How big is the B2B Software Market | Size & Market Leaders

Q: What is the size of the B2B Software Market? The B2B Software market is set to expand significantly as businesses invest in smart, modular, and cloud-enabled platforms to increase operational efficiency.

The B2B Software market was valued at approximately USD 312.4 billion in 2024 and is projected to surpass a valuation of USD 445.1 billion by 2031.

Q: What is the growth rate of the B2B Software Market size?

The B2B Software market is growing at a CAGR of around 5.2%.

Q: What factors drive the overall growth of the B2B Software market?

Enterprise digitization and SaaS adoption are driving the growth of this market.

Q: What are the major challenges in the B2B Software market?

System complexity and integration gaps are some of the challenges that may hinder the market growth.

Q: Which regions are expected to lead in market share?

North America is leading the market with rapid growth in Asia-Pacific.

Q: How technology is the impacting the B2B Software industry?

AI copilots, low-code, and composable platforms are supporting the market growth.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4712

Publication Date: Jul 2025

How big is the B2B Software Market?

According to 6Wresearch internal database and industry insights, the B2B Software market was valued at approximately USD 312.4 billion in 2024 and is projected to surpass a valuation of USD 445.1 billion by 2031 at a CAGR of 5.2%.

This growth is attributed by widespread digital transformation across enterprises, increasing demand for automation, and a global shift toward SaaS and cloud-based infrastructure. From CRM and ERP to marketing, HR, and supply chain tools, B2B software is becoming critical for competitive business operations.

Key Growth Factors of the B2B Software Market

Rising adoption of cloud-first enterprise platforms
Demand for process automation and workflow optimization
Surge in remote and hybrid work driving software subscriptions
Growth in data analytics, AI, and business intelligence tools
Increasing reliance on SaaS for scalability and cost control
Greater integration of cybersecurity solutions into core platforms

B2B Software Market Trends

The B2B software market is poised for steady growth as businesses prioritize digital efficiency, security, and real-time analytics. The heritage is unlocking the cost of more agility and low maintenance in the cloud-country, API-operated architecture from the on-reprimage system. AI is being embedded in platforms for an insight, individual customer interaction and smart decisions. B2B buyers demand rapidly spontaneous UX, automation facilities and modular integration, motivating software vendors to deploy and rethink pricing models. The Asia-Pacific region is becoming a major development zone, in which SMEs are rapidly digital to their operations.

Emerging Developments in the B2B Software Market

Emerging innovations include AI Copilots for enterprise users, CRMs, analytics and project management assist in tasks on platforms. Low-codes/no-code tools are enabled non-technical teams to customize workflows, while composable enterprise software models are breaking the monolithic system into interchangeable microsarvis. B2B also has speed behind blockchain for contracts and payment, especially in fintech and supply chain areas. Additionally, generic AI is being deployed in marketing automation, content creation and customer support tools, changing how business communicates and distributes value.