How big is the B2B Software Market | Size & Market Leaders

Code: MTA4712 Publication Date: Jul 2025

How big is the B2B Software Market?

According to 6Wresearch internal database and industry insights, the B2B Software market was valued at approximately USD 312.4 billion in 2024 and is projected to surpass a valuation of USD 445.1 billion by 2031 at a CAGR of 5.2%.

This growth is attributed by widespread digital transformation across enterprises, increasing demand for automation, and a global shift toward SaaS and cloud-based infrastructure. From CRM and ERP to marketing, HR, and supply chain tools, B2B software is becoming critical for competitive business operations.

Key Growth Factors of the B2B Software Market

  • Rising adoption of cloud-first enterprise platforms
  • Demand for process automation and workflow optimization
  • Surge in remote and hybrid work driving software subscriptions
  • Growth in data analytics, AI, and business intelligence tools
  • Increasing reliance on SaaS for scalability and cost control
  • Greater integration of cybersecurity solutions into core platforms

B2B Software Market Trends

The B2B software market is poised for steady growth as businesses prioritize digital efficiency, security, and real-time analytics. The heritage is unlocking the cost of more agility and low maintenance in the cloud-country, API-operated architecture from the on-reprimage system. AI is being embedded in platforms for an insight, individual customer interaction and smart decisions. B2B buyers demand rapidly spontaneous UX, automation facilities and modular integration, motivating software vendors to deploy and rethink pricing models. The Asia-Pacific region is becoming a major development zone, in which SMEs are rapidly digital to their operations.

Emerging Developments in the B2B Software Market

Emerging innovations include AI Copilots for enterprise users, CRMs, analytics and project management assist in tasks on platforms. Low-codes/no-code tools are enabled non-technical teams to customize workflows, while composable enterprise software models are breaking the monolithic system into interchangeable microsarvis. B2B also has speed behind blockchain for contracts and payment, especially in fintech and supply chain areas. Additionally, generic AI is being deployed in marketing automation, content creation and customer support tools, changing how business communicates and distributes value.

Major Companies in the B2B Software Market

  • Salesforce Inc.
  • SAP SE
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe Inc.
  • Zoho Corporation
How big is the B2B Software Market : FAQs
The B2B Software market was valued at approximately USD 312.4 billion in 2024 and is projected to surpass a valuation of USD 445.1 billion by 2031.
The B2B Software market is growing at a CAGR of around 5.2%.
Enterprise digitization and SaaS adoption are driving the growth of this market.
System complexity and integration gaps are some of the challenges that may hinder the market growth.
North America is leading the market with rapid growth in Asia-Pacific.
AI copilots, low-code, and composable platforms are supporting the market growth.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Industry Events and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Whitepaper

Read All