Hair Shampoo Market Size in India | FMCG Trends & Brand Insights 2025

Q: What is the growth rate of the hair shampoo market in India?

India hair shampoo market is expected to rise with the CAGR of 8.5% significantly from 2025 to 2031.

Q: What are the major future trends expected in this market?

Future trends include personalization, eco-friendly packaging, scalp-specific products, and AI-driven hair care solutions.

Q: Which types of shampoo formats are expected to dominate?

Paraben-free, Ayurvedic, anti-dandruff, and mild everyday shampoos are expected to lead in the coming years.

Q: How is the Indian consumer behaviour shifting in hair care?

Consumers are moving toward clean-label, dermatologically-tested, and benefit-based formulations, especially via online channels.

Q: What role will e-commerce play in the shampoo market’s future?

E-commerce will accelerate niche brand growth, facilitate customization, and drive product discovery in Tier 2–3 cities.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4603

Publication Date: Jun 2025

What is the growth rate of the India Hair Shampoo Market?

According to 6Wresearch internal database and industry insights, the India hair shampoo market is expected to rise at a CAGR of 8.5% from 2025 to 2031, supported by innovation in formulations and broader retail availability.

The India hair shampoo market is experiencing with robust expansion, driven by rising hygiene awareness, ingredient consciousness, and growing grooming habits.

Key Growth Factors of the India Hair Shampoo Market

Increasing demand for anti-hair fall and dandruff control solutions
Demand of natural and paraben-free shampoo segments
Rise in hair concerns due to pollution and lifestyle stress
Penetration of brand-led into rural and semi-urban markets
E-commerce boosting accessibility and trial of niche brands
Growing male grooming segment adoption of shampoo variants

India Hair Shampoo Market Trends

India hair shampoo market has been growing with the several trends such as preference of consumers are shifting towards the Ayurvedic, sulphate-free, and scalp-specific products. Mild, pH-balanced and multi-functional shampoos are growing in demand. E-commerce-driven customization, such as combo packs and issue-based product filters, is influencing purchase decisions. Urban users prefer value-added products, while rural users continue sachet-led growth. Collectively, all these trends are pushing the market in forward directions.

Emerging Developments in the India Hair Shampoo Market

The India hair shampoo market is observing emerging developments such as the ingredient-led innovations like onion, biotin, and rice water. As the premium brands are providing AI hair assessments and subscription kits, its demand is high. Environmentally conscious consumers are showing interest in plastic-free shampoo bars and eco-conscious packaging. Also, the regional brands are expanding with herbal and scalp-care positioning.