How Big Is the Digital Packaging Market | Trends 2031

Q: What is the size of the digital packaging market?

The digital packaging market is expected to grow to over USD 57.8 billion by 2031.

Q: What region is leading in digital packaging adoption?

Asia-Pacific is witnessing the fastest growth due to expanding manufacturing and e-commerce sectors.

Q: What factors proliferates the digital packaging market?

The digital packaging market is being proliferated by growing e-commerce activities and the need for faster turnaround times.

Q: What industries are primarily adopting digital packaging solutions?

Key adopters include food & beverages, personal care, electronics, and the growing e-commerce sector.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5102

Publication Date: Jul 2025

How Big Is the Digital Packaging Market?

According to 6Wresearch internal database and industry insights, the digital packaging market was valued at USD 29.6 billion in 2024 and is anticipated to exceed USD 57.8 billion by 2031, potentially reaching at a CAGR of 13.5%.

Increasing need for personalized, shorter-run packaging solutions across industries such as food, beverages, cosmetics, and e-commerce are the factors driving growth in the industry in addition, rising investments in digital printing technologies, and smart packaging trends are further accelerating market expansion.

Growth Factors of the Digital Packaging Market

Reduced turnaround time of digital printing compared to conventional methods
Surge in demand for personalized, customized packaging from FMCG and D2C brands
Growth in e-commerce requiring flexible, visually appealing, and data-enabled packaging
Widespread adoption of smart and connected packaging with QR codes, RFID, and tracking elements
Rising environmental concerns driving use of digital print for lightweight, recyclable substrates
Rising penetration of high-speed digital presses with inline finishing capabilities

Digital Packaging Market Trends

Digital Packaging Market is witnessing a shift towards interactive and data-enabled packaging that includes dynamic QR codes, augmented reality (AR), and near-field communication (NFC) features. Short-run and on-demand production capabilities are gaining popularity, especially among startups and premium product lines. Eco-conscious printing, using water-based inks and biodegradable substrates, is another emerging focus. Brands are increasingly using hyper-customized seasonal and regional packaging to drive customer engagement and loyalty.

Emerging Developments in the Digital Packaging Market

Emerging developments in Digital Packaging Industry shows rising adoption of AI-based packaging automation, cloud-based packaging workflows, and variable data printing (VDP) to support targeted marketing campaigns. Companies are also experimenting with holographic finishes, metallic inks, and anti-counterfeit digital labels. Moreover, as digital packaging becomes central to the circular economy, suppliers are investing in fully recyclable and compostable digitally printed materials to meet upcoming regulations and consumer expectations.