How big is the Beauty Market in South Korea | Market Trends & Forecast 2025

Q: What is the growth rate of the South Korea beauty market?

The South Korea beauty market is projected to grow at a CAGR of 6.3% from 2025 to 2031.

Q: What are the main drivers for market growth?

Global popularity of K-beauty, digital innovation, demand for skincare, and beauty-conscious consumers are key drivers.

Q: What are the latest trends in the beauty market?

Trends include AI-based personalized skincare, clean beauty, male grooming, and eco-friendly products.

Q: Who are the key players in the South Korea beauty market?

Top companies include Amorepacific, LG H&H, Innisfree, Etude House, and COSRX.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6021

Publication Date: Jul 2025

What is the growth rate of the South Korea Beauty Market?

According to 6Wresearch internal database and industry insights, the South Korea beauty market is projected to grow at a CAGR of 6.3% during the forecast period 2025–2031.

This growth is driven by rising global demand for K-beauty products, increased online retail penetration, innovative skincare formulations, and a beauty-conscious domestic population.

Key Growth Drivers of the South Korea Beauty Market

Surge in global popularity of K-beauty brands
Rising influence of K-pop and Korean dramas on beauty standards
Growing demand for skincare and anti-aging products
Expansion of e-commerce and beauty tech platforms
High consumer spending on cosmetics and grooming products

South Korea Beauty Market Trends

The South Korea beauty market is seeing strong growth in clean beauty, vegan cosmetics, and personalized skincare solutions powered by AI and data analytics. Men’s grooming products are gaining popularity, while multifunctional cosmetics are in demand due to fast-paced urban lifestyles. Brands are leveraging influencer marketing and K-pop collaborations to expand their reach globally. Beauty subscription boxes and AR-based virtual try-ons are also enhancing consumer experience.

Emerging Developments in the South Korea Beauty Market

Key developments include the use of biotech in cosmetics, such as fermented ingredients and microbiome-based skincare. Companies are adopting sustainable packaging and cruelty-free formulations to align with eco-conscious consumers. Global expansion of K-beauty brands is accelerating through partnerships with international retailers and localized product launches. Personalized skincare devices and diagnostic tools are becoming a standard offering among premium brands.