How big is the Bar Soap Market | Demand & Analysis

Q: What is the size of the Bar Soap Market?

the bar soap market was valued at approximately USD 23.6 billion in 2024 and is projected to surpass a valuation of USD 30.1 billion by 2031.

Q: What is the growth rate of the Bar Soap Market?

The Bar Soap market is growing at a CAGR of around 3.5%.

Q: What factors drive the overall growth of the Bar Soap market?

The Bar soap market is growing rapidly due to affordability, hygiene awareness, and demand in emerging markets.

Q: What are the major challenges in the Bar Soap market?

Competition from liquid soaps and changing urban preferences may hinder the market growth.

Q: Which regions are expected to lead in market share?

Asia-Pacific is dominating the market due to high population and consumption volume.

Q: Are there eco-friendly options in the bar soap market?

Yes, brands are offering natural, plastic-free, and biodegradable bar soaps.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA4705

Publication Date: Jul 2025

How big is the Bar Soap Market?

According to 6Wresearch internal database and industry insights, the Global bar soap market was valued at approximately USD 23.6 billion in 2024 and is projected to surpass a valuation of USD 30.1 billion by 2031, growing at a CAGR of 3.5%.

This growth is fuelled by raising hygiene awareness, expanding demand in developing economies and consumer preference for cheap and traditional cleaning products. Bar Soap remains a head in personal care due to its long shelf life, minimal packaging and comprehensive availability.

Key Growth Factors in Bar Soap market

Growing hygiene awareness post-pandemic
Rising demand in rural and low-income markets
Expansion of natural and herbal bar soap offerings
Sustainability push through plastic-free packaging
Affordability compared to liquid alternatives
High usage in hospitality, institutional, and travel sectors

Bar Soap market Trends

The bar soap market is expected to witness steady growth. Consumers are rapidly demanding soap with clean, organic or Ayurvedic formulations. Parallel, zero-disciples and permanent packaging solutions are being preferred by the environment-conscious brands. While liquid body washes are gaining ground in urban areas, bar soaps remain dominant in many developing regions. E-commerce and subscription services are expanding market access to top and premium bar soap products. Emerging economies in Africa and Asia-Pacific are expected to lead volume growth.

Emerging Developments in the Bar Soap Market

Manufacturers are innovating with multifunctional bars that combine cleaning, exfoliation and skincare benefits. "Syndate" bar has also increased soap, which provides a pH-balanced option for traditional formulas. Natural and vegan certificates are required in marketing, especially in Western markets. Some brands are introduced refillable bar soap models and disruptive wrappers to cut on waste. In addition, the bars soap is returning to the luxury grooming segment, with the artisan's totals and designer fragrances drawing consumer interest.