Hair Shampoo Market Size | Forecast & Key Opportunities 2025

Q: What is the size of hair shampoo market?

The market was exhibited at USD 2.2 billion in 2024 and is projected to reach USD 3.8 billion by 2031.

Q: What are the drivers of market?

Major drivers are rising hygiene awareness, increasing hair care concerns, and higher consumer spending on grooming products.

Q: What types of shampoos are gaining the most traction?

Anti-dandruff, herbal, and paraben-free shampoos are in high demand.

Q: Are sachets still relevant in this market?

Yes, sachets dominate rural sales and are crucial for market penetration.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA4604

Publication Date: Jun 2025

What is the size of the Hair Shampoo Market?

According to 6Wresearch internal database and industry insights, the Global hair shampoo market was exhibited at USD 2.2 billion in 2024 and is projected to reach USD 3.8 billion by 2031, growing at a CAGR of 8.4% during the forecast period 2025-2031.

The market is experiencing strong growth driven by several key factors, including rising hygiene awareness, increasing hair care concerns, and higher consumer spending on grooming products.

Key Growth Factors of the Hair Shampoo Market

Rising consumer demand for anti-dandruff and anti-hair fall shampoos
Surge in natural and sulphate-free formulations
Growth in the men’s grooming segment
Strong marketing via celebrity and influencer endorsements
Penetration of e-commerce and quick-commerce delivery platforms
Regional demand is driven by sachet and small-pack sales

Hair Shampoo Market Trends

India hair shampoo market is evolving with notable trends such as the shifting of consumers towards mild, dermatologically-tested shampoos, with demand for Ayurvedic, organic, and paraben-free products on the rise. Shampoos for men and babies are becoming standalone categories. Consumers are preferring multi-benefit products combining cleansing, scalp care, and conditioning in one formulation. Further, the e-commerce platform is playing a major role in brand discovery.

Emerging Developments in the Hair Shampoo Market

Some developments have been noticed in the India hair shampoo market, which includes innovations onion, caffeine, biotin, and rice water shampoos, targeting specific hair issues. AI-driven scalp analysis tools are emerging through premium salon chains. D2C brands are launching subscription packs and combo kits. Eco-friendly packaging and solid shampoo bars are slowly entering niche urban markets. International brands are expanding via partnerships.