How big is the Bath and Body Market | Demand & Outlook

Q: What is the size of the Bath and Body Market?

The bath and body market was valued at approximately USD 52.1 billion in 2024 and is projected to reach USD 71.3 billion by 2031.

Q: What is the growth rate of the Bath and Body Market?

The market is growing at a CAGR of around 4.6%.

Q: What factors drive the overall growth of the Bath and Body Market?

The Bath and Body Market is growing robustly due to growing consumer focus on wellness, organic ingredients, and self-care habits.

Q: What are the major challenges in the Bath and Body Market?

Challenges include market saturation, supply chain disruptions, and counterfeit products may hinder the Bath and Body Market.

Q: Which regions are expected to lead in market share?

North America and Asia-Pacific is expected to dominate the Bath and Body Market due to high consumer spending and skincare awareness.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4884

Publication Date: Jul 2025

How big is the Bath and Body Market?

According to 6Wresearch internal database and industry insights, the bath and body market was valued at approximately USD 52.1 billion in 2024 and is projected to surpass a valuation of USD 71.3 billion by 2031, growing at a CAGR of 4.6%.

This growth is fuelled by increasing consumer preference for individual welfare, increasing demand for natural and biological products and expansion of e-commerce platforms. The market also benefited from raising awareness about premiumment trends and skincare routines in various age groups and demographics.

Key Growth Factors in Bath and Body Market

Rising demand for organic and cruelty-free personal care products
Growth in consumer spending on self-care and wellness routines
Expansion of online retail and direct-to-consumer brands
Increased awareness around skin health and hygiene
Launch of personalized and dermatologist-recommended body care solutions
Influence of beauty influencers and digital marketing trends

Bath and Body Market Trends

The bath and body market is undergoing strong momentum due to the shift toward clean, sustainable, and wellness-focused products. Consumers are favoring minimalist ingredient lists, plant-based formulations, and products free from parabens, sulfates, and synthetic fragrances. The brands are now giving priority to environment-conscious packaging and cruelty-free claims as major sales points. The rise of gender-plate and inclusive personal care lines is also shaping product development. Urban consumers are choosing rapid luxury bath rituals, including remedies such as aromatherapy and spa at home.

Emerging Developments in the Bath and Body Market

Technological innovation such as AI-operated skincare diagnostics and component apps to re-add to how consumers shop for bathing and body products. Brands are investing in microbiome-friendly formulations to support skin barrier health and long-term skincare benefits. There is a growing trend of waterless or concentrated formats that reduce waste and environmental effects. Functional body care products-like anti-stress body wash and sleep-enhancing lotion-are emerging as a new niche. These developments are aligning with wider wellness lifestyle, transforming everyday hygiene routine into overall self-care experiences.