How Big Is the Canned Tuna Market | Trends 2025

Q: How big is the canned tuna market?

The canned tuna market was estimated at USD 11 billion in 2024 and is projected to reach USD 16 billion by 2031.

Q: What are the main growth drivers of this market?

Rising demand for convenient protein sources and sustainable seafood products are main drivers.

Q: What trends are shaping the canned tuna industry?

Eco-labeling, flavored varieties, and packaging innovations are current market trends.

Q: Who are the major players in the canned tuna market?

Leading players include Thai Union Group, Bumble Bee, Starkist, and Princes Group.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5573

Publication Date: Jul 2025

What is the size of the Canned Tuna Market?

According to 6Wresearch internal database and industry insights, the Global Canned Tuna Market was estimated at USD 11 billion in 2024 and is projected to reach USD 16 billion by 2031, growing at a CAGR of 5.1% during the forecast period 2025–2031.

Due to rising global consumption of convenient, protein-rich foods and expanding distribution through retail and e-commerce platforms, the canned tuna market was predicted to grow in the coming years.

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Key Growth Drivers of the Canned Tuna Market

Increasing demand for shelf-stable, ready-to-eat seafood
High protein content and health benefits of tuna
Growth in working population and fast-paced lifestyles
Rising preference for affordable animal protein alternatives
Expansion of sustainable and dolphin-safe fishing certifications

Canned Tuna Market Trends

Canned Tuna Market is undergoing for the transformation with shifting of consumers towards responsibly sourced and eco-labelled canned tuna options. Other trends such as the flavoured variants, such as spicy and Mediterranean-style, are gaining traction among younger demographics.

Also, the private-label and premium product offerings are expanding in both developed and emerging markets, further fuelling the retail competition.

Emerging Developments in the Canned Tuna Market

Canned tuna market is developing over the past few years with packaging innovations like easy-open lids and BPA-free cans are enhancing consumer convenience and safety. Aside from these, the incorporation of manufacturers with functional ingredients, including omega-3s and herbs, to target health-conscious segments. Also, the sustainability initiatives such as traceability and blockchain in tuna sourcing are becoming more prevalent across global brands.