How Big Is the Canned Cocktail Market | Trends 2031

Q: How big is the canned cocktail market?

The canned cocktail market was estimated at USD 2.0 billion in 2024 and is projected to reach USD 6.5 billion by 2031.

Q: What drives growth in the canned cocktail market?

Convenience, premiumization, and evolving consumer preferences for ready-to-drink options are driving growth.

Q: What are the key trends in this industry?

Flavored low-ABV cocktails, sustainable packaging, and premium spirits in cans are major trends.

Q: Who are the leading players in the canned cocktail space?

Top players of the market include Diageo, Cutwater Spirits, Bacardi, and The Coca-Cola Company.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5568

Publication Date: Jul 2025

What is the size of the Canned Cocktail Market?

According to 6Wresearch internal database and industry insights, the Global Canned Cocktail Market was estimated at USD 2.0 billion in 2024 and is projected to reach USD 6.5 billion by 2031, growing at a CAGR of 11.2% during the forecast period 2025–2031.

Due to consumer demand for convenience, rising popularity of ready-to-drink (RTD) alcoholic beverages, and premiumization of canned cocktail offerings, the market is continued to rise in the coming years.

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Key Growth Factors of the Canned Cocktail Market

Growing consumer preference for convenient, on-the-go alcoholic drinks
Rise of craft cocktail culture and premium RTD beverages
Expansion of distribution channels including online and retail
Innovative flavours and health-conscious options (low sugar, organic spirits)
Shift in millennial and Gen Z drinking habits toward lighter, ready-mixed options

Canned Cocktail Market Trends

Canned cocktail market is growing over the years which include the notable trends such as experiencing a wave of innovation in flavour combinations, packaging aesthetics, and low-ABV alternatives. Further, the success of hard seltzer has paved the way for more sophisticated canned spirits that cater to health-conscious consumers. Aside from these, mixology-inspired collaborations and seasonal, limited-edition offerings are increasing brand engagement and shelf visibility.

Emerging Developments in the Canned Cocktail Market

Canned cocktail market is developing with the rising focus on sustainable packaging, including recyclable aluminium cans and eco-friendly labels. Aside from these, the premium spirits like tequila, bourbon, and gin are being infused into high-end canned cocktails, blurring the line between convenience and luxury. Further, the AI-based market insights are guiding flavour innovation, while alcohol delivery apps are expanding market access.