How big is the CRM Analytics Market | Size and Emerging Trends 2025

Q: What is the CRM analytics market size and growth rate from 2024 to 2031?

The CRM analytics market is projected to grow from USD 11.2 billion in 2024 to USD 26.8 billion by 2031, with a CAGR of 13.1%.

Q: What are the key drivers of the CRM analytics market?

The CRM analytics market is primarily driven by the demand for personalized experiences, AI and machine learning integration, cloud-based CRM solutions, and real-time data insights.

Q: What are the major trends in the CRM analytics market?

Key trends in CRM analytics include the use of predictive analytics, increased mobile adoption, omnichannel integration, and cloud-based platforms with advanced reporting tools.

Q: Who are the major players in the CRM analytics market?

Major companies in CRM analytics include Salesforce, Oracle, SAP, Microsoft, Adobe, Zoho, SAS Institute, and Teradata.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5484

Publication Date: Jul 2025

What is the CRM analytics Market Size?

According to 6Wresearch internal database and industry insights, the Global CRM analytics market was valued at USD 11.2 billion in 2024 and is anticipated to exceed USD 26.8 billion by 2031, registering a steady at a CAGR of 13.1% during the forecast period.

CRM analytics market is experiencing strong growth driven by increasing demand for customer personalization, the surge in digital business models, and the integration of advanced technologies like AI and machine learning into CRM platforms. Businesses across sectors are increasingly leveraging CRM analytics to gain deeper insights into customer behavior, enhance marketing effectiveness, and improve overall customer experience.

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Major Growth Factors of the CRM analytics Market

Rising need for personalized customer experiences
Integration of AI and machine learning with CRM tools
Growing adoption of cloud-based CRM systems
Increased demand for data-driven decision-making
Expansion of e-commerce and digital platforms
Growth in customer-centric business strategies
Rising use of mobile CRM analytics solutions
Emergence of real-time customer insights

CRM analytics Market Trends

CRM analytics market is witnessing increasing adoption of predictive analytics, real-time reporting, and AI-based customer behaviour modelling. There is a notable shift towards cloud-based CRM platforms, accompanied by mobile-first strategies and omnichannel analytics integration. Businesses are also focusing on enhancing data security and compliance in CRM analytics platforms.

Emerging Developments in the CRM analytics Market

CRM analytics market is evolving with innovations in natural language processing, embedded analytics, and self-service BI features. Vendors are offering more customizable and scalable analytics modules, while partnerships and acquisitions are driving product enhancements. Integration with social media and voice-of-customer data sources is also gaining traction.