How Big Is the Cosmetic Market | Trends 2031

Q: What was the market size of the cosmetic industry and what is its projected value?

The cosmetic market was valued at USD 395 billion and projected to reach USD 585 billion.

Q: What is the expected CAGR of the cosmetic market during forecast period?

The market is expected to grow at a CAGR of 5.7% during the forecast period.

Q: What are the key trends influencing the cosmetic market?

Key trends of cosmetic market include rising demand for clean beauty, sustainable packaging, AI in skincare, and gender-neutral products.

Q: What are the primary growth drivers of the cosmetic industry?

Growth drivers of cosmetic market include increasing disposable income, social media influence, product innovation, and e-commerce expansion.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA5379

Publication Date: Jul 2025

What is the Cosmetic Market Size?

According to 6Wresearch internal database and industry insights, the Global Cosmetic Market was valued at USD 395 billion in 2024 and is anticipated to exceed USD 585 billion by 2031, registering a steady at a CAGR of 5.7% during the forecast period.

The cosmetic market is experiencing steady expansion driven by increasing consumer awareness regarding personal grooming, rising disposable income, and the growing influence of social media on beauty standards. Additionally, the market benefits from advancements in skincare technologies, a surge in demand for natural and organic products, and the growing popularity of cruelty-free and vegan formulations.

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Major Growth Factors of the Cosmetic Industry

Rising demand for premium beauty products
Growing influence of social media and beauty influencers
Increased adoption of skincare routines
Expansion of e-commerce distribution channels
Innovation in cosmetic formulations and ingredients
Growing male grooming segment
Surge in natural and organic product preferences
Customization and personalization of beauty solutions

Cosmetic Market Trends

The cosmetic market is witnessing a strong shift toward clean and sustainable beauty practices, with consumers showing preference for products that are eco-friendly and ethically sourced. The rise of digital beauty tools, virtual try-on technologies, and AI-powered skin analysis is transforming how consumers engage with cosmetic brands. There is also a growing fusion of wellness and beauty, as products that promote both aesthetic enhancement and skin health gain popularity.

Emerging Developments in the Cosmetic Industry

The cosmetic industry is undergoing transformation with the integration of biotechnology in product development, leading to more effective and skin-compatible formulations. Companies are focusing on sustainability with refillable packaging and waste-reduction initiatives. The rise of gender-neutral and inclusive beauty lines is reshaping product portfolios, while collaborations with tech companies are enhancing user experiences through augmented reality and AI solutions.