How big is the cognac market | Global Size, Trends & Forecast 2025

Q: What is the current size of the cognac market?

The cognac market was valued at USD 5.8 billion in 2024 and is projected to reach USD 9.4 billion by 2031.

Q: What is the growth rate of the cognac market?

The cognac market is expected to grow at a CAGR of 7.1% during the forecast period of 2025 to 2031.

Q: Which applications contribute the most in the cognac market?

On-trade (bars, restaurants), off-trade (retail stores), gifting, luxury hospitality, and special occasion consumption.

Q: What is driving demand in the cognac market?

Premiumization, cocktail culture, rising disposable incomes, and growing interest in luxury and heritage spirits.

Q: What challenges does the cognac market face?

High price sensitivity, regulations on alcohol advertising, competition from whiskey and brandy, and limited raw material supply.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5513

Publication Date: Jul 2025

How big is the Cognac Market?

According to 6Wresearch internal database and industry insights, Global cognac market was valued at approximatelyUSDâ€¯5.8â€¯billion in 2024 and is projected to reachUSDâ€¯9.4â€¯billion by 2031, growing at a CAGR of 7.1%.

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This growth is driven by increasing global demand for premium and luxury spirits, rising popularity of Western-style beverages in emerging markets, and expanding cocktail culture among millennials.

Key Growth Drivers of the Cognac Market

Rising global consumption of premium and ultra-premium spirits
Expanding middle-class population with increasing disposable incomes
Growth in cocktail and mixology trends across urban regions
Strong demand from Asian markets, especially China and India
Brand heritage, exclusivity, and gifting culture fueling purchases

Cognac Market Trends

The Cognac Market is seeing rising interest in VSOP and XO categories, with consumers gravitating toward age-stated and craft labels. Limited-edition and collectible cognac bottles are gaining popularity among affluent buyers. Cognac is increasingly featured in high-end cocktails and luxury bars, especially in major metropolitan cities. Online retail and duty-free sales are expanding the global reach of premium cognac brands. Younger consumers are seeking authenticity, storytelling, and artisanal production methods.

Emerging Developments in the Cognac Market

New developments include the launch of cask-finished cognac variants matured in wine, sherry, or whiskey barrels to introduce unique flavor profiles. Brands are adopting AR-enabled labels and digital NFTs to engage tech-savvy consumers and collectors. Sustainability is becoming a focus with eco-friendly packaging, organic vineyards, and carbon-reduction initiatives in distillation. Collaborations with fashion houses, luxury designers, and artists are helping position cognac as a lifestyle and cultural symbol.