How Big is India Travel Market | Latest Trends & Data 2025

Q: What is the growth rate of the India travel market?

The India travel market is anticipated to grow at a CAGR of 9.5% during the forecast period 2025–2031.

Q: What is the future outlook for India’s travel industry?

The industry is expected to see robust growth with increasing demand for digital, customized, and sustainable travel experiences.

Q: What are the emerging trends shaping the travel market in India?

Trends include sustainable tourism, adventure travel, digital booking, influencer marketing, and wellness-centric vacations.

Q: What are the key challenges faced by the Indian travel market?

The infrastructure gaps in rural areas, seasonal demand fluctuations, visa delays for international travel, and lack of standardized safety protocols are challenges.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA4682

Publication Date: Jul 2025

What is the growth rate of the India Travel Market?

According to 6Wresearch internal database and industry insights, the India travel market is projected to grow at a CAGR of 9.5% during the forecast period 2025–2031.

The growth of market is experiencing sustained growth due to rising disposable incomes, increased domestic and international travel, and digital adoption in travel planning and booking services.

Key Growth Factors of the India Travel Market

Growing middle-class population with greater disposable income
Increasing demand for experiential and wellness travel
Government initiatives like Dekho Apna Desh and improved tourism infrastructure
Expansion of budget airlines and improved air connectivity
Surge in online travel aggregators and mobile booking platforms
Increasing preference for weekend getaways and short domestic trips

India Travel Market Trends

India travel market is evolving with the emerging trends such as the growing interest in offbeat destinations, eco-tourism, and personalized travel itineraries. Sustainable travel and solo tourism are gaining attention among young consumers. Digital travel platforms with AI-powered recommendations, influencer-based travel marketing, and contactless hotel check-ins are reshaping the traveller experience in India.

Emerging Developments in the India Travel Market

India travel market is seeing emerging developments for example the integration of AR/VR in destination previews, smart tourism using AI chatbots, and the rise of subscription-based travel plans. Especially, the Tier 2 and Tier 3 cities are emerging as major source markets. There is also a shift towards the customized group travel, adventure tourism, and health-focused retreats.