums targeting dandruff, hair fall, and dryness, making the market more segmented and sophisticated.