Herbal Tea Market Size in India | Growth Forecast 2025

Q: What is the expected growth rate of the herbal tea market in India?

The herbal tea market in India is anticipated to grow at a CAGR of 9.2% during the forecast period 2025–2031.

Q: What are the major drivers boosting the herbal tea market in India?

Major drivers are increasing health consciousness, preference for natural wellness beverages, and rising demand for caffeine-free alternatives.

Q: Which trends are shaping the herbal tea industry in India?

Innovative herbal blends, eco-friendly packaging, online-first tea brands, and ingredient transparency are emerging trends in this market.

Q: What challenges does the Indian herbal tea market face?

Key challenges include high price sensitivity, limited awareness in rural segments, and inconsistent quality of raw herbal ingredients.

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Code: MTA4672

Publication Date: Jul 2025

What is the growth rate of the India Herbal Tea Market?

According to 6Wresearch internal database and industry insights, the India Global Herbal Tea Market is projected to expand its landscape at a CAGR of 9.2% during the forecast period 2025–2031.

Due to increasing health consciousness, a shift toward caffeine-free alternatives, and the rising adoption of herbal wellness solutions, the market is continued to grow.

Key Growth Factors of the India Herbal Tea Market

Incorporation of immunity-boosting herbs in daily routines.
Expansion of organic food and beverage segments in retail and e-commerce.
Growing disposable income supporting premium tea consumption.
Government campaigns promoting health solutions and traditional Indian herbs.
Rising awareness about the health benefits of herbal infusions and plant-based remedies.
Increasing demand for caffeine-free beverages and digestive teas.

India Herbal Tea Market Trends

India herbal tea market is evolving with numbers of trends including innovations such as cold-brew herbal blends, wellness formulations, and flavours based on region. A shift is noticed towards single-serve, eco-conscious packaging. Influencer-led marketing and digital outreach are also shaping brand visibility. Another notable trend is the rise in customized tea blends targeted toward stress relief and detoxification. Further, functional labelling and transparency in sourcing are becoming priorities.

Emerging Developments in the India Herbal Tea Market

The integration of adaptogenic herbs and nootropic ingredients in premium herbal teas are few emerging developments are noticed in the market. Brands are tapping into native botanicals and rare ingredients to create signature blends. Startups are testing with instant herbal tea sachets and cold infusions, targeting the younger population. Due to interest in gut health and mental wellness, the prebiotic and calming tea innovations are in demand. The exports of Indian herbal tea are rising with blends under GI tags and clean-label claims