Handmade Soap Market Size in India  | Usage Trends & Forecast 2025

Q: What is the projected CAGR of the handmade soap market in India?

The India handmade soap market is projected to expand at a CAGR of 9.2% from 2025 to 2031.

Q: What factors are driving demand for handmade soaps in India?

Consumers seek natural, non-toxic skincare alternatives with eco-friendly ingredients and minimal chemicals are driving the market.

Q: What are the key challenges faced by handmade soap brands?

High competition, lack of brand awareness, limited scalability, and shelf-life concerns are key challenges.

Q: Which consumer segments are driving this market forward?

Urban millennials, Gen Z, and health-conscious individuals focused on natural living and sustainability.

Q: What trends are influencing innovation in this space?

Cold-process soaps, personalized fragrances, refillable packaging, and zero-plastic initiatives are notable market trends.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA4654

Publication Date: Jul 2025

What is the growth rate of the India Handmade Soap Market?

According to 6Wresearch internal database and industry insights, the India handmade soap market is expected to grow at a CAGR of 9.2% during the forecast period 2025–2031.

The growth of market is driven by the factors including the rising demand for natural personal care, organic ingredients, and clean-label skincare alternatives.

Key Growth Factors of the India Handmade Soap Market

Growing awareness of skin-friendly, chemical-free products among population
Increasing demand for cruelty-free, sustainable personal care
Growth of D2C brands via Instagram and organic product marketplaces
Consumer preference for soaps with essential oils, herbs, and minimal packaging
The trend of gifting and boutique soap popularity during the festive seasons
Developments in Tier 1 and Tier 2 cities among educated, health-conscious consumers

India Handmade Soap Market Trends

India handmade soap market is navigating notable trends including consumers are gravitating toward artisanal soaps made with goat milk, aloe vera, charcoal, coffee, and essential oils. Further, the small-batch, cold-processed soaps are gaining popularity among consumers. Also, the brands providing zero-waste packaging and customizable scent options, which is trending, especially among urban millennials and Gen Z.

Emerging Developments in the India Handmade Soap Market

Emerging developments are occurred in the India handmade soap market with the Innovations including activated charcoal detox bars, multi-benefit formulations which works for cleansing, moisturising & anti-acne and also custom subscription boxes. Now, the use of biodegradable wraps is increasing through brands and emphasizing handcrafted storytelling in their branding. Organic certifications and transparent ingredient sourcing are becoming key differentiators.