Top 10 Toys Companies in India | Suppliers 2025

Code: MTA8160 Publication Date: Aug 2025

Top 10 Toys Companies in India

According to 6Wresearch internal database and industry insights, the India Toys Market is expected to register notable growth, registering a CAGR of around 13.2% during the forecast period (2025-2031).

This growth is being driven by rising disposable incomes, increasing focus on educational and STEM-based toys, and growing awareness about the role of play in child development. Additionally, the influence of global entertainment franchises, expanding e-commerce platforms, and supportive government initiatives are fueling the market's expansion.

This report emphasizes the Top 10 Toys Companies in India, as acknowledged through widespread analysis conducted by 6Wresearch internal database. Directed by in-depth market evaluation and industry experts, these leading companies have been known as the primary leaders driving growth and innovation in the India Toys Industry.

List of Leading Companies in the India Toys Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Lego India Pvt. Ltd

Company NameLego India Pvt. Ltd
Establishment Year2006
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Lego India brings the iconic building block experience to Indian children, focusing on creativity, problem-solving, and hands-on learning through play.

2. Mattel Toys India Pvt. Ltd

Company NameMattel Toys India Pvt. Ltd
Establishment Year1945 (India operations since 1981)
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Mattel offers globally popular brands like Barbie, Hot Wheels, and Fisher-Price, blending imaginative play with educational value.

3. Funskool India Ltd

Company NameFunskool India Ltd
Establishment Year1987
HeadquartersChennai, Tamil Nadu
Official WebsiteClick Here

Funskool is one of India’s most recognized toy brands, offering a diverse range of educational, board, and action toys, and partnering with global players for licensed products.

4. Hasbro India Pvt. Ltd

Company NameHasbro India Pvt. Ltd
Establishment Year1923 (India operations since 2004)
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Hasbro delivers globally renowned toy and game brands such as Nerf, Transformers, and Monopoly, integrating digital and traditional play experiences.

5. Hamleys India (Reliance Brands Ltd)

Company NameHamleys India (Reliance Brands Ltd)
Establishment Year1760 (India operations since 2010)
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Hamleys offers a premium retail experience, curating high-quality toys from around the world along with interactive in-store experiences.

6. Mitashi Edutainment Pvt. Ltd

Company NameMitashi Edutainment Pvt. Ltd
Establishment Year1998
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Mitashi specializes in electronic toys, games, and educational products, catering to a wide age group with a focus on interactive learning.

7. Smartivity Labs Pvt. Ltd

Company NameSmartivity Labs Pvt. Ltd
Establishment Year2015
HeadquartersNew Delhi, Delhi
Official Website-

Smartivity creates STEM-based DIY activity kits, encouraging hands-on learning and problem-solving among children.

8. Ok Play India Ltd

Company NameOk Play India Ltd
Establishment Year1990
HeadquartersNew Delhi, Delhi
Official WebsiteClick Here

Ok Play is known for durable plastic toys, ride-ons, and playground equipment, with a strong focus on safety and child development.

9. Fisher-Price (Mattel brand)

Company NameFisher-Price (Mattel brand)
Establishment Year1930 (India presence via Mattel)
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Fisher-Price offers developmental toys for infants and toddlers, combining safety, durability, and educational value.

10. Skillmatics

Company NameSkillmatics
Establishment Year2016
HeadquartersMumbai, Maharashtra
Official WebsiteClick Here

Skillmatics designs innovative educational games and learning resources for children, targeting skill development through engaging activities.

Top 10 Toys Companies in India :FAQs

India Toys Market is projected to grow at a CAGR of around 13.2% between 2025-2031.
Leading players include Funskool India Ltd, Lego India Pvt. Ltd, Mattel Toys India Pvt. Ltd, Hamleys India, and Smartivity Labs Pvt. Ltd.
Growth is being influenced by increasing disposable incomes, rising demand for educational toys, and the influence of global entertainment brands.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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